SEO For Business Owners<br />Presented by <br />Kaila Strong (@cliquekaila)<br />@VerticalMeasure<br />#LocalFirstAZ<br />
My Background(Know your presenter)<br />Internet Marketer: social media, link building<br />Avid blogger: Search Engine Wa...
A Few Quick Questions(Know your audience)<br />How many of you search Google and wonder where your website is?<br />How ma...
What is SEO?<br />SEO is an acronym for "search engine optimization"<br />Basically you want to be ranked highly in the na...
Search Engine Results Page<br />Indented Listing<br />Local Listing<br />
Why Care About Search?<br /><ul><li>The #1 position will get clicked about 43% of the time!
Natural search results receive many more clicks than paid search
Your customers are looking for you online (directions, phone #, products, services, etc.)
Teeth whitening, eye doctor, massage, plumbing, Sedona hotels, HDMI cable…</li></ul>Source: Did-it, Enquiro, and Eyetools....
Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
Why Care About Search?<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
Why Care About Search?<br />Different ranking algorithm than standard search results<br />Twitter:@cliquekaila @VerticalMe...
Search Marketing Reality<br />Organic search traffic can be so valuable, it can literally sustain an entire business, even...
How Does it Work Today?<br />Without links, search engine bots may never find this page<br />Twitter:@cliquekaila @Vertica...
What Does It Look For?<br />Title tag<br />URL<br />H1 tag<br />Content<br />Bold<br />Meta Description<br />Award winning...
Onsite Best Practices<br /><ul><li>Keywords
Unique
Meta Title: 65 Characters
Meta Description: 155 Characters
Navigation
Internal Links
Redirects</li></ul>Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
Why Keywords Matter<br /><ul><li>Words people use on a search engine when they are searching for products or services like...
Don’t use “industry jargon” as prospects may not use the same words to search
Check your site statistics
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SEO for Business Owners

  1. 1. SEO For Business Owners<br />Presented by <br />Kaila Strong (@cliquekaila)<br />@VerticalMeasure<br />#LocalFirstAZ<br />
  2. 2. My Background(Know your presenter)<br />Internet Marketer: social media, link building<br />Avid blogger: Search Engine Watch<br />Primarily an Internet marketing company<br />We have 80+ clients from all around the world<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  3. 3. A Few Quick Questions(Know your audience)<br />How many of you search Google and wonder where your website is?<br />How many of you have tried to get your site ranked in the search engines?<br />How many of you know what SEO stands for?<br />How many of you consider yourself pretty good at SEO?<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  4. 4. What is SEO?<br />SEO is an acronym for "search engine optimization"<br />Basically you want to be ranked highly in the natural search results, especially Google, since they have 70-80% of the search market<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  5. 5. Search Engine Results Page<br />Indented Listing<br />Local Listing<br />
  6. 6. Why Care About Search?<br /><ul><li>The #1 position will get clicked about 43% of the time!
  7. 7. Natural search results receive many more clicks than paid search
  8. 8. Your customers are looking for you online (directions, phone #, products, services, etc.)
  9. 9. Teeth whitening, eye doctor, massage, plumbing, Sedona hotels, HDMI cable…</li></ul>Source: Did-it, Enquiro, and Eyetools.<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  10. 10. Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  11. 11. Why Care About Search?<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  12. 12. Why Care About Search?<br />Different ranking algorithm than standard search results<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  13. 13. Search Marketing Reality<br />Organic search traffic can be so valuable, it can literally sustain an entire business, even locally.<br />Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  14. 14. How Does it Work Today?<br />Without links, search engine bots may never find this page<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  15. 15. What Does It Look For?<br />Title tag<br />URL<br />H1 tag<br />Content<br />Bold<br />Meta Description<br />Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. <br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  16. 16. Onsite Best Practices<br /><ul><li>Keywords
  17. 17. Unique
  18. 18. Meta Title: 65 Characters
  19. 19. Meta Description: 155 Characters
  20. 20. Navigation
  21. 21. Internal Links
  22. 22. Redirects</li></ul>Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  23. 23. Why Keywords Matter<br /><ul><li>Words people use on a search engine when they are searching for products or services like yours.
  24. 24. Don’t use “industry jargon” as prospects may not use the same words to search
  25. 25. Check your site statistics
  26. 26. Talk to people who have direct contact with customers
  27. 27. Talk and listen to potential customers
  28. 28. Brainstorm with staff
  29. 29. Look at your competitions websites</li></ul>Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  30. 30. Biggest Factor is Links to You!<br />The best links:<br />Are from trusted sites<br />Determined editorially<br />Have keywords in their link<br />Are from many different websites<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  31. 31. Where Do You Get Links?<br />Internal links (from content)<br />Friends & family<br />Associations (donations)<br />Social Profiles<br />Twitter, LinkedIn, Naymz, Google,<br />123People, Businessweek, etc.<br />Clients & Suppliers <br />Business Directories<br />Blogs or Articles<br />Press Releases<br />Images<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  32. 32. It All Starts With Great Content<br />Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.<br />Build content around your keywords<br />Add real value to the reader<br />Unique<br />Informative<br />Entertaining<br />Who do you link to from the content?<br />Good neighbors<br />It’s your reputation<br />Get links back!<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  33. 33. You Are Now a Publisher!<br />Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.<br />If you have a website, understand that you are now a publisher.<br />Provide relevant content that gives solutions to some of the toughest problems your customers are facing.<br />Customers start relying on you for your expertise as you become the trusted solution in your industry.<br />Today’s marketing is now about online content & publishing<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  34. 34. Some Content Ideas<br />A Blog<br />White Paper Series<br />eBooks     <br />Case Studies<br />Interviews<br />Infographics<br />Online Quizzes<br />Contests<br />eNewsletters<br />Community Forums<br />Podcasts<br />Videos  <br />Webcasts/Webinars<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  35. 35. Infographic Example<br />Courtesy of Dream Systems Inc.<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  36. 36. Must Have a Blog<br /><ul><li>25% of our page views come from our blog posts
  37. 37. We make 2-3 new posts per week
  38. 38. Gives us a vehicle to post new link worthy content
  39. 39. Keeps the search engines coming back
  40. 40. Internal linking</li></ul>Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  41. 41. And What About Social Media?<br />Understand who your customer is and where they are online.<br />Develop consistent, relevant content in multiple channels.<br />Let go of all control. Let your ideas spread.<br />People share your ideas, link to your content.<br />Content is found through social media and search engines (YouTube, Twitter & Facebook)<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  42. 42. Conclusion<br />Create great content for your website visitors<br />Best Place to market your website is Google & Local resources (Google Local, Yelp, MerchantCircle, etc.) <br />Get involved in Social Media (Twitter, Facebook, YouTube, etc.)<br />Go to local events to learn more and network with good people (Local First AZ events, AZIMA, SMAZ, SEMPOAZ)<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  43. 43. Good Resources….<br />SEO Guide<br />http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php<br />SEO Educational Videos:<br />http://www.verticalmeasures.com/resources/seo-tutorial-videos/<br />Online Marketing & Related Webinars:<br />http://www.verticalmeasures.com/webinars/<br />Twitter:@cliquekaila @VerticalMeasure @LocalFirstAZ#LocalFirstAZ<br />
  44. 44. Questions?<br />Contact:888-476-1881<br />www.VerticalMeasures.com<br />

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