Banking on The Future of Mobile.

BANKING ON THE FUTURE OF MOBILE BY @CONRADLISCO

Financial services worldwide are facing tough market conditions. www.ﬂickr.com/photos/7642964@N03/2872208724

trust and loyalty

demands and expectations

“ Financial services firms need to work hard to regain the trust of their constituents, and effectively communicating the steps they are taking to address their difficulties will help restore confidence in their institutions, according to a new survey by BackBay Communications, a strategic marketing and public relations firm focused on the financial services industry. According to respondents, financial services companies have an opportunity to rebuild trust and differentiate themselves in the current difficult climate by being seen as financially sound (71%), honest and credible (69%), and having their customers' interests in mind (58%). “Financial Services Communications Challenges, Opportunities Revealed in BackBay Communications and Marketwire Survey” www.msnbc.msn.com/id/29613959

Attracting and retaining customers is no longer just about what banks offer…

But how b anks offe r it.

Because its innovate or die. www.ﬂickr.com/photos/24327034@N08/2555639408

Mobile represents the future of banking services. US Mobile Banking Users (thousands) 2007 2008 400 3,100 Source: ABI Research

Over 150 million mobile subscribers will access banking services on their mobile device in 2011. 3% 22% 41% 12% 7% 8% 2% 5% Source: ABI Research

So, what is mobile banking?

Yep. Features of Mobile Banking Access your checking, savings, credit card, mortgage, line of credit, loan, and other accounts Pay bills anywhere, anytime Transfer funds immediately Locate banking centers or ATMs, along with maps and directions

It didn’t just happen.

Remember when? www.ﬂickr.com/photos/33197303@N02/3095933420

Next. www.ﬂickr.com/photos/28978275@N06/3331832904/in/photostream/

o. There were secu rity questions then to

Consumers got over it. US Adult Online Bankers, 2000-2007 (% of Internet users and % of total population) % of Internet users % of total population 9% 18% 27% 39% 41% 53% 18% 30% June 2000 January 2002 February 2005 September 2007 Note: persons who have ever done any banking online Source: Pew Internet & American Life Project

And got comfortable with advanced online services. www.ﬂickr.com/photos/31791250@N07/3307836899

There are some new considerations. www.ﬂickr.com/photos/the_colmans/498188691

TEXT CON

MOTIVATION vs

SCREENSIZE

UTILIT Y

Which means different things to different people. http://www.flickr.com/photos/21795768@N05/3207476969

Transactional.

Location-based.

13 months after launch, they had 1 million mobile banking customers.

Over 100,000 users on peak high-usage days.

8 in 10 review transactions

8 in 10 review transactions 4 in 10 use their mobile phones to move money or pay bills

Right. Of course America’s #1 bank offers mobile banking. www.ﬂickr.com/photos/22919290@N08/3328853599

Introducing Huntington. #25.

Mobile banking launched on June 30th 2008 and within just 30 days they surpassed 9,784 unique users. (Interactions/user): 2.75 Balance Requests 2.03 History Requests 0.27 Branch/ATM Location Inquiries 0.14 Transfers 0.05 Bill Payments 5.24 average interactions/user Source: brandonmcgee.blogspot.com

Text banking launched on January 29th 2009 and achieved 17,118 unique users in just 30 days. With the following interactions/user: 5.30 Balance Requests 0.50 History Requests 0.40 Service Requests 6.20 average interactions/user Source: brandonmcgee.blogspot.com

Mobile banking isn’t going anywhere.

Either you’ll lead the way…

Or risk becoming extinct. “ Expect a growing polarization between leaders and laggards as visionary financial institutions rise to the challenge of calamity and move ahead of their weaker competitors. - TowerGroup www.marketresearch.com/product/display.asp?productid=2063442&xs=r

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Banking on The Future of Mobile.

by Conrad Lisco on Mar 12, 2009

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Banking on The Future of Mobile. — Presentation Transcript