Lacyd web site 05 08-2010

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  • Change. Hope. Progress…. LACYD.ORG needs it!
  • Navigation: prefer horizontal & simplifiedClear content hierarchySharing tools: FACEBOOK, addthis, TwitterCommunity: Do it on Facebook, allow for moderated comments
  • Simple. Only new content is the blog.
  • Organized Navigation & Content
  • Organized Navigation & Content
  • FLEXIBILITY TO CHANGE
  • Importance of visual elementsNo sign up = No follow up
  • EMAIL!FACEBOOK!
  • Visuals, Engaging Content
  • Maps & Graphs = Good for Retention
  • The oldies at the Democratic party get it. So we definitely should!May be smart to build off of the look and feel of the party, rather than inventing our own look & feel.
  • Calls to action
  • JOINMembership / DonateBLOG NewsCommitteeupdatesEventsMemberspotlightBoard member spotlightElectedspotlightWeekly

Transcript

  • 1. LACYD Web SiteThought Starters
    Clinton Schaff
    Saturday, May 8, 2010
    DRAFT FOR DISCUSSION
    CONFIDENTIAL – NOT BE SHARED
    ATTRIBUTION INCOMPLETE
  • 2.
  • 3. LACYD.org v2.0
    Let’s stuff our site full of new ways to connect with LACYD, our efforts to build and turnout the Democratic base, and the latest on what’s going on with LACYD.
    Goals:
    Make it relevant to folks out there
    Make it relevant to us
    Make it easy to update
    Make it sexy
  • 4. Process
    People, Objectives, Strategies, Technologies
    Define Purpose
    Define Audience
    Review Analytics (if available)
    Sitemap
    Wireframe
    Initial Design Concepts
  • 5. Essentials
    Organized Navigation & Content
    Visual Elements: Photos, Maps, Graphs
    Flexible platform, easy to update
    Realistic demands on content, updating, community engagement, etc.
    Email Signup Form
    Sharing Tools
    Clear calls to action
    Tie together Community / Content / Action
    Privacy Policy
  • 6. Home Page
  • 7.
  • 8.
  • 9. OLD
    NEW
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Seosmarty.com/call-to-action
  • 16.
  • 17. Home Page
    Revolving 4-image feature
    Clear #1-3 or #1-5 actions
    Brief explanation of LACYD
    Latest blog posts
    Social network links & email sign up
    Events map
    Search
    Feature tout(s)
  • 18. Site Map (Partial)
  • 19. Resources Needed
    EchoDitto.com
  • 20. Resources Needed
    EchoDitto.com
  • 21. Next Steps (Suggested)
    Set a budget (development, design, ongoing, staffing)
    Define purpose & audience
    Identify vendors & select one or more
    Develop sitemap, wireframe & initial design concepts
    Select CMS & bulk email tools
    Determine feasibility/interest in purchasing CRM & advocacy/action tools