SEO Company Oracle DigitalExplains How Quality Content, and   not Quantity, Affects Google            Rankings©2012, Oracl...
Perth SEO specialist Oracle Digital details how Google’s Pandaand Penguin updates have changed the landscape of SearchEngi...
When Google released the first Panda update in February of this year, and followed it upwith the Penguin update in April, ...
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SEO Company Oracle Digital Explains How Quality Content, and not Quantity, Affects Google Rankings

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Perth SEO specialist Oracle Digital details how Google’s Panda and Penguin updates have changed the landscape of Search Engine Optimisation and how content has become more important in Google search rankings - and provides expert advice on how website owners can respond to these changes to regain any effectiveness they may have lost in their online marketing efforts.

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SEO Company Oracle Digital Explains How Quality Content, and not Quantity, Affects Google Rankings

  1. 1. SEO Company Oracle DigitalExplains How Quality Content, and not Quantity, Affects Google Rankings©2012, Oracle Digital Page | 1
  2. 2. Perth SEO specialist Oracle Digital details how Google’s Pandaand Penguin updates have changed the landscape of SearchEngine Optimisation and how content has become moreimportant in Google search rankings - and provides expertadvice on how website owners can respond to these changesto regain any effectiveness they may have lost in their onlinemarketing efforts.According to experts, and contrary to popular belief, content on the Internet has alwaysbeen important to search engines. Search engines were originated to help users findcontents that are relevant to their searches. Indeed, it was the main reason for creating asearch engine in the first place. In the early days of the Internet, search engines could betrusted to provide exactly what the user was looking for.Experts further explain that as marketers began to fathom what many saw as the infinitepotential of the Internet, they figured out how to manipulate search engines to help themmake money. Eventually, Internet marketing entered what industry experts lovingly referto as the “Wild West days.” Consumers began to notice that the majority of their searchresults were sites that contained mostly spam, and were only designed to get the user toclick onto a sales link.SEO experts explained that a practice known as “keyword stuffing” became extremelypopular, and many went as far as to type their keywords numerous times in white text,which was invisible to the reader, but told search engines that their sites were relevant.Some didn’t bother to hide their stuffed keywords. Others wrote paragraphs that werereadable, but said nothing.Google adjusted by changing their algorithm and this started a battle between Google andspammers that is known in the vernacular as the “Google Dance.” Since then, it has beena battle for legitimate SEO firms to not only compete with other SEO firms, but also toadjust to the changes in Google’s algorithm.Statistics show that with every Google algorithm update, many of those who practicedblack hat SEO saw their websites disappear from the Google rankings altogether, but sodid many legitimate websites. Indeed, every Google update produced a new “shortcut”from those who wanted only to “game” the system. When backlinks became important,many found ways to spam backlinks.©2012, Oracle Digital Page | 2
  3. 3. When Google released the first Panda update in February of this year, and followed it upwith the Penguin update in April, they served notice that they had gotten wise to a lot ofshortcuts, and that they had decided to make relevant content important again.According to Google, they used artificial intelligence to create the updates, and they werecreated to lower the rank of “low quality sites” or “thin sites” that were positioned on pageone of search results. The algorithm change had mixed results. It eliminated a lot of “thinsites,” but it also dropped many legitimate sites out of the rankings.While many in the online marketing field saw the updates as disastrous, some SEOcompanies saw them as an opportunity, and the average consumers in search ofinformation started to notice that they are getting more relevant information and lessspam. Google still uses other criteria in their algorithm, but the main focus is now quality,relevant and original content.It is now essential that site owners and businesses, large or small, provide relevantcontent for users if they want to see their website on page one of Google. According toJames Corby, Business Development Director of Perth SEO specialist Oracle Digital,“While backlinks and on-page SEO still matter, there is one more thing that a businesshas to do to take a website to the top of Google: they must provide great content.”Corby added, “There are no more shortcuts. Webmasters and businesses are simplygoing to have to provide value to the consumer or their sites won’t make it to page one.”The SEO experts at Oracle Digital provide effective blog and contentmanagement services to companies who want to do what is necessary to improve theirsearch engine rankings. They are committed to helping small and large businesses byproviding SEO-friendly and optimised contents that will help take websites to the top ofGoogle and keep them there for a long time.Oracle Digital is a web marketing firm which offers the following services to clients fromPerth and the surrounding areas: Search Engine Optimisation, online reputationmanagement, online press releases, and communications strategies. For moreinformation, please visit their website: http://www.oracledigital.com.au/ or call them at1300 899 851.©2012, Oracle Digital Page | 3

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