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Introduction to Inbound Marketing Avi Hein Director of Digital Media The Cline Group Twitter: @theclinegroup
Value of Inbound Marketing Inbound marketing pulls buyers into your business
What is Outbound Marketing? Outbound Marketing (or traditional marketing) is the strategy of pushing your message onto your audience using techniques like telemarketing (cold calling), trade shows, direct mail, email blasts, print ads and TV/radio ads.
Problem: Outbound Marketing Isn’t Working Outbound marketing strategies are becoming less effective in today’s world. We now have devices to block out the messages being pushed onto us. 800-555-1234 Annoying Salesperson
Solution: Inbound Marketing + + Inbound Marketing (or modern marketing) is marketing using techniques focused on getting found by prospects Content SEO Social Media
More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI Inbound marketing-focused companies have a 60% lower cost-per-lead than outbound marketing-focused companies.
Success Drives Investment in Inbound Source: Survey of hundreds of businesses from HubSpot.com/ROI Why Businesses Are Changing Marketing Budgets
Google is Judge, Jury & Executioner HubSpot.com/cartoons
SEO = Context + Authority Ranking Algorithm: f(n): Context + Authority The two key elements in determining whether your content will rank well in Google are context and authority . Context= on page; Authority = off page
Promote Content via Social Media Remarkable Content
Make Sharing Easy Include “share buttons” on your blog posts and other content.
Social Media Promotion Generates Leads & Sales Source: survey of hundreds of businesses: HubSpot.com/ROI Companies that actively use a social media channel are acquiring customers from that channel.