Search Marketing for Start-ups – How to SEO from the beginning

269
-1

Published on

Getting started in online marketing is an exciting time. The possibilities are endless. There’s a lot of work ahead of you but the right combination of skills, SEO, service, and quality will go a long way to increase the probability of success.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
269
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Search Marketing for Start-ups – How to SEO from the beginning

  1. 1. Search Marketing for Start-ups – How to SEO from the beginning ©2009, Oracle Digital
  2. 2.  Firstly keyword research before anything, understand your market  Secondly Optimise your website  Thirdly Off Page for credibility and real exposure  SEO is an evolution which takes time so you might consider a micro pay per click campaign to offer instant visitors to your website.4 SEO Startup Steps to Successful Search MarketingGetting started in online marketing is an exciting time. The possibilities are endless.There’s a lot of work ahead of you but the right combination of skills, SEO, service, andquality will go a long way to increase the probability of success. Here are some tips tohelp you do search engine marketing right — right from the start: 1. Keyword Research 2. Optimise Your Website 3. Off Page Optimisation 4. Search Engine MarketingKeyword ResearchKnowing which keywords your target customers are searching for is imperative. It’salso a really good idea to know what your biggest competitors are ranking for. Beyondkeyword research, you’ll want to be sure that you understand your market so you canwork to appeal to their wants and needs. Research ahead of time can help youstrategise to come up with a plan that can help you hit the ground running.OptimisationSEO is a vital aspect of online success. Optimising your site so that search enginesindex you according to your business can help you get targeted traffic that is morelikely to transform from a browser to a buyer. Optimise each and every page of your©2009, Oracle Digital Page | 1
  3. 3. website. There are dozens of attributes to each page that could impact your success.An SEO consultant could be really helpful to you.Off Page OptimisationYou’ll want to optimize your site but you’ll also want to create an off-page SEOcampaign. This boosts your site’s rankings faster and helps you build credibility and getexposure. Off page optimisation helps you build positive reputation and online image,which can be very important in terms of building relationships. Social media, articlemarketing, blogging, and other off-page activities could be very helpful.Search Engine MarketingSEO can be very valuable. Getting organic traffic is generally the best way to attractcustomers to your website. But don’t underestimate the power of sponsoredadvertising, such as Google pay-per-click programs. If you want to make a splashonline, consider getting help with your PPC campaign. Because you’re investing in everyclick, you’ll want to maximise the potential through keyword research, market research,and through testing and analysing the results.©2009, Oracle Digital Page | 2
  4. 4. ©2009, Oracle Digital Page | 3

×