START ME UP<br />6 Steps to Launching Your Own Startup Company<br />Clint Edmonson, Co-founder of Zootography.com<br />
Disclaimer!<br />IANAL<br />I am not a lawyer!<br />CALOTMAAYOR<br />Consult a lawyer or take my advice at your own<br />r...
Step 1:Have a Great Idea<br />
Solve a pain<br />Change the world<br />Make meaning<br />Compelling<br />Realistic<br />Profitable<br />Step 1:Have a Gre...
Step 2: Have A Plan<br />
Step 2: Have A Plan<br />Market Analysis<br />Customer Profile  -  Market Size & Growth Potential  -  Major Competitors & ...
A market without competition aint!<br />
  The Fundamental Business Equation<br />Profit = Revenue - Costs<br />What do you call it when costs exceed revenue?<br /...
Step 3: Found Your Company<br />
Step 3: Found Your Company<br />Choose a business structure<br />Proprietorship     Partnership    Corporation (S,C,Non-Pr...
Step 4: Build Your Profit Engine<br />
Step 4: Build Your Profit Engine<br />Realize your dream!<br />Buckle down and get to work.      Build value!<br />Leverag...
Step 5: Tell the World About It<br />
Step 5: Tell the World About It<br />What percentage of your budget should be spent on marketing?                         ...
Marketing Impression Example #1<br />
Marketing Impression Example #2<br />Are you a technology start-up?<br />BizSpark is an innovative new program that unites...
Step 6: Make $$$ <br />
Step 6: Make $$$ <br />Favor regular, recurring transactions<br />Companies live and die by monthly cash flow<br />Keep go...
Resources<br />The Art of the Start – Guy Kawasaki<br />How to Start A Business In Missouri – Entrepreneur Press<br />Stre...
Thank You<br />Clint Edmonson<br />Cofounder - Zootography.com<br />Email:    clint@zootography.com<br />Web:      http://...
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Start Me Up - 6 Steps to Launching Your Own Startup Company

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Have a great idea for a business but don’t know how to get it off the ground? Join us in this session for a lively discussion on how to launch a new internet based startup business from the ground up.

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  • Start Me Up - 6 Steps to Launching Your Own Startup Company

    1. 1. START ME UP<br />6 Steps to Launching Your Own Startup Company<br />Clint Edmonson, Co-founder of Zootography.com<br />
    2. 2. Disclaimer!<br />IANAL<br />I am not a lawyer!<br />CALOTMAAYOR<br />Consult a lawyer or take my advice at your own<br />risk!<br />
    3. 3. Step 1:Have a Great Idea<br />
    4. 4. Solve a pain<br />Change the world<br />Make meaning<br />Compelling<br />Realistic<br />Profitable<br />Step 1:Have a Great Idea<br />
    5. 5. Step 2: Have A Plan<br />
    6. 6. Step 2: Have A Plan<br />Market Analysis<br />Customer Profile - Market Size & Growth Potential - Major Competitors & Participants<br />Product Offering<br />Pricing - Differentiators & Positioning<br />Marketing Plan<br />Message - Marketing Plan<br />Financial Projection<br />5 Year Earnings Prediction<br />Exit Strategy?<br />
    7. 7. A market without competition aint!<br />
    8. 8. The Fundamental Business Equation<br />Profit = Revenue - Costs<br />What do you call it when costs exceed revenue?<br />A hobby!<br />
    9. 9. Step 3: Found Your Company<br />
    10. 10. Step 3: Found Your Company<br />Choose a business structure<br />Proprietorship Partnership Corporation (S,C,Non-Profit, etc,) LLC …<br />Get an Employer Identification Number (EIN)<br />For tax returns, even if you won’t hire employees<br />Get a bank account<br />Seed with initial funding for up front costs<br />Register your trademark<br />Use TM right away for some protection, get it formally registered for more protection<br />
    11. 11. Step 4: Build Your Profit Engine<br />
    12. 12. Step 4: Build Your Profit Engine<br />Realize your dream!<br />Buckle down and get to work. Build value!<br />Leverage your allies<br />Angel Investors Venture Capitalists Gov’t Assistance Programs Vendor Incentives <br />
    13. 13. Step 5: Tell the World About It<br />
    14. 14. Step 5: Tell the World About It<br />What percentage of your budget should be spent on marketing? 30% 50% 70%<br />How many impressions turn into leads for a typical marketing campaign? 3% 10% 18%<br />Understand the three marketing power tools<br /> Impressions Leads Mavens<br />
    15. 15. Marketing Impression Example #1<br />
    16. 16. Marketing Impression Example #2<br />Are you a technology start-up?<br />BizSpark is an innovative new program that unites Startups with entrepreneurial and technology resources in a global community with a common goal of supporting and accelerating the success of a new generation of high-potential Startups. <br />http://www.microsoft.com/bizspark<br />
    17. 17. Step 6: Make $$$ <br />
    18. 18. Step 6: Make $$$ <br />Favor regular, recurring transactions<br />Companies live and die by monthly cash flow<br />Keep good books and pay your taxes<br />Estimated quarterly taxes Others – Federal, State, City, Franchise, Sales, Use<br />Find a good lawyer…<br />They say every company gets sued at some point<br />and a better accountant<br />Provide consultation on financial best practices and tax laws<br />
    19. 19. Resources<br />The Art of the Start – Guy Kawasaki<br />How to Start A Business In Missouri – Entrepreneur Press<br />Streetwise Business Tips – Bob Adams<br />The Tipping Point – Malcolm Gladwell<br />
    20. 20. Thank You<br />Clint Edmonson<br />Cofounder - Zootography.com<br />Email: clint@zootography.com<br />Web: http://www.zootography.com<br />Twitter: @clinted<br />
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