Seo do it yourself 5 simple diy steps for beginners

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If you’re a company that wants to succeed in the 21st century, you know that you need to design for conversion when you create your website and / or blog.

If you’re a company that wants to succeed in the 21st century, you know that you need to design for conversion when you create your website and / or blog.

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  • 1. SEO Do it yourself – 5 Simple DIY Steps for beginners ©2009, Oracle Digital
  • 2. In a perfect world all business owners want to run a successful website which has highsearch engine rankings as well as plenty of qualified visitors hitting on their websiteevery day! Search engine optimization or SEO as it is commonly referred is anextremely powerful tool that is fast becoming the most lucrative marketing medium inmodern day business. While the overall complexities of SEO can be overwhelming andsometimes time consuming if you’re not an SEO expert, these 5 simple steps are easy,DIY do-it-yourself search engine optimization improvements that you can make to yourwebsite within minutes without needing to hire an SEO consultant.1. Create unique page titles – Avoidduplicate page titlesAs seen in the picture, page titles are what is seen at the very top of your internetbrowser and it’s also what people see when they find your page in the search enginerankings in Google. For the search engines, it is the first thing they look towards whendeciding what your page represents and what they expect to find once they continuecombing over the information on that page. Avoid having exactly the same duplicatepage titles on every page of your website. It will be of great value to the SEO for yourwebsite, if you think carefully about each page on your website and what exact topic orinformation that page will be delivering. Then formulate a page title that will becaptivating for people to read, and make sure the keywords you place in your pagetitles are ones that people are typing into the search engines when trying to find theinformation you are displaying on that page. Step 2 explains more about keywordresearch.2. Research your keywordsIn short, keywords as they are commonly known are the specific words that peopletype into the search engines like Google, Yahoo and Bing when they are looking forwebsites and pages with the information they have requested. DO NOT assume thatyou know what people are typing into the search engines to find your products and©2009, Oracle Digital Page | 1
  • 3. services. A very simple example; Bill the fireman is building a website for his local firedepartment. He is totally convinced that people are typing “fire house” into the searchengines when in fact the majority are typing in “fire station”. There are many toolsreadily available for free to help you with keyword research. Try the - Google KeywordResearch Tool . If you are comfortable that you know your keywords for each pagethen place those in your page titles, Meta description, Meta Keywords and mostimportantly in the content you write on your pages. This sends a clear signal to thesearch engines when they are looking for what your pages represent. Step 3 explainsyour meta descriptions & meta keywords.3. Complete your meta descriptions & meta keywords on each pageThis may be the most confusing task for a DIY SEO project, and you may just need toconsult your website company or SEO firm about this one! In the search engine results,after the clickable link or page title as we have described comes the meta description.The meta description is a more details summary that you can place in your codingwhich Google uses to better help people understand what your page is about. The moreprecise the information you put in this section the better chance you have of peoplevisiting this page, it’s your sales pitch moment. Use the keywords you have researchedglossed up with some enticing words is best suited. Meta keywords, are the words youhave researched from the previous step 2. With each page you create, you should havecarefully chosen the most accurate keywords that people are using and you place theseright below the meta description in your page coding. Yes, it’s a minor back end detailbut it sure helps when Google is determining which page is most suited to the #1position in its search engines!4. Interlinking all your pagesThere are two main reason why interlinking your website pages is beneficial. Firstly itdrastically helps Google to navigate it’s way around all the pages of your website whenit sees links pointing to other pages in your website while looking at one particularpage. Secondly, if you have a page in your website that is ranking well or has a greatpage rank you can spread the power around by using these pages as ammo to link toanother page within your website. Spreading the love as we call it. When the searchengines visit your website and record the cross page links they will give you credit andalso a boost in the search rankings for putting links out to other relevant pages in yourwebsite that will be of interest to the visitor.©2009, Oracle Digital Page | 2
  • 4. 5.Outbound Links to other credible website pagesWhile you certainly wouldn’t post an outbound link to your most fierce competitor, butyou should definitely consider placing outbound links on your pages to credible, reliablepages on other websites. Let’s say that you are a building company that is trying tomake people aware of the pitfalls within the building industry. You might considerplacing an outbound link to the relevant government department that discusses thebuilding codes for your particular area. This is a great example of linking out to acredible yet non competitive source page.While to some people these 5 simple do it yourself SEO tips may seem very easy andachievable, you would be amazed at how many clients our business has come acrosswho have already embarked on some kind of SEO for their website and still have notundertaken the advice listed in this article. If you found this article to be informativeand interesting to read, keep posted as we will follow up very soon with a SEO Do ityourself – 5 Simple DIY Steps Intermediate. The next post will address some phase 2and slightly more advanced objectives for you to consider for your website andhopefully help you achieve some real promising results with your SEO or search enginerankings and getting traffic to your website.©2009, Oracle Digital Page | 3