Why Going Beyond Google for SEO Is Essential

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Yes, you should continue to strive to achieve good search engine rankings from Google. As long as it holds the search engine throne, people who want to succeed with their website should try to appeal …

Yes, you should continue to strive to achieve good search engine rankings from Google. As long as it holds the search engine throne, people who want to succeed with their website should try to appeal to Google. But there are many other ways that you can succeed online, too. Man cannot (or at least should not) live by Google alone.

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  • 1. Why Going Beyond Google For SEO Is Essential ©2011, Oracle Digital
  • 2. Have you been affected by recent Google algorithm changes? The Google Panda or GoogleFarmer update hit a lot of websites hard in 2011. In the past, other updates did similar things.The bottom line is that Google will continue to hit websites with algorithm updates so it’simportant to remember the following:Don’t Rely on Google SEO Alone!Yes, you should continue to strive to achieve good search engine rankings from Google. As longas it holds the search engine throne, people who want to succeed with their website should tryto appeal to Google. But there are many other ways that you can succeed online, too. Mancannot (or at least should not) live by Google alone. And, the more diverse your traffic sources,the better off you’ll be. Not only will you get traffic from other sources, but you’ll also showGoogle your relevance to your niche because of your diverse strategy. More diversity = lesschanges of an algorithm tweak sending your site to the bottom of the SERPs.Other Sources of TrafficBeyond organic SEO from Google being your main objective, consider working on nurturingefforts to attract other sources of traffic as well:Social Media:Social media can be a powerful tool to drive traffic to your site. You can build a community offollowers who repeatedly visit your site and who will bookmark you on social marketing sites sothat other people visit your site and become followers. Social media offers great potential forrelationship-building as well as for helping you continually foster strong relationships. And,your social media profile can be a great tool that will help convert prospects to buyers.©2011, Oracle Digital Page | 1
  • 3. Demonstrating a commitment to quality and a strong level of knowledge in your target area willhelp you show people that you are a leader in your field. Social media can help fuel SEO andassist you with branding initiatives.Subscriptions:Getting someone to your site through SEO, pay per click, social media, or some other method isgood. But getting them to subscribe is a great way to get them returning time and again.Repeat traffic can become a passive income source and a great source of referrals, too. Workon building a subscriber list for your blog. People will be notified of new posts via email or feedreader and you’ll have a direct line of communication to them.Email MarketingIf you can get people to opt in to a newsletter, you can continually market to them, too. Thismeans that you don’t have to necessarily lure new traffic in at all times. Your email marketingefforts can help you market to the same people over and over again. As you developrelationships with customers, the sales process gets easier.Word of MouthOnline branding can help you convert even more traffic. Word of mouth marketing, such as viatestimonials or product reviews, can help you bring traffic to your site where you’ll have anopportunity to sell your wares.©2011, Oracle Digital Page | 2
  • 4. Banner AdvertisingBuying banner ads on busy sites, such as community forums, could be a great way to attractnew traffic. The right site could send you a steady stream of potentially interested traffic andcould provide a great return on your investment.Guest Posts & Syndicated ContentGuest blog posts help you gain the attention of other websites’ traffic. That traffic could visityour site and become your customer. A strategic guest posting strategy is necessary as it willbuild links from trusted and relevant sites and help you reach a potential visitor who issomewhat prequalified.Syndicated content such as useful articles, appealing videos, and press releases can have viralpotential and help you build links and drive traffic to your site.Other Search EnginesFocusing on SEO for Google might seem logical. But don’t discount the traffic you receive fromsome of the other search engines. Analyse that traffic to see what you can do to capitalise on it.You could increase rankings, boost conversions. And, if a major Google algorithm hits, youwon’t necessarily lose all of your income because you’ve taken the time to nurture other searchengines, too.Not all of your traffic needs to come from a search engine. Yes, organic SEO is important, butthe more sources of website traffic you have, the better. If you need help with any of the abovestrategies, consider talking to us at Oracle Digital. Yes, we know Google SEO but even more©2011, Oracle Digital Page | 3
  • 5. importantly, we know how to diversify your SEO strategy so that you can capitalise onGoogle and on other ways of getting targeted traffic, too.©2011, Oracle Digital Page | 4