SEO – The Golden Ticket to Leveraging Your Big Budget Competitors

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One thing you must understand as a small business owner is that when you see or hear the adverts on the TV and or the radio from those big brand competitors seldom does it lead to the consumer walking directly into their store. In the rapidly evolving psychology of our consumers, they will most likely seek guidance and confirmation from Google (which loves SEO) and other search engine facilities to research their options further.

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SEO – The Golden Ticket to Leveraging Your Big Budget Competitors

  1. 1. SEO – The Golden Ticket to Leveraging Your Big Budget Competitors ©2009, Oracle Digital
  2. 2. For so many small businesses today, it’s becoming increasingly difficult to find a way ofcontinuing to grow your business when you are up against the monster cash flows ofyour big brand competitors.One thing you must understand as a smallbusiness owner is that when you see orhear the adverts on the TV and or theradio from those big brand competitorsseldom does it lead to the consumerwalking directly into their store. In therapidly evolving psychology of ourconsumers, they will most likely seekguidance and confirmation from Google(which loves SEO) and other searchengine facilities to research their optionsfurther.Well in this article we hope to enlighten you about SEO (search engine optimisation)which is the golden ticket to growing your small business and using the powerfulbudgets of your competitors to your advantage. Endless possibilities arise when youintroduce a cost effective, intelligent SEO or search engine optimisation campaign foryour small business.The Big Brand Ads Mean Opportunity In The Search Engines Using SEOLet’s use well known Electrical Appliance Giant Rick Hart as an example. After somevery basic keyword and SEO research I have figured out that every month in Australiaover 27,000 people search in Google for “Rick Hart”. And if you combine that with theother few handfuls of SEO search terms which surround his brand name you may evenget to just over 30,000 searches per/month.So Obviously, What’s happening here?Yes you got it, people are seeing those TV ads, listening to those radio commercials anddeciding to head to Google and search for his brand name and website, and this iswhere SEO is important! These traditional forms of advertising are costing himthousands upon thousands, which is much more than what your small business canafford right?©2009, Oracle Digital Page | 1
  3. 3. So Right About Now You Are Wondering How Can Your Business CapitaliseOn This With SEO?Well it’s really simple, and it’s called SEO. All you need to do if you are a competingbusiness is to create a complimentary page on your website which talks about Rick Hartand his great successes as a local electrical appliance expert and SEO optimise it in thesearch engines. With some careful planning and guidance from an SEO or searchengine optimisation expert, before you know it you will be sitting right below hiswebsite at #2 on the first page of Google or you might even jump above him.This means that every time those 30+ thousand people search for “Rick Hart” inGoogle, your websites clever SEO will make you the beneficiary of a large portion ofthose visitors searching for Rick Hart. By the way, I did some SEO research and figuredout that the very page which sits right below the Rick Hart website at #2 in Googledoes not have a single back link pointing towards that page and this means that theyare there by default and not through intelligent SEO optimisation.Essentially what I am saying here is that many people don’t think of leveraging thepower of SEO or search engine optimisation against their competitors and they alsodon’t consider just how easy it might be to gain valuable search engine rankings forsuch a large volume of visitors. All this is made possible because of their multi-milliondollar marketing budgets.You might be saying that it’s not beneficial for me to speak about my competitors onmy very own website, but there is certainly a science behind encouraging the visitors toyour website to move in a direction that you wish for them to take.While they may have found your website by searching for Rick Hart and your cleverability to SEO his brand name, once they arrive at your website you can strategicallypresent them with offers and information about your business which captivates themand encourages them to contact you. Let’s remember, the visitor is probably muchmore interested in Electrical Appliances when they are searching in Google rather thanRick Hart himself.So How Is SEO a More Cost Effective Way To Advertise My Small Business?Well in the past, I have been lucky enough to have been involved with a big brandcompany that produced a number of TV commercials over a number of years. It is notunlikely that these big brand competitors will spend in excess of $50,000 just toproduce their TV ad before they spend a single cent on getting their ads to air (and thecosts to air their TV ads make the ad production costs seem minute). Needless to say©2009, Oracle Digital Page | 2
  4. 4. that a powerful, well planned & local SEO campaign for your small business could costyou less than $15,000 for the entire year.You can rest assured that SEO or Search Engine Optimisation is giving back theadvantage to small businesses during a time when they need it the most. Is your smallbusiness engaging an affordable, SEO professional to market your business online?©2009, Oracle Digital Page | 3

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