LACYD Web SiteThought Starters<br />Clinton Schaff<br />Saturday, May 8, 2010<br />DRAFT FOR DISCUSSION<br />CONFIDENTIAL ...
LACYD.org v2.0<br />Let’s stuff our site full of new ways to connect with LACYD, our efforts to build and turnout the Demo...
Process<br />People, Objectives, Strategies, Technologies<br />Define Purpose<br />Define Audience<br />Review Analytics (...
Essentials<br />Organized Navigation & Content<br />Visual Elements: Photos, Maps, Graphs<br />Flexible platform, easy to ...
Home Page<br />
OLD<br />NEW<br />
Seosmarty.com/call-to-action<br />
Home Page<br />Revolving 4-image feature<br />Clear #1-3 or #1-5 actions<br />Brief explanation of LACYD<br />Latest blog ...
Site Map (Partial)<br />
Resources Needed<br />EchoDitto.com<br />
Resources Needed<br />EchoDitto.com<br />
Next Steps (Suggested)<br />Set a budget (development, design, ongoing, staffing)<br />Define purpose & audience<br />Iden...
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Lacyd web site 05 08-2010

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  • Change. Hope. Progress…. LACYD.ORG needs it!
  • Navigation: prefer horizontal &amp; simplifiedClear content hierarchySharing tools: FACEBOOK, addthis, TwitterCommunity: Do it on Facebook, allow for moderated comments
  • Simple. Only new content is the blog.
  • Organized Navigation &amp; Content
  • Organized Navigation &amp; Content
  • FLEXIBILITY TO CHANGE
  • Importance of visual elementsNo sign up = No follow up
  • EMAIL!FACEBOOK!
  • Visuals, Engaging Content
  • Maps &amp; Graphs = Good for Retention
  • The oldies at the Democratic party get it. So we definitely should!May be smart to build off of the look and feel of the party, rather than inventing our own look &amp; feel.
  • Calls to action
  • JOINMembership / DonateBLOG NewsCommitteeupdatesEventsMemberspotlightBoard member spotlightElectedspotlightWeekly
  • Lacyd web site 05 08-2010

    1. 1. LACYD Web SiteThought Starters<br />Clinton Schaff<br />Saturday, May 8, 2010<br />DRAFT FOR DISCUSSION<br />CONFIDENTIAL – NOT BE SHARED<br />ATTRIBUTION INCOMPLETE<br />
    2. 2.
    3. 3. LACYD.org v2.0<br />Let’s stuff our site full of new ways to connect with LACYD, our efforts to build and turnout the Democratic base, and the latest on what’s going on with LACYD.<br />Goals:<br />Make it relevant to folks out there<br />Make it relevant to us<br />Make it easy to update<br />Make it sexy <br />
    4. 4. Process<br />People, Objectives, Strategies, Technologies<br />Define Purpose<br />Define Audience<br />Review Analytics (if available)<br />Sitemap<br />Wireframe<br />Initial Design Concepts<br />
    5. 5. Essentials<br />Organized Navigation & Content<br />Visual Elements: Photos, Maps, Graphs<br />Flexible platform, easy to update<br />Realistic demands on content, updating, community engagement, etc.<br />Email Signup Form<br />Sharing Tools<br />Clear calls to action<br />Tie together Community / Content / Action<br />Privacy Policy<br />
    6. 6. Home Page<br />
    7. 7.
    8. 8.
    9. 9. OLD<br />NEW<br />
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14.
    15. 15. Seosmarty.com/call-to-action<br />
    16. 16.
    17. 17. Home Page<br />Revolving 4-image feature<br />Clear #1-3 or #1-5 actions<br />Brief explanation of LACYD<br />Latest blog posts<br />Social network links & email sign up<br />Events map<br />Search<br />Feature tout(s)<br />
    18. 18. Site Map (Partial)<br />
    19. 19. Resources Needed<br />EchoDitto.com<br />
    20. 20. Resources Needed<br />EchoDitto.com<br />
    21. 21. Next Steps (Suggested)<br />Set a budget (development, design, ongoing, staffing)<br />Define purpose & audience<br />Identify vendors & select one or more<br />Develop sitemap, wireframe & initial design concepts<br />Select CMS & bulk email tools<br />Determine feasibility/interest in purchasing CRM & advocacy/action tools<br />
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