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How to Create and Publish a Kindle eBook in Under 30 Days
 

How to Create and Publish a Kindle eBook in Under 30 Days

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Clinton Power, founder of http://australiacounselling.com.au shares how to create and publish your eBook in under 30 days. Visit this page to access the recording of the whole presentation: ...

Clinton Power, founder of http://australiacounselling.com.au shares how to create and publish your eBook in under 30 days. Visit this page to access the recording of the whole presentation: http://clintonpower.com.au/consulting/landing/free-webinar-publish-kindle-ebook/

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  • Identify: What makes you happy? What are you passionate about? What are your skills and experience? Where do you do your best work? -this all informs your niche later on
  • Mindset: - your attitude about your business -being an advocate for your business (not get confused that you are your business) If you know who you want in your caseload, you are likely to get them. Once you know who you want to serve, then you can let those ideal clients know who you are, what you have to offer and how to reach you. Talk easily about what you do and how you help people. To have your phone ringing and your appointment book filled you must be able to articulate what you do so that your ideal client says “Hey, that's me! And I want what she has to offer!” Let the community know you. To truly have a full caseload, you must have a plan. A plan that lets the community know what pain you help to reduce. (You see, people want to come to therapy to have their pain reduced.) Be paid well. Finally, you must decide that you are worthy of being paid a good fee. definition of a successful therapy mindset: Choose to work with clients you really enjoy. Work in a location that appeals to me. Create a schedule that suits my lifestyle. Set, negotiate, and collect fees that are in the best interest of both the client and me. Take care of myself physically and emotionally.
  • -fear of getting started -being exposed -fears of being criticised or judged by peers -fear of being unethical -fear of being overwhelmed -fear of looking stupid -fear of making mistakes/not being perfect -fear of looking like you’re selling Overcoming; -focus on your goals -be an advocate for your business -don’t personalise things -expect the ups and downs of business
  • -how has your story influenced you as a therapist? -how has this influenced who you work with and love to help? How does your history inform the way you work and what modality appealed to you to go further -your story can be an important part of your marketing -many therapists leave out their story in their marketing -example- this week I had a person in the creative arts see me- because I used to be a musician and used Gestalt- he connected with my story
  • -how has your story influenced you as a therapist? -how has this influenced who you work with and love to help? How does your history inform the way you work and what modality appealed to you to go further -your story can be an important part of your marketing -many therapists leave out their story in their marketing -example- this week I had a person in the creative arts see me- because I used to be a musician and used Gestalt- he connected with my story
  • intersection of 1. what you love to do and are passionate about/do your best work 2. what you’re experienced and trained in or want to specialise in 3. need or want for your services in your community When you figure that out, then ask yourself “Who needs that information?” And then you ask yourself: “ Do they know that they need it?” “ Would they say they need it?” “ Would they pay for it?” PICK A SPECIALTY FOR MARKETING PURPOSES This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it. It absolutely does not mean excluding or limiting your practice. You can see whomever you wish. when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time. WHAT SPECIALIZING IS Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload. Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do. WHAT SPECIALIZING IS NOT Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose. Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
  • -important part of marketing is building authority -not about mindless self-promotion or calling yourself an expert -authority is something that happens over time through you having a clear marketing message -you reveal your personality -you make yourself visible -you add value to your community

How to Create and Publish a Kindle eBook in Under 30 Days How to Create and Publish a Kindle eBook in Under 30 Days Presentation Transcript

  • LIVE WEBINAR: How to Create and Publish a Kindle eBook in Less Than 30 Days with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Why Create an eBook? www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • First Steps: Build Your List www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • What’s your pink spoon? www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • What are you going to write about? www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Pre-writing phase www.AustraliaCounselling.com.au COPYRIGHT © 2013 •What’s your passion? •Where is your experience? •What skills do you have?
  • Market research www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Google Trends www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Related keywords www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Amazon research www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Create an outline www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Writing your eBook- Accountability www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Give yourself a deadline www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Set a daily word count www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Writing tips www.AustraliaCounselling.com.au COPYRIGHT © 2013 •Dump all your ideas into the first draft •Don’t edit as you go •Allow yourself to write badly, just get it all out!
  • Repurpose content www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Creating buzz for your eBook www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Where to write your book www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • www.pressbooks.com www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Theme options www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Exporting from PressBooks www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • What to outsource www.AustraliaCounselling.com.au COPYRIGHT © 2013 www.odesk.com www.elance.com www.freelancer.com
  • Graphic design www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • PDF design www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Cover design www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • KDP: Kindle Direct Publishing www.AustraliaCounselling.com.au COPYRIGHT © 2013 www.kdp.amazon.com
  • Marketing your eBook www.AustraliaCounselling.com.au COPYRIGHT © 2013 www.picmonkey.com for free photo editing
  • Facebook marketing www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Twitter www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Use #hashtags www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Track your results www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Author Central www.AustraliaCounselling.com.au COPYRIGHT © 2013 www.authorcentral.amazon.com
  • Amazon reviews www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • Author profile www.AustraliaCounselling.com.au COPYRIGHT © 2013
  • The Challenge www.AustraliaCounselling.com.au COPYRIGHT © 2013 www.challenge.co
  • Questions? www.AustraliaCounselling.com.au COPYRIGHT © 2013