Online Heavyweights Claim 2012 Is the Year for Local Business Advertising Focus


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Oracle Digital updates inventory of services to cater to local businesses and make their online marketing campaigns more successful.

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Online Heavyweights Claim 2012 Is the Year for Local Business Advertising Focus

  1. 1. Online Heavyweights Claim 2012 is the Year for Local Business Advertising Focus©2012, Oracle Digital Page | 1
  2. 2. Oracle Digital updates inventory of services to cater to localbusinesses and make their online marketing campaigns moresuccessful.Oracle Digital, a leading digital marketing company in the country, has announced that ithas made the necessary tweaks to its roster of products and services that will help localbusinesses develop more stringent Internet marketing campaigns that will result to a widermarket reach and more sales in the end.This announcement is in connection with the statement from National Advertisers sayingthat “2012 is the Year of Local” – which according to experts, is a signal that localbusinesses should start maximising the opportunities presented to them.In a study undertaken by giant Internet company Google, it said that around 97% ofconsumers actually use the Internet when searching for local businesses. And this is whythe company has incorporated its local businesses search and Google Places - withGoogle+, its very own social network.With this revamp of Google’s local business search features, experts are saying that localbusinesses must have the proper web presence and a solid Google Places or Google+Local listing in order to reach a wider market attracting more customers to their services.GMS Local has also released a marketing report, stating the seeming importance ofonline marketing tools for local businesses. According to the company, approximately20% of web searches undertaken are to look for local companies, products and services.The report also stated that this number rises to 40% when smartphones are used.In addition, the report also stated other statistics such as studies showing that 50% ofconsumers are influenced by a local business’ ratings and reviews, as well as a HarvardBusiness Review study showing that every star that appears in a Yelp review for a specificbusiness, will correspond to a 5% to 9% impact on the revenue of the company.In light of these findings, industry experts and analysts are now calling on localbusinesses to take advantage of this potential – stating that they should start with theirown online marketing campaigns accordingly.James Corby, Business Development Director of Oracle Digital, shares this opinion byexperts. He says, “Utilising Google features such as Google Places and Google+ Local isquite important, especially if you want to make more sales in the end. And with studiesshowing that more and more prospective customers are now using the web to conducttheir local searches, and the explosion of smartphone usage – I suggest that localbusiness owners should be aware of the services becoming available to their businessesonline.”©2012, Oracle Digital Page | 2
  3. 3. Corby then explained how to make online marketing campaigns work. He says, “You needto optimise your site in order to gain maximum visibility, engage in the proper socialmarketing schemes in order to have better client ratings, and utilise other online tools inorder to become more appealing to your audience. Fortunately, we have these servicesand we are always willing to provide them to all of our clients.”Oracle Digital a well known SEO agency in Perth, engages in numerous services: SearchEngine Optimisation, reputation management, social media platforms for businesses anda lot more. It serves clients from Brisbane, Perth, Melbourne, Sydney, Adelaide and otherparts of the country.For any inquiries about Oracle Digital and its services, you can give them a call at 1300899 851 or you can visit their website at©2012, Oracle Digital Page | 3