Social Media: It’s a (R)evolution<br />
What Is A Social Media Experience <br />
“Social Media is content created by people using highly accessible and scalable publishing technologies…” (Wikipedia)<br />
“It’s the democratization of knowledge and information. Traditional media monologueshave transformed into social media dia...
Social Media is Sharing<br />
300k<br />new sign ups to Twitter everyday<br />105m<br />registered twitter users<br />27.3m<br />The amount of tweets se...
 60 MILLION users on LinkedIn <br />(growing rate of one new member every second)<br />7.7 MILLION unique monthly visitors...
South Africa has about 5,3 million Internet users (10,8% of the population).<br />An estimated 41% of South African Intern...
Reasons Why People Think Social Media Is Not For Them<br />
1. Its Just a Trend: <br />The first Social Network Emerged almost ten years ago and today billions of people world wide u...
2. Companies can’t control what people are saying:<br />The fact is that they never could. People already talk about your ...
3. The only people on the Internet are kids:<br />In the six-month period ending July 2009, Facebook saw a 513% growth in ...
Social Media Allows You To<br />Build Relationships<br />Generate positive word of mouth about your brand or product or se...
Social media gives you what TV never could - a chance to be engaged and engage others<br />
Social Media is About<br />Creating <br />Sharing <br />Engaging<br />Listening <br />
so social media…<br />…is a conversation you really <br />shouldn’t be missing out on<br />
Rules of engagement <br />Be clear about your online identity <br />Show interest in others and offer value<br />Build you...
Thank You<br />www.clintonliederman.wordpress.com / www.thereconstructed.com / www.impactdirect.org.za<br />clinton@rlabs....
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Social media its a (r)evolution

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Background and benefits of using Social Media

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Social media its a (r)evolution

  1. 1. Social Media: It’s a (R)evolution<br />
  2. 2.
  3. 3. What Is A Social Media Experience <br />
  4. 4. “Social Media is content created by people using highly accessible and scalable publishing technologies…” (Wikipedia)<br />
  5. 5. “It’s the democratization of knowledge and information. Traditional media monologueshave transformed into social media dialogues”<br />
  6. 6. Social Media is Sharing<br />
  7. 7.
  8. 8.
  9. 9. 300k<br />new sign ups to Twitter everyday<br />105m<br />registered twitter users<br />27.3m<br />The amount of tweets sent daily<br />1382%<br />The monthly growth rate of twitter users from January to February 2009<br />600m<br />Search queries on Twitter each day<br />
  10. 10. 60 MILLION users on LinkedIn <br />(growing rate of one new member every second)<br />7.7 MILLION unique monthly visitors<br />(up from about 3.6 million unique monthly visitors a year ago) <br />
  11. 11.
  12. 12. South Africa has about 5,3 million Internet users (10,8% of the population).<br />An estimated 41% of South African Internet users are on Facebook<br />By 2013, Internet penetration in South Africa is expectined to reach 20%<br />
  13. 13. Reasons Why People Think Social Media Is Not For Them<br />
  14. 14. 1. Its Just a Trend: <br />The first Social Network Emerged almost ten years ago and today billions of people world wide use them<br />
  15. 15. 2. Companies can’t control what people are saying:<br />The fact is that they never could. People already talk about your business – social media just makes it easier to hear<br />
  16. 16. 3. The only people on the Internet are kids:<br />In the six-month period ending July 2009, Facebook saw a 513% growth in 55 + users<br />The average age of Facebook users in SA is 33 Twitter and YouTube at 31 <br />
  17. 17. Social Media Allows You To<br />Build Relationships<br />Generate positive word of mouth about your brand or product or service<br />Understand your competitor better <br />
  18. 18. Social media gives you what TV never could - a chance to be engaged and engage others<br />
  19. 19. Social Media is About<br />Creating <br />Sharing <br />Engaging<br />Listening <br />
  20. 20. so social media…<br />…is a conversation you really <br />shouldn’t be missing out on<br />
  21. 21. Rules of engagement <br />Be clear about your online identity <br />Show interest in others and offer value<br />Build your reputation on a social media site or platform first before start promoting anything <br />Be careful. Don’t say anything that could come back and bite you<br />
  22. 22.
  23. 23. Thank You<br />www.clintonliederman.wordpress.com / www.thereconstructed.com / www.impactdirect.org.za<br />clinton@rlabs.org<br />Clinton Liederman<br />@clinton316<br />clintonliederman<br />+2721 469 1138 +2721 699 1453 082 082 4166<br />
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