The Mobile Internet is Awesome.

THE MOBILE INTERNET IS AWESOME.! @conradlisco www.ﬂickr.com/photos/35798967@N08/3307330817

New research from Nie lsen shows that 71% of e US consumers anticipate daily use of th mobile internet wit hin the next two years. !

The US has the highest mobile Internet usage in the world.! Sweden 1.1% U.K. 20.3% Spain 1.4% others 21.6% Portugal: 1.2% US: 29.3 % India 11.1% Egypt 1.7% Malaysia 1.4% South Africa 5.4% Source: Bango February 2009

US 140+ 2013 Mobile million Internet! 63 January 2009 Users ! million 40 July million 2008 Source: comScore & Parks Associates www.ﬂickr.com/photos/7178195@N03/3303687661

Daily mobile Internet usage doubled! in just ! 22.4 million a year ! 10.8 million JAN JAN 2008 2009 Source: comScore www.ﬂickr.com/photos/99005955@N00/3079166786

Why?!

er Net works! Bett

Better Devices!

Services! Hardware! Better Prices!

Consumers ! Marketers! Better Education!

Better Reporti ng!

Better Repor ting ! (this kind to o)!

Everyone’s using it...!

US Mobile Internet User Proﬁle (Age) ! May 2008! 13-17 13% 18-24 12% 35-54 65+ 2% 37% 55-64 9% 25-34 27% Source: Nielsen

…for a broad range of activities.! www.ﬂickr.com/photos/61672717@N00/3357034637

Daily Mobile Internet Usage ! Source: comScore, January 2009! Used Business Directories!2.45 million

Daily Mobile Internet Usage ! Source: comScore, January 2009! Movie Information! 3.07 million

Daily Mobile Internet Usage ! Source: comScore, January 2009! Traded Stocks or ! Accessed Financial 3.27 million Accounts !

Daily Mobile Internet Usage ! Source: comScore, January 2009! Entertainment ! 5.47 million News!

Daily Mobile Internet Usage ! Source: comScore, January 2009! Social Networking ! 9.28 million or Blogs!

Daily Mobile Internet Usage ! 22.4 million Source: comScore, January 2009! News and Information!

Where’s it headed?! www.ﬂickr.com/photos/28322263@N07/3081830950

Richer interactions.!

Implications! ns to explore a nd •  New reaso obile need-based m discover…from old Web surﬁn g.! plain Web usage to assets. ! •  Levera ge rich-media n.! for monetizatio •  New models

n designing e created equal…so whe NOTE: Not all screens ar designed to take adva ntage of the features mobile websites with (e.g. iPhone, G1, atur es of the best devices latest and greatest fe at many users are still BlackBerry Bold), yo u need to remember th need to be able es an d networks. They still on older, slower phon ent – things like retail to access the most ba sic and important cont ost relevant given the locations, call ce nters or whatever is m ! context and campaign.

Niche advertising inventory.!

Implications! speciﬁc mobile sites with •  Highly targeted ting equals higher CPMs.! targe audiences. Better . ia experiences (e.g ch-med •  New ad units deliver ri er ads).! iP hone-speciﬁc bann

Savvier shopping.!

Implications! -shop in-store.! •  Customers can cross with online in •  Brick and mortar competing t home real-time (d on’t have to wait to ge to buy online).! r reviews.! •  Access to peer/custome Buy start •  Will “pri ce-matchers” like Best t retail hono ring web-based offers a locations? !

Location-aware communities.!

Implications! peciﬁc -c orrect, location-s •  Contextually es.! o ffers and servic asing t ma nufacturers rele •  More handse tworking b edded social ne devices with em capabilities.! stead of •  Social Se arch Engine – In New st a ny old hotel in searching for ju for ote l chain that paid York, or for a h w York”, hotel” and “Ne the keywords “ here their users can ask for the hotel w York. ! en they are in New friends stay wh

Soon, consumers will assume you have a mobile site.!

And they’ll expect it to be awesome.!

The Mobile Internet is Awesome.

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