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Start Me Up - 6 Steps to Launching Your Own Startup Company
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Start Me Up - 6 Steps to Launching Your Own Startup Company

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Have a great idea for a business but don’t know how to get it off the ground? Join us in this session for a lively discussion on how to launch a new internet based startup business from the ground up.

Have a great idea for a business but don’t know how to get it off the ground? Join us in this session for a lively discussion on how to launch a new internet based startup business from the ground up.

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  • Photo credit: © Sean Gladwell - Fotolia.com, Licensed from Fotolia.comhttp://us.fotolia.com/id/1973250
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  • Transcript

    • 1. START ME UP
      6 Steps to Launching Your Own Startup Company
      Clint Edmonson, Co-founder of Zootography.com
    • 2. Disclaimer!
      IANAL
      I am not a lawyer!
      CALOTMAAYOR
      Consult a lawyer or take my advice at your own
      risk!
    • 3. Step 1:Have a Great Idea
    • 4. Solve a pain
      Change the world
      Make meaning
      Compelling
      Realistic
      Profitable
      Step 1:Have a Great Idea
    • 5. Step 2: Have A Plan
    • 6. Step 2: Have A Plan
      Market Analysis
      Customer Profile - Market Size & Growth Potential - Major Competitors & Participants
      Product Offering
      Pricing - Differentiators & Positioning
      Marketing Plan
      Message - Marketing Plan
      Financial Projection
      5 Year Earnings Prediction
      Exit Strategy?
    • 7. A market without competition aint!
    • 8. The Fundamental Business Equation
      Profit = Revenue - Costs
      What do you call it when costs exceed revenue?
      A hobby!
    • 9. Step 3: Found Your Company
    • 10. Step 3: Found Your Company
      Choose a business structure
      Proprietorship Partnership Corporation (S,C,Non-Profit, etc,) LLC …
      Get an Employer Identification Number (EIN)
      For tax returns, even if you won’t hire employees
      Get a bank account
      Seed with initial funding for up front costs
      Register your trademark
      Use TM right away for some protection, get it formally registered for more protection
    • 11. Step 4: Build Your Profit Engine
    • 12. Step 4: Build Your Profit Engine
      Realize your dream!
      Buckle down and get to work. Build value!
      Leverage your allies
      Angel Investors Venture Capitalists Gov’t Assistance Programs Vendor Incentives
    • 13. Step 5: Tell the World About It
    • 14. Step 5: Tell the World About It
      What percentage of your budget should be spent on marketing? 30% 50% 70%
      How many impressions turn into leads for a typical marketing campaign? 3% 10% 18%
      Understand the three marketing power tools
      Impressions Leads Mavens
    • 15. Marketing Impression Example #1
    • 16. Marketing Impression Example #2
      Are you a technology start-up?
      BizSpark is an innovative new program that unites Startups with entrepreneurial and technology resources in a global community with a common goal of supporting and accelerating the success of a new generation of high-potential Startups.
      http://www.microsoft.com/bizspark
    • 17. Step 6: Make $$$
    • 18. Step 6: Make $$$
      Favor regular, recurring transactions
      Companies live and die by monthly cash flow
      Keep good books and pay your taxes
      Estimated quarterly taxes Others – Federal, State, City, Franchise, Sales, Use
      Find a good lawyer…
      They say every company gets sued at some point
      and a better accountant
      Provide consultation on financial best practices and tax laws
    • 19. Resources
      The Art of the Start – Guy Kawasaki
      How to Start A Business In Missouri – Entrepreneur Press
      Streetwise Business Tips – Bob Adams
      The Tipping Point – Malcolm Gladwell
    • 20. Thank You
      Clint Edmonson
      Cofounder - Zootography.com
      Email: clint@zootography.com
      Web: http://www.zootography.com
      Twitter: @clinted