How Does Your SEO Measure Up Against Your Competitors?

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How are things going with your website? Are you getting good traffic levels that are progressively increasing? Are you currently ranking well for highly searched e-commerce phrases in your industry? Does a good portion of your website traffic convert from traffic to customers? What about your local competitors? How are they doing? Are they doing as well as you are? If you’re not sure, you’re wise to find out. If you don’t pay attention to what your competitors are doing your traffic levels could suddenly be doing a free fall.

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How Does Your SEO Measure Up Against Your Competitors?

  1. 1. ©2011, Oracle Digital Page | 1 How Does Your SEO Measure Up Against Your Competitors?
  2. 2. ©2011, Oracle Digital Page | 2 How are things going with your website? Are you getting good traffic levels that are progressively increasing? Are you currently ranking well for highly searched e- commerce phrases in your industry? Does a good portion of your website traffic convert from traffic to customers? What about your local competitors? How are they doing? Are they doing as well as you are? If you’re not sure, you’re wise to find out. If you don’t pay attention to what your competitors are doing your traffic levels could suddenly be doing a free fall. Yes, these are a lot of questions but they’re all worth considering — regularly. SEO has so many layers to it. It’s not something you can set and forget. Once you reach success, you need to set new goals. Complacency and search engine optimisation do not gel. You need to keep tabs on what you’re doing, what your visitors do when they arrive on your site, and you also need, to a degree, to keep an eye on your competitors. There are so many areas you’ll want to make sure you continue to work at with SEO and if you do, you’ll reap the rewards. In terms of competitive analysis, you need to be doing this. If one of your competitors drastically changes their SEO strategy, it could change everything for you. Let’s look at the vital importance of keeping tabs on your competition: If you do:  You will see which keyword phrases you should logically target.  You will see where that competitor is succeeding and this can help you formulate your own plan for success  You will see where they’re flailing and even failing and can then determine good ways to capitalise on this and then outshine them in that area. This could help you win some of their clients over.
  3. 3. ©2011, Oracle Digital Page | 3 If you don’t:  Competitors could start employing more strategic and aggressive SEO tactics.  They could start dominating keyword phrases that you’re currently ranking well for and getting YOUR traffic.  They could start capitalising on your weaknesses.  You could miss out on great opportunities.  Your traffic will start to drop as will your revenue. Whether you’re a major conglomerate or are a small local business, SEO is something you need to be working at — continuously. Make sure you keep track of what you’re doing and of what others are doing, too. Here are some of the areas you’ll want to examine from a competitive SEO analysis standpoint:  Which keyword phrases they are ranking for  Where their links are coming from  How much traffic they are getting  What their off-page SEO strategy appears to involve  What their on-page SEO strategy appears to involve  Look at any their efforts outside of SEO.  Check for other marketing techniques they may be using  Examine the social media presence and strategy of your competitors  Check out the online reputation of your top several competitors You need to, in effect, cyber stalk your competition (unobtrusively and ethically, of course. There are ways to do this without doing anything illegal or morally wrong!) to make sure that you can operate with all the facts. It’ll help you dramatically with your web marketing efforts.
  4. 4. ©2011, Oracle Digital Page | 4 Sound like a lot of work? It can be. Search engine optimisation and competitive analysis doesn’t have to dominate your day to be done right. Work with Oracle Digital, a Perth SEO and web marketing company that has helped many small and medium-sized businesses across several niches throughout Australia gain market share and dominate the search engines. Talk to us. Chances are that we can help you, on an ongoing basis, regardless of how competitive your niche is.

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