Is Your Alexa Rank Really That Important
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Is Your Alexa Rank Really That Important

  • 384 views
Uploaded on

Do you know what your website’s Alexa rank is? What does it mean? How important is your Alexa rank? Read on for some info to help demystify the Alexa rank and figure out whether it’s something you......

Do you know what your website’s Alexa rank is? What does it mean? How important is your Alexa rank? Read on for some info to help demystify the Alexa rank and figure out whether it’s something you should pay much attention to.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
384
On Slideshare
384
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Is Your Alexa RankReally That Important ©2009, Oracle Digital
  • 2. Do you know what your website’s Alexa rank is? What does it mean? How important is yourAlexa rank? Read on for some info to help demystify the Alexa rank and figure out whether it’ssomething you should pay much attention to.Alexa encompasses several tools and resources that you can use. Perhaps the best knownresource is the free downloadable toolbar.The Alexa ToolbarAlexa, a subsidiary of Amazon, offers a free downloadable toolbar and website that can collectinformation related to browsing behaviour as well as make recommendations to you. As yousurf, your surfing / browsing information contributes to the rankings of other sites.Because the vast majority of the data is collected from the Alexa toolbar dictates a lot of theresults the site reports on, it’s worth keeping in mind that there is a limited number of Alexatoolbar users and as such, it’s not the be all and end all of business intelligence for the web.Using it for planning, research, trend analysis, keyword research, competitive analysis, andother uses can be smart. Yes, it can provide an indication of where your site is at but there aremore factors to consider above and beyond Alexa, such as: SEO, traffic reports, and rankingsfrom other tools as well. Alexa information can also be outdated. If your business is new or youmake major changes to your marketing strategy, it could take quite some time for thosechanges to be accurately represented on the site.Alexa ResourcesIf you look at Alexa, you can access site tools, learn about hot topics, get an audit of yourwebsite, compare websites against one another, find out about sites linking in to your site,create custom toolbars, edit your listings, do useful keyword research to enhance your SEOstrategy, and more. Yes, it’s a great resource but shouldn’t be the only resource in your SEOand marketing arsenal.Traffic will arrive at your website from multiple places. And how your traffic reacts is important.A multifaceted SEO approach is the best way to get the right type of traffic to your site and theAlexa ranking, Google page rank, and other measurements will all grow as a result.©2009, Oracle Digital Page | 1