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Postmodernism This is one of the debates topics that is followed as part of the critical perspectives unit.
What defines the postmodern media text. <ul><li>Intertextual - A text that references other text. </li></ul><ul><li>Ironic...
What is Postmodernism? <ul><li>The  glossary in the OCR Media studies text book defines postmodernism as:  </li></ul><ul><...
What is Postmodernism? <ul><li>In  music   montage  (literally &quot;putting together&quot;) or  sound collage  (&quot;glu...
Hip Hop a Postmodern music form <ul><li>http://www.youtube.com/watch?v=M_t13-0Joyc </li></ul><ul><li>Public Enemy was the ...
Postmodernism’s influence <ul><li>Architecture: </li></ul><ul><li>The Lloyds building is a prime example of a postmodern b...
Lloyds building images
What is Postmodernism? <ul><li>Jean-Francois Lyotard says of postmodernism, “The post of postmodernism does not signify a ...
What is Postmodernism? <ul><li>Christopher Butler - see wikipedia - defines Postmodernism as: </li></ul><ul><li>Postmodern...
Why is this Postmodern <ul><li>http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=14113&Filter=0&Keywords...
Lynx Advert & Postmodernism <ul><li>The advert is a montage (= putting together) </li></ul><ul><li>The music used was reco...
Irony?
Homework <ul><li>Find two examples of Postmodernism in the following and explain why you think they are Postmodern: </li><...
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Explanation of postmodernism updated 1 3

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This explanation has been prepared for OCR's A2 Media course. It will be used as part of the critical perspectives unit.

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Transcript of "Explanation of postmodernism updated 1 3"

  1. 1. Postmodernism This is one of the debates topics that is followed as part of the critical perspectives unit.
  2. 2. What defines the postmodern media text. <ul><li>Intertextual - A text that references other text. </li></ul><ul><li>Ironic - a text that is intended to be read humorously for its opposite meaning. </li></ul><ul><li>Reflexive - a text that refers to itself. </li></ul><ul><li>Multiple narratives - a text that has more than one storyline. </li></ul><ul><li>Blurring the distinction between fiction and reality. </li></ul>
  3. 3. What is Postmodernism? <ul><li>The glossary in the OCR Media studies text book defines postmodernism as: </li></ul><ul><li>“ Media that refers to itself, is transparent in its construction and blurs the boundaries between reality and representation. Postmodernist theory describes an approach to culture which sees all text as being intertextual and meaning as mediated, rather representative of a state of original reality.” </li></ul>
  4. 4. What is Postmodernism? <ul><li>In music montage (literally &quot;putting together&quot;) or sound collage (&quot;gluing together&quot;) is a technique where sound objects or compositions , including songs , are created from collage , also known as montage , the use of portions of previous recordings or scores . This is often done through the use of sampling , while some playable sound collages were produced by glueing together sectors of different vinyl records . [1] Like its visual cousin, the collage work may have a completely different effect than that of the component parts, even if the original parts are completely recognizable or from only one source. </li></ul>
  5. 5. Hip Hop a Postmodern music form <ul><li>http://www.youtube.com/watch?v=M_t13-0Joyc </li></ul><ul><li>Public Enemy was the first hip hop artist to use a layers of sound samples. </li></ul><ul><li>Public Enemy would deliberately alter sound samples </li></ul><ul><li>Public Enemy would use longer sections of sound than their samplers could handle. </li></ul>
  6. 6. Postmodernism’s influence <ul><li>Architecture: </li></ul><ul><li>The Lloyds building is a prime example of a postmodern building because: </li></ul><ul><li>It breaks with tradition by revealing rather than hiding its internal workings. </li></ul><ul><li>It refers to itself as a working building. </li></ul><ul><li>It uses sculptural forms as external ornamentation. </li></ul>
  7. 7. Lloyds building images
  8. 8. What is Postmodernism? <ul><li>Jean-Francois Lyotard says of postmodernism, “The post of postmodernism does not signify a movement of comeback, flashback, or feedback … it is not a movement of repetition but a procedure in analysis … that elaborates initial forgetting.” </li></ul>
  9. 9. What is Postmodernism? <ul><li>Christopher Butler - see wikipedia - defines Postmodernism as: </li></ul><ul><li>Postmodernism … literally means 'after the modernist movement'. While &quot; modern &quot; refers to something &quot;related to the present&quot;, the movement of modernism and the following reaction of postmodernism are defined by a set of perspectives. It is used in critical theory to refer to a point of departure for works of literature , drama , architecture , cinema , and design , … in the late 20th century. </li></ul>
  10. 10. Why is this Postmodern <ul><li>http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=14113&Filter=0&Keywords=&Order=LATEST&Page=2&Title=Lynx_'Muchas_Maracas'_advert </li></ul>
  11. 11. Lynx Advert & Postmodernism <ul><li>The advert is a montage (= putting together) </li></ul><ul><li>The music used was recorded in 1961 by Harry Belafonte. </li></ul><ul><li>The setting was influenced by 50’s coffee bar culture. </li></ul><ul><li>The time period is 70’s/80’s. </li></ul><ul><li>The advert uses Irony ( = words or actions that are not intended to understood literally) </li></ul><ul><li>The proposition that the product makes you attractive to the opposite sex is deliberately and humorously undermined. </li></ul>
  12. 12. Irony?
  13. 13. Homework <ul><li>Find two examples of Postmodernism in the following and explain why you think they are Postmodern: </li></ul><ul><li>Buildings. </li></ul><ul><li>Music. </li></ul><ul><li>Cinema </li></ul><ul><li>Television programmes </li></ul><ul><li>Adverts </li></ul>
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