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How are things going with your website? Are you getting good traffic levels that are progressively increasing? Are you currently ranking well for highly searched e-commerce phrases in your industry? Does a good portion of your website traffic convert from traffic to customers? What about your local competitors? How are they doing? Are they doing as well as you are? If you’re not sure, you’re wise to find out. If you don’t pay attention to what your competitors are doing your traffic levels could suddenly be doing a free fall.