New research from Nie lsen
shows that 71% of e US consumers anticipate daily use of th mobile internet wit hin the next two years. !
The US has the highest
mobile Internet usage in the world.! Sweden 1.1% U.K. 20.3% Spain 1.4% others 21.6% Portugal: 1.2% US: 29.3 % India 11.1% Egypt 1.7% Malaysia 1.4% South Africa 5.4% Source: Bango February 2009
US 140+ 2013 Mobile million
Internet! 63 January 2009 Users ! million 40 July million 2008 Source: comScore & Parks Associates www.ﬂickr.com/photos/7178195@N03/3303687661
Implications! ns to explore a
nd • New reaso obile need-based m discover…from old Web surﬁn g.! plain Web usage to assets. ! • Levera ge rich-media n.! for monetizatio • New models
n designing e created equal…so
whe NOTE: Not all screens ar designed to take adva ntage of the features mobile websites with (e.g. iPhone, G1, atur es of the best devices latest and greatest fe at many users are still BlackBerry Bold), yo u need to remember th need to be able es an d networks. They still on older, slower phon ent – things like retail to access the most ba sic and important cont ost relevant given the locations, call ce nters or whatever is m ! context and campaign.
Implications! -shop in-store.! • Customers
can cross with online in • Brick and mortar competing t home real-time (d on’t have to wait to ge to buy online).! r reviews.! • Access to peer/custome Buy start • Will “pri ce-matchers” like Best t retail hono ring web-based offers a locations? !
Implications! peciﬁc -c orrect, location-s
• Contextually es.! o ffers and servic asing t ma nufacturers rele • More handse tworking b edded social ne devices with em capabilities.! stead of • Social Se arch Engine – In New st a ny old hotel in searching for ju for ote l chain that paid York, or for a h w York”, hotel” and “Ne the keywords “ here their users can ask for the hotel w York. ! en they are in New friends stay wh