Where Should I Focus My SEO Efforts? On Page SEO or Off Page SEO?

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If you’re like most companies who are trying to compete online, you know that you need an approach that’s effective in order to succeed. You probably also know that there’s no room for complacency. If you take your eye off the ball, your website could slide off page one of Google search engine results pages and your traffic levels could plummet. It’s not easy to stay on top of the latest in SEO trends, is it? After all, there are so many hours in the day and you do have a business to run!

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Where Should I Focus My SEO Efforts? On Page SEO or Off Page SEO?

  1. 1. Where Should I Focus My SEO Efforts? On Page SEO or Off Page SEO?©2011, Oracle Digital Page | 1
  2. 2. If you’re like most companies who are trying to compete online, you know that youneed an approach that’s effective in order to succeed. You probably also know thatthere’s no room for complacency. If you take your eye off the ball, your websitecould slide off page one of Google search engine results pages and your trafficlevels could plummet. It’s not easy to stay on top of the latest in SEO trends, is it?After all, there are so many hours in the day and you do have a business to run!There are a lot of different SEO techniques that can help you gain favour withsearch engines. But the rules seem to change on an ongoing basis. Are youwondering where you should devote most of your efforts? Are you worried that youmight be spending your time and energy and advertising budget on the wrongthings? Are you tired of struggling with SEO?There are differing schools of thought on what the best approach is and there isn’ta single right answer because there are so many variables, including: yourlocation, your niche, your level of competition, the nature of your business, and soon…Many website owners ask us which SEO approach is most effective between onpage and off page SEO. Here’s our take:Definitions:On Page SEO - On page SEO involves optimising various elements of each pageof your site so that search engines can easily see, by each page, how to index yoursite.Off Page SEO - Off page SEO involves doing things online that point back to yourwebsite. Various activities could draw attention to your website.Which approach is going to be better for your website?A combination of both are important but since the 2011 Google Panda update, onpage SEO is more important than ever. The more effort taken to carefully optimiseyour site, the better. Why?©2011, Oracle Digital Page | 2
  3. 3.  Search engines crawl each page of your website. Continuous optimisation, including adding new content regularly will mean more perceived relevance and more opportunities for new traffic.  Many overused content farms have been devalued. Not long ago, submissions to popular content sites could help you succeed with organic SEO and while they do still provide value, they’re no longer as valuable. Off page SEO has to be done more carefully than ever to ensure your site is linked with authority sites, relevant sites, and sites with good online reputations. The wrong choices will either be a waste of your time and energy or in some cases could even do more harm than good.But Don’t Stop Optimising Off Page Altogether!Off page SEO tactics are still an important consideration and can bring both trafficand search engines to your website so shouldn’t be discounted but care should betaken to approach on page and off page SEO in a way that continually improvesyour site’s rankings.Some SEO companies haphazardly approach Off Page SEO. Here at OracleDigital, we do things differently and very deliberately both of the page and with On-Page SEO.We Post Regular On-Page ContentEvery new page you create on your site creates new opportunities. Regular blogposting makes a big difference.New blog posts give you great on page SEO results because you can optimisemany facets of each blog post. Blog posts also give you off page SEOopportunities as you can link to those new blog posts from elsewhere and helpthem go viral. If you don’t know what to blog about or don’t have time for constantcontent additions, we offer professional blog management services.©2011, Oracle Digital Page | 3
  4. 4. We Take Advantage of Opportunities for Great Off-Page SEOThere are a lot of things we do to help clients increase page rank and get morestreams of traffic to their site. Guest posting on popular sites, press releases, socialmedia, video marketing, and other off page SEO strategies will all help youincrease your site’s potential for getting organic traffic and conversions. Weregularly analyse and tweak our efforts accordingly.SEO: Done RightOur SEO services can take the guesswork out of which SEO strategy is best. Wecan help you appeal to search engines and to your desired prospective customer.A multifaceted SEO approach that includes a website audit, research and analysis,conversion testing, ongoing reporting, and other services will help you focus onyour business while we bring you new traffic and then help you convert it intoprofitable traffic. Talk to us about your needs at 1300 899 851.http://www.oracledigital.com.auOracle Digital206 Nicholson RoadSubiaco, WA, 6008Ph: 1300 899 851©2011, Oracle Digital Page | 4

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