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If you’re like most companies who are trying to compete online, you know that you need an approach that’s effective in order to succeed. You probably also know that there’s no room for complacency. If you take your eye off the ball, your website could slide off page one of Google search engine results pages and your traffic levels could plummet. It’s not easy to stay on top of the latest in SEO trends, is it? After all, there are so many hours in the day and you do have a business to run!