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Citron Olive  Farms

Citron Olive Farms






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    Citron Olive  Farms Citron Olive Farms Presentation Transcript

    • CITRON OLIVE FARMSMaui, Hawaii
      • Island Prism* Roger B. Stephens * 2010
      Copyright © 2010. Clifton M. Hasegawa & Associates, LLC and Citron Olive Farms. All Rights Reserved.
    • CITRON OLIVE FARMS Welcomes You E Komo Mai
      To operate an efficient, environmentally responsible and sustainable organic agriculture enterprise centered in our community and with respect for our diverse cultural heritages
    • CITRON OLIVE FARMSPosition Statement
      We believe that preserving the land, our `Aina, is vitally important not only for us today, but for tomorrow’s generations
      Olive groves with of over 221,000 olive trees, organic fruit orchard and vineyard, permaculture garden with vegetables, herbs and fragrant plants, pond with stream and natural aquaponic system
      • Visitors Center, Education and Cultural Center including an Elegant fine dining restaurant overlooking our olive groves and fruit orchards with Magnificent 180° Panoramic Views of Maui and the Pacific Ocean as well as views of
      Haleakala and the West Maui Mountains from Makena to Maalaea
      • Olive Harvest and Produce Processing, Packaging and Shipping Facility, fully climate controlled with a visitors walking tour area separated by glass panels.
    • CITRON OLIVE FARMS Our Competitive Advantage
      • Experienced, dedicated management team.
      • Efficient and lean operating infrastructure.
      • Operational Approach ---
      “The only barrier is self-created”
      • Our knowledge-based approach overcomes issues and events that are barriers for others.
    • CITRON OLIVE FARMSRevenue Generation
      • Marketing our Superior Quality Extra Virgin Olive Oil and associated products as well as Superior Quality Organic Citrus and Specialty Produce and Products in-house as well as through other retail and on-line outlets
      • Visitor Center with indoor and outdoor Dining Facilities as well as Gift Shop with branded merchandise, Educational Center
      • Quarterly Agricultural Harvest Festivals and Community Events
      • Farm Tours of Olive Grove, specialty gardens describing organic and sustainable aspects or agriculture and processing
      We are committed to growing and delivering the freshest, healthiest, Organically-farmed, locally grown, “Made on Maui” produce and products possible, including
      • Koronekei Olives and 100% Organic Extra Virgin Olive Oils
      • Citrus and Specialty Fruits
      • Chiles
      • Herbs and other Fragrant and Specialty Botanicals
      Our Lotus Garden
    • Maydeen K. Pokipala-Haidar
      Vice President – Manager, Citron Olive Farms
      38 years combined in Escrow, Building and the Real Estate industry.
      • Project Manager/Coordinator - Aloha Package Homes, Wailuku, HI
      • Assistant Escrow Officer - Chicago Title Insurance Co., Prescott, AZ
      • Asset Manager - Fidelity National Financial (Fortune 500 Company),
      Santa Barbara, CA
      • Real Estate Coordinator/Assistant - Coldwell Banker, Santa Barbara, CA
      • Escrow Officer – Ticor Title & Stewart Title, Portland, OR
      • Office Manager - J & M Venture, General Contractors, Honolulu, HI
      • Project Coordinator – Title Guaranty, Honolulu, HI
    • Melissa Mokihana Bailey
      Project Coordinator, Culture & Business Advisor
      Hawaii, National and International
      Manager –Visitor Center and Fine Dining Restaurant
      • Manager, Café O‟Lei, Wailuku, HI
      • Project Coordinator, Aloha Package Homes, Wailuku, HI
      • Hawaii General Manager, Starbucks, the Maui Marketplace, Kahului, HI
      • Hawaii Store Retail Manager, Local Motion, Lahaina, HI
      • Hawaii Manager, Estee Lauder Sales and Promotions, Liberty House,
      Lahaina and Waikiki, HI
    • David Sands: AIA, Chief Architect.
      Co-founder, and LEED accredited professional.
      Architect and builder of the green buildings and facilities for Citron Olive Farms
      utilizing the most renewable resource on the planet – Bamboo.
      Bamboo Living is a leader in the development of sustainable eco-living and is
      committed to reducing waste by recycling.
    • Warren Watanabe
      Warren Watanabe Farm, Kula, Maui, Hawaii
      Executive Director, Maui County Farm Bureau
    • Jonathan Keyser and Ethan Romanchak
      Native Nursery
      Our olive stock comes from select California nurseries.
      The Hawaii Department of Agriculture standards requires that
      our olive stock be shipped without any traces of soil.
      Native Nursery is our entry point for our olive stock.
      Jonathan and Ethan will acclimate our olive trees and grow them to field size.
      Their years of experience will insure the viability and vitality of our olive trees.
    • Nancy Snow, Nursery Manager
      Kula Hardware and Nursery
      Nancy is a Malama i ka 'Aina landscape professional whose practices protect
      Maui County from invasive plants and animals
      Nancy is in charge of choosing and ordering plants throughout the State
      Our specialty orchard and seeds come from Kula Nursery
    • Clark S. Hashimoto
      Managing Partner, Hashimoto Persimmon Farm
      Clark received his Bachelors Degree in Agricultural Business Management from Cal Poly, San Luis Obispo
      Clark began his career with the Hawaiian Sugar Planters Association
      28 years with the University of Hawaii at Manoa, College of Tropical Agriculture and Human Resources
      as Extension Agent and as Maui County Administrator
      Clark is currently The Maui County Agriculture Specialist.
      Clark returns to his love, farming , at the end of June 2010.
      Clark serves on the Hawaii Department of Agriculture Executive Board, term expiring June 30, 2013
    • Harold Keyser, PhD
      Maui County Administrator
      University of Hawai`i at Mānoa
      College of Tropical Agriculture and Human Resources
      Cooperative Extension Service
      The University of Hawai‘i’s College of Tropical Agriculture and Human Resources serves the citizens of Maui County by providing science-based research, education and public service to help them solve problems in agriculture, natural resources, food and nutrition, food safety and community development. These services are provided through our faculty and staff of Cooperative Extension located on Maui, Molokai' and the Kula Agricultural Research Center.
      Kahului Extension Office
      3110 Ka`ahumanu Avenue, Building 214
      Kahului, Maui, Hawai`i 96732
    • Paul Vossen
      Paul has been a member of the academic faculty of the University of California since 1980.
      Paul is internationally acknowledged as an expert in olive varieties, olive oil production and processing, and the sensory analysis of olive oils.
      Paul is the Panel Leader of the University of California Cooperative Extension Olive Oil Research Taste Panel.
      Profile: http://ucanr.org/seek/anrdirectoryinfo.cfm?index=2365
    • CITRON OLIVE FARMSOrchard DesignPaul Vossen
      40% Arbequina - 20% Arbosana - 40% Koroneiki
      Other Varieties 
      Coratina, Leccino, Picual, and Ascolana 
    • CITRON OLIVE FARMSVarietal Comparisons
      • Arbequina–Aromatic, nutty, buttery, fruity, sweet, artichoke, ripe apple, almond
      • Arbosana–fruity, grassy, pungent
      • Koroneiki–Aromatic, bitter, pungent, herbaceous, green tea, fruity, ripe banana, slight peppery finish
      Bev Gannon
      Chef/Owner, Hali`imaile General Store, Joe’s, and Celebrations Catering, Executive Chef for Hawaiian Airlines
    • CITRON OLIVE FARMSSignature Produce - Citrus
      Buddha's Hand Citron * Persian Lime * Kaffir Lime
      Meyer Lemon * Oro Blanco Grapefruit * Satsuma Tangerine
      Fremont Tangerine * Calamondin Lime * Star Ruby Grapefruit
    • CITRON OLIVE FARMSSignature Produce – Specialty Fruit
      StarApple Cherimoya
      Kadota Fig Surinam Cherry
    • CITRON OLIVE FARMSSignature Produce - Chiles
      Bhut Jolokia Pimiento Sweet Hatch Chiles
      Hungarian Sweet Anaheim Sweet Banana
      Markets for Our Extra Virgin Olive Oil
    • CITRON OLIVE FARMSRestaurants for Our Extra Virgin Olive Oil
    • CITRON OLIVE FARMSDistributor
      Y. Hata & Co, Limited
      Honolulu, Hawaii
      Hawaii's premiere broadline foodservice distributor since 1903
    • CITRON OLIVE FARMS Food Safety
      Along with superior quality, safety of food throughout the growing, harvesting and packaging process is of paramount importance
      Food Safety and organic certifications from:
      • Quality Assurance International (QAI)
      • Hawaii Organic Farmers Association (HOFA)
      Kosher Certification
      • The Orthodox Union (OU)
    • CITRON OLIVE FARMSOrganic Certification
      Quality Assurance International (QAI) provides independent, third
      Party certification of organic food systems for domestic and
      international organic food trade. The QAI 100% Organic
      Certification Program certifies every step of the organic chain from
      the land on which the product is grown, to the Producers growing
      the product, to the post-harvest facilities preparing the product, to
      the processing and handling facilities transforming the product.
    • CITRON OLIVE FARMSOrganic Certification
      Hawaii Organic Farmers Association (HOFA) is accredited by the
      US Department of Agriculture, National Organic Program to certify
      organic Crop cultivation and processing / Food Handling
      operations / Food Safety Training and Compliance. HOFA is the
      only accredited organic certification agency based in Hawai`i.
    • CITRON OLIVE FARMSKosher Certification
      The Orthodox Union (OU) is the highest kosher certification. The Orthodox Union certification provides assurance of cleanliness of product handling and processing
      • Our fruits and vegetables are thoroughly washed and inspected
      • Our water quality is of the highest standard – it is softened, conditioned and filtered through an ultra violet water treatment system that insures 99.9% purity
      • Water used for washing our produce, equipment and facilities is used only once before being recycled to irrigate crops
      • Olive processing equipment is used only for the production of Olive Oil.
    • CITRON OLIVE FARMSWater System
      To provide additional assurance of compliance with certification
      from the Orthodox Union, Citron Olive Farms is installing
      Mountain Slope Water’s water softening and conditioning system
      and their Big Blue ultra violet unit to remove chlorine, pesticides,
      insecticides, distinctive tastes/odors and 99.9% of any bacteria.   
    • Hiromasa
      Hiromasa is the water source for Citron Olive Farms
      Well Driller
      Michael Robertson
      Wailani Drilling, Inc.
      Maui, Hawaii
    • CITRON OLIVE FARMSSustainability Statement
      We believe that our land is a
      renewable resource only if managed in a sustainable manner.
      Our farm practices sustainability and employs green technology in every aspect of farming from large-scale practices to aquaponics as well as in our infrastructure as seen in our building design and construction and energy generation and utilization, thereby providing an operational model showing others how to live sustainably.
      Our Aquaponic system is our sustainable, on-site, organic food solution to provide fish and vegetables for our
      Farm table and Restaurant
      23,000+ pounds of fish
      60,000+ pounds of vegetables (Lettuce, Sugar Peas (Sugar and snow), Spinach, Green Onion, Chives, Tomatoes, Basil (Sweet Green, Purple, Curly Leaf and Thai), Sage, Lemongrass, Chard, Parsley (Italian Flat Leaf, Curly
      Leaf and Cilantro), Cucumber, Beets, Watercress, Chives, Butter Beans , Melons and Mizuna
    • CITRON OLIVE FARMSFacilities Design
      “The key to being eco-friendly is for everyone to live more as a
      whole, to inflict minimal or no harm on the environment. As we
      become more conscious as a society, we realize it’s time to restore
      damaged ecosystems, forests, soils, waters and the air. Earth
      restoration is the first step towards creating a healthier planet.”
      • Bamboo Living is a leader amongst eco-friendly companies.
      • Bamboo Living our architect and builder of Citron Olive Farms and Citron Village green facilities and homes utilizes the most renewable resource on the planet, bamboo.
      • Bamboo Living is committed to reduce construction waste, always recycles and actively supports the development of sustainable eco-living. 
    • CITRON OLIVE FARMSEnergy System
      • The solar technology provided by SOPOGY is made and tested here in Hawaii www.sopogy.com Solar thermal, a/c, and energy production
      • The solar collectors are capable of storing solar energy that can be used after the sun goes down
      • The solar collectors also are equipped with tracking systems created by Sopogy engineers to maximize productivity and efficiency
      • The software tied to the solar collectors account for factors such as cloudy skies, high wind speeds and rain
    • CITRON OLIVE FARMSOur Social Responsibility
      To establish and maintain an interactive relationship and open door policy with Members of the Community including those Groups and Organizations, Schools and Businesses committed to sustainable agriculture as well as to our valued Clients and Customers
    • CITRON OLIVE FARMSCommunity Outreach
      Citron Olive Farm is a registered WWOOF host farm
      WWOOF (www.wwoof.org)
      “WorldWide Opportunities on Organic Farms”
      - A worldwide network started in the United Kingdom in 1971
      - An international movement dedicated to helping people learn
      and share a more sustainable and organic lifestyle
    • CITRON OLIVE FARMSCommunity Outreach
      Citron Olive Farms is partnered with the
      Hawaii State Department of Labor and Industrial Relations,
      Workforce Development Council
      to provide jobs for
      • Youth (summer and year round)
      • Adult
      • Displaced workers
    • CITRON OLIVE FARMSCulture & Community
      Our Farms will provide a place not only for
      learning sustainable organic agriculture but to
      synthesize, preserve, practice and celebrate the
      knowledge and experience from all cultures as
      represented by our diverse and multicultural
      Hawaiian heritage
    • Events
      Hawaiian Music Festival
      A day of music, hula, story-telling, demonstrations to share our Hawaiian culture and heritage
      Keali`i Reichel Mike Keale Na Leo Pilimehana
    • Events
      Pow Wow
      A meeting of all cultures to celebrate our Native American Heritage
      Native American Dance Group from Manitoulin Island, Ontario, Canada
    • Events
      Green Chile Festival
      Dedicated to our Sister City - Hatch, New Mexico
      A State-wide chile cook-off, chile roasting, chile pod competition, and ukulele song fest competition.
      Art & Craft Show, E.K Fernandez Carnival, Foods and Craft Vendors
    • Events
      The Hawaii Invitational BBQ Masters Championship
      BBQ Teams and Restaurants from around the Country
      Competing to Win
      Over $55,000 in cash and prizes  
      Grand Champion --- 2nd Place, 3rd Place *** Reserve Champion
      Beef Brisket --- 1st, 2nd, 3rd ** Chicken --- 1st, 2nd, 3rd ** Pork Rib --- 1st, 2nd, 3rd
      Pork Shoulder, Butt or Picnic --- 1st, 2nd, 3rd *** Whole Hog --- 1st, 2nd, 3rd
      Seafood --- 1st, 2nd, 3rd *** Veggie --- 1st, 2nd, 3rd
      Great entertainment, delicious barbeque, cooking contests, fun for the family
      The Hawaii Invitational BBQ Masters Championship
      Benefits The Maui Non-Profit Organizations
    • Events
      Orchid Show
      Orchidaceae are cosmopolitan, occurring in
      almost every habitat apart from deserts and glaciers.
      A World Invitational Event.
    • Events
      Olive Festival
      Tours of Citron Olive Farms & Organic Farm Market
      Representatives from Maui County Farm Bureau, University of Hawai`i at Manoa, College of Tropical Agriculture and Human Resources (CTAHR), Sustainability businesses, groups and organizations.
      A day for residents and visitors
      Dedicated to Our Maui Farmers
    • Citron Olive Farms TourS
      On the gentle rolling slopes of Haleakala is Citron Olive Farms. Enjoy the beauty and splendor of Hawai`i´s first and only olive farm - a unique Upcountry Maui backroads adventure in agritourism. Widely known as a sustainable organic agricultural community, Citron Olive Farms offers an unequaled educational and cultural experience for viewing the processing of olives into olive oil as well as an organic citrus and fruit orchard, chile and herb gardens, a grape vineyard and winery and cultural displays from all over the world.
      Citron Olive Farm Tours
      In Conjunction With Akina Aloha Tours and Roberts Hawaii Tours
      Our Friends
      Our Friends
      Copy Services
      Wailuku, Maui
      Wailuku, Maui
      Hawaiian Video Memories
      Kahului, Maui
      Maui Embroidery
      Out of the Blue
      Kihei, Maui
    • CITRON OLIVE FARMSMaui, Hawaii
    • CITRON OLIVE FARMSOlive Orchards
      Olive Grove at Earthsong Lodge, New Zealand
      100% Certified Organic, First Cold Extraction,
      Extra Virgin Olive Oil
      Made on Maui
      From Olives grown on Maui, Hawaii
      Our Administrative Offices are open
      Monday through Friday – 8:30 am to 5:30 pm (Hawaiian Standard Time)
      Closed Saturday and Sunday
      Online support is available 24/7
      Contact us via email: Info@CitronOliveFarms.com
      Visit us on the Web – www.CitronOliveFarms.com