Start Me Up - 6 Steps to Launching Your Own Startup Company

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Have a great idea for a business but don’t know how to get it off the ground? Join us in this session for a lively discussion on how to launch a new internet based startup business from the ground up.

Have a great idea for a business but don’t know how to get it off the ground? Join us in this session for a lively discussion on how to launch a new internet based startup business from the ground up.

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Transcript

  • 1. START ME UP
    6 Steps to Launching Your Own Startup Company
    Clint Edmonson, Co-founder of Zootography.com
  • 2. Disclaimer!
    IANAL
    I am not a lawyer!
    CALOTMAAYOR
    Consult a lawyer or take my advice at your own
    risk!
  • 3. Step 1:Have a Great Idea
  • 4. Solve a pain
    Change the world
    Make meaning
    Compelling
    Realistic
    Profitable
    Step 1:Have a Great Idea
  • 5. Step 2: Have A Plan
  • 6. Step 2: Have A Plan
    Market Analysis
    Customer Profile - Market Size & Growth Potential - Major Competitors & Participants
    Product Offering
    Pricing - Differentiators & Positioning
    Marketing Plan
    Message - Marketing Plan
    Financial Projection
    5 Year Earnings Prediction
    Exit Strategy?
  • 7. A market without competition aint!
  • 8. The Fundamental Business Equation
    Profit = Revenue - Costs
    What do you call it when costs exceed revenue?
    A hobby!
  • 9. Step 3: Found Your Company
  • 10. Step 3: Found Your Company
    Choose a business structure
    Proprietorship Partnership Corporation (S,C,Non-Profit, etc,) LLC …
    Get an Employer Identification Number (EIN)
    For tax returns, even if you won’t hire employees
    Get a bank account
    Seed with initial funding for up front costs
    Register your trademark
    Use TM right away for some protection, get it formally registered for more protection
  • 11. Step 4: Build Your Profit Engine
  • 12. Step 4: Build Your Profit Engine
    Realize your dream!
    Buckle down and get to work. Build value!
    Leverage your allies
    Angel Investors Venture Capitalists Gov’t Assistance Programs Vendor Incentives
  • 13. Step 5: Tell the World About It
  • 14. Step 5: Tell the World About It
    What percentage of your budget should be spent on marketing? 30% 50% 70%
    How many impressions turn into leads for a typical marketing campaign? 3% 10% 18%
    Understand the three marketing power tools
    Impressions Leads Mavens
  • 15. Marketing Impression Example #1
  • 16. Marketing Impression Example #2
    Are you a technology start-up?
    BizSpark is an innovative new program that unites Startups with entrepreneurial and technology resources in a global community with a common goal of supporting and accelerating the success of a new generation of high-potential Startups.
    http://www.microsoft.com/bizspark
  • 17. Step 6: Make $$$
  • 18. Step 6: Make $$$
    Favor regular, recurring transactions
    Companies live and die by monthly cash flow
    Keep good books and pay your taxes
    Estimated quarterly taxes Others – Federal, State, City, Franchise, Sales, Use
    Find a good lawyer…
    They say every company gets sued at some point
    and a better accountant
    Provide consultation on financial best practices and tax laws
  • 19. Resources
    The Art of the Start – Guy Kawasaki
    How to Start A Business In Missouri – Entrepreneur Press
    Streetwise Business Tips – Bob Adams
    The Tipping Point – Malcolm Gladwell
  • 20. Thank You
    Clint Edmonson
    Cofounder - Zootography.com
    Email: clint@zootography.com
    Web: http://www.zootography.com
    Twitter: @clinted