0
Internet Marketing and your Practice  Presented by
Why should you care about Internet Marketing? <ul><ul><li>New Patient Acquisition </li></ul></ul><ul><ul><li>Increased pat...
Websites SEO/SEM Blogging Social Media Location Based Services  
Websites  
How can a website help your Practice?     <ul><ul><ul><li>Internet visibility to potential new patients </li></ul></ul></u...
A Typical Dental Website
SEO vs. SEM <ul><li>Search Engine Optimization (SEO) vs. Search Engine Marketing (SEM) </li></ul><ul><li>Case Study: A pot...
An Example
Search Engine Optimization <ul><li>Based on Google's estimation of how relevant you are to the keywords </li></ul><ul><li>...
SEO Keywords <ul><li>Google Keywords Tool (free): </li></ul><ul><li>https://adwords.google.com/select/KeywordToolExternal ...
Search Engine Marketing <ul><li>This is paid search traffic </li></ul><ul><li>Use Google Adwords (http://adwords.google.co...
Metrics and Analytics <ul><li>Metrics are Key </li></ul><ul><li>You need to know </li></ul><ul><ul><li>How many people vis...
Google Analytics <ul><li>Free, Powerful </li></ul>
Domain Purchase and Hosting <ul><li>  </li></ul><ul><ul><li>Look for a URL related to the keywords you're targeting </li><...
Clinicbook  
Upcoming SlideShare
Loading in...5
×

Internet Marketing and Your Dental Practice

324

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
324
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Internet Marketing and Your Dental Practice"

  1. 1. Internet Marketing and your Practice  Presented by
  2. 2. Why should you care about Internet Marketing? <ul><ul><li>New Patient Acquisition </li></ul></ul><ul><ul><li>Increased patient retention and patient engagement </li></ul></ul>
  3. 3. Websites SEO/SEM Blogging Social Media Location Based Services  
  4. 4. Websites  
  5. 5. How can a website help your Practice?     <ul><ul><ul><li>Internet visibility to potential new patients </li></ul></ul></ul><ul><ul><ul><li>Reduced call volume from existing patients </li></ul></ul></ul><ul><ul><ul><li>Overall appearance of professionalism </li></ul></ul></ul>
  6. 6. A Typical Dental Website
  7. 7. SEO vs. SEM <ul><li>Search Engine Optimization (SEO) vs. Search Engine Marketing (SEM) </li></ul><ul><li>Case Study: A potential patient is looking for a new dentist and turns to google. They search for “Vancouver Dentists” </li></ul><ul><li>There are two types of results on these searches: </li></ul><ul><ul><li>Paid (achieved through SEM) </li></ul></ul><ul><ul><li>Unpaid (achieved through SEO) </li></ul></ul>
  8. 8. An Example
  9. 9. Search Engine Optimization <ul><li>Based on Google's estimation of how relevant you are to the keywords </li></ul><ul><li>How do they determine this? </li></ul><ul><ul><li>Content on your site </li></ul></ul><ul><ul><li>Correctly configured page titles, meta descriptions, URLs </li></ul></ul><ul><ul><li>“ References” (inbound links) from other valuable sites (articles, blogs etc) </li></ul></ul>
  10. 10. SEO Keywords <ul><li>Google Keywords Tool (free): </li></ul><ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>See how many people search for a specific keyword or phrase </li></ul><ul><li>See suggestions on similar keywords </li></ul><ul><li>Check competition levels for those keywords </li></ul>
  11. 11. Search Engine Marketing <ul><li>This is paid search traffic </li></ul><ul><li>Use Google Adwords (http://adwords.google.com) </li></ul><ul><ul><li>Pay Per Click </li></ul></ul><ul><ul><li>Bid “Per Click” to get impressions </li></ul></ul><ul><ul><li>Daily maximum budget </li></ul></ul><ul><ul><li>Requires a decent website to get a good ROI </li></ul></ul><ul><ul><li>Measure carefully with analytics </li></ul></ul>
  12. 12. Metrics and Analytics <ul><li>Metrics are Key </li></ul><ul><li>You need to know </li></ul><ul><ul><li>How many people visited your site </li></ul></ul><ul><ul><li>How many pages they viewed </li></ul></ul><ul><ul><li>How they arrived at your site (Organic, SEM, Social Media, Referrals, Direct Visits) </li></ul></ul><ul><ul><li>How long they stayed on your site </li></ul></ul><ul><ul><li>Where they are geographically </li></ul></ul><ul><ul><li>Try and track conversion to new patients </li></ul></ul><ul><ul><li>Landing and exit pages </li></ul></ul>
  13. 13. Google Analytics <ul><li>Free, Powerful </li></ul>
  14. 14. Domain Purchase and Hosting <ul><li>  </li></ul><ul><ul><li>Look for a URL related to the keywords you're targeting </li></ul></ul><ul><ul><li>There are ongoing costs for a website. Hosting and Maintenance </li></ul></ul>
  15. 15. Clinicbook  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×