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Optimising for Keywords?  Note this Important Advice!
Optimising for Keywords?  Note this Important Advice!
Optimising for Keywords?  Note this Important Advice!
Optimising for Keywords?  Note this Important Advice!
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Optimising for Keywords? Note this Important Advice!

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Optimising your website for the right words and phrases is well-known as a great SEO strategy and it should be a big priority. By making sure that your site has the right words in the right places, …

Optimising your website for the right words and phrases is well-known as a great SEO strategy and it should be a big priority. By making sure that your site has the right words in the right places, you increase the chance of being indexed in all the right places on search engines. But something some website owners neglect (in their over-zealous efforts) to achieve the perfect blend of keyword density, keyword proximity, and implementation of the right latent semantic indexing tactics, they forget something vital --- the human visitor.

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  • 1. Optimising for Keywords? Note this Important Advice!©2011, Oracle Digital Page | 1
  • 2. Optimising your website for the right words and phrases is well-known as a greatSEO strategy and it should be a big priority. By making sure that your site has theright words in the right places, you increase the chance of being indexed in all theright places on search engines. But something some website owners neglect (intheir over-zealous efforts) to achieve the perfect blend of keyword density, keywordproximity, and implementation of the right latent semantic indexing tactics, theyforget something vital --- the human visitor.Make Sure You Don’t Forget to Optimise for Customer experience, Too!Your website can command great traffic levels by your keyword rankings. But whenpeople click, what will they find? If every single webpage on your site is not alsooptimised for great user experience, you’ll fail at e-commerce. Traffic ismeaningless without conversion rates.(Conversion Rate=The rate of visitors that turn into customers)How do you make sure that you meet the needs of search engines and people?Here are some ways to do that: 1. Think quality before density in your content. If your content’s primary target is keyword density, it might not read very well to readers. Consider having the content written first and then optimising it to pepper in the keywords that need to be there. If you need help, hire a professional who will write optimised content that counts. 2. Give each page a purpose. Search engines index web pages rather than web sites so it’s tempting to continually add new pages to increase your chances of getting seen. But make sure each page on your website counts so that people will act when they read, rather than just browsing and bouncing. (More on that below!)©2011, Oracle Digital Page | 2
  • 3. 3. Make navigation a priority. Each page should be designed to lead people on a virtual sales tour. By giving them options to access logical pages on the site, you provide value. If people aren’t led to the next logical place in the sales process, you decrease your chances of making a sale. (Read tips to avoid common web design mistakes) 4. Offer several ways to help customers learn about your offering. People have differing needs and different methods help a wider variety of people respond. A combo of text and video can be really helpful. You might also consider adding a live chat button and make sure it’s easy for people to find your phone number.Carefully Consider those who Need Longer Sales CyclesAnother thing to consider is that you should give yourself a way to continue theconversation later on. Every person that lands on your page isn’t necessarily readyto buy today but they might not just remember to come back. An important strategyis to find a way to continue the conversation later on by asking permission tocontact or via lead capture techniques. There are great ways to do this, such as viaa promotion, an opt-in box, and so on.Google Pays Attention!Considering customer experience is more vital than ever and evidence now pointsto the fact that Google pays attention. Yes, they’re measuring your keyworddensity, your inbound links, your on-page SEO factors, and other elements of eachand every page on your site but they now look at how people react to those pagesso they can fine-tune their results on an ongoing basis. A well-optimised page witha low response rate from visitors will result in Google and other search engines re-evaluating whether traffic should be directed there or not.How can you optimise your website for search engines and continually takeadvantage of the resulting traffic?©2011, Oracle Digital Page | 3
  • 4. We can help (Check out some Oracle Digital SEO reviews and testimonials tolearn more about how we’ve helped companies in Perth and the surrounding areawith their online success. Let Oracle Digital analyse your website and tell you howwe can help you boost your site’s effectiveness. Talk to us via Live Chat on thebottom of this page, via sending an email through the contact Oracle Digital page,by calling us on 1300 899 851, or learn about our free website offer.http://www.oracledigital.com.auOracle Digital206 Nicholson RoadSubiaco, WA, 6008Ph: 1300 899 851©2011, Oracle Digital Page | 4

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