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Google Panda Got You Down? Check Your Bounce Rate
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Google Panda Got You Down? Check Your Bounce Rate

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If you’ve lost rankings and traffic and suspect that the Google Panda is to blame, here’s something to consider….your bounce rate. A high bounce rate can hurt you not just from the perspective of …

If you’ve lost rankings and traffic and suspect that the Google Panda is to blame, here’s something to consider….your bounce rate. A high bounce rate can hurt you not just from the perspective of visitors lost but it could cause your search engine rankings to slide.

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  • 1. Google Panda Got You Down? Check Your Bounce Rate ©2011, Oracle Digital
  • 2. If you’ve lost rankings and traffic and suspect that the Google Panda is to blame, here’ssomething to consider….your bounce rate. A high bounce rate can hurt you not just from theperspective of visitors lost but it could cause your search engine rankings to slide.Do You Know Your Bounce Rate?A bounce is a visitor that bounces off the same webpage they landed on. Even if someonedoesn’t follow your call to action of buying or subscribing, clicking at least once to one pagewithin your site is a good thing and tells search engines that your site satisfies the needs ofvisitors. If a visitor bounces, the perception is that they didn’t find what they wanted. SoGoogle and other search engines could see it as a sign that they shouldn’t send traffic based ona specific keyword phrase because there’s a low likelihood that visitors will get what they need.A high bounce rate could be disaster for you.Alternatively, the more time organic traffic spends on your site and the more activities doneonce that visitor arrives, the more the search engines will believe that they have done a goodjob in matching a searcher to their heart’s desire. The end result= even more traffic and atemporary place at the top of the heap.Google aims to continue to be the crème de la crème. If they’re going to hold that top spot ofbeing the de facto standard, they will continually fine tune their algorithms so that they meetthe needs of their visitors. By making sure that your site does more than try to rank well basedon keyword density, you will be demonstrating to Google that you deserve high rankings.Search engine optimisation tactics need to go deeper than keyword density and deeper thannumber of incoming links. You need to appeal to search engines by showing them that you willappeal to your visitors.©2011, Oracle Digital Page | 1
  • 3. Here are some ways you can improve the perception of your site by search engines andvisitors:Quality On-Page ContentOn page content needs to be of a high calibre. High quality and relevance will ensure thatvisitors find something that suits their needs on your page. Lack of bouncing and a goodnumber of repeat visitors will bode well for your SEO efforts. A solid on page SEO strategy isessential.Write for PeopleIt’s tempting to think in terms of SEO when writing content. But you need to strike a balancebetween SEO and writing for people. Yes, use keywords and populate tags with optimisedcontent but realise that quality is more important than density. Make sure that each web pagedelivers on the promises made to lure people to the site.Read Your ReportsDon’t discount the importance of website traffic reports. They truly paint a picture that showsyou things like: bounce rate, which search terms are bringing people to your site, entry and exitpages of visitors, which sites link to your site, and more. Reporting will help you fine tune localSEO efforts as well as analyse the pages that seem to be getting both the best and the worstresults.Get some SEO HelpDon’t hesitate to get help fine tuning your SEO strategy. What you’re currently doing might bearchaic. Website owners that were working with reputable SEO companies prior to GooglePanda (and previous algorithm changes, for that matter) didn’t experience a big plummet in©2011, Oracle Digital Page | 2
  • 4. rankings or in traffic. Skilled SEO companies leverage knowledge about past algorithm changesand intelligence about upcoming changes so that they stay ahead of the curve. If your SEOcompany let you down by not diversifying your online marketing approach enough to help youwithstand Google Panda, maybe it’s time to try a new approach. Oracle Digital would be happyto give you an SEO consultation.©2011, Oracle Digital Page | 3
  • 5. ©2011, Oracle Digital Page | 4

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