CITRON OLIVE FARMSOur Mission To operate an efficient, environmentally responsible and sustainable organic agriculture enterprise centered in our community and with respect for our diverse cultural heritages
CITRON OLIVE FARMSPosition Statement We believe that preserving the land, our `Aina, is vitally important not only for us today, but for tomorrow’s generations
CITRON OLIVE FARMSMaster Plan Agriculture Olive groves with of over 221,000 olive trees, organic fruit orchard and vineyard, permaculture garden with vegetables, herbs and fragrant plants, pond with stream and natural aquaponic system Facilities
Visitors Center, Education and Cultural Center including an Elegant fine dining restaurant overlooking our olive groves and fruit orchards with Magnificent 180° Panoramic Views of Maui and the Pacific Ocean as well as views of
Haleakala and the West Maui Mountains from Makena to Maalaea
Olive Harvest and Produce Processing, Packaging and Shipping Facility, fully climate controlled with a visitors walking tour area separated by glass panels.
CITRON OLIVE FARMS Our Competitive Advantage
Experienced, dedicated management team.
Efficient and lean operating infrastructure.
Operational Approach ---
“The only barrier is self-created”
Our knowledge-based approach overcomes issues and events that are barriers for others.
CITRON OLIVE FARMSRevenue Generation
Marketing our Superior Quality Extra Virgin Olive Oil and associated products as well as Superior Quality Organic Citrus and Specialty Produce and Products in-house as well as through other retail and on-line outlets
Visitor Center with indoor and outdoor Dining Facilities as well as Gift Shop with branded merchandise, Educational Center
Quarterly Agricultural Harvest Festivals and Community Events
Farm Tours of Olive Grove, specialty gardens describing organic and sustainable aspects or agriculture and processing
CITRON OLIVE FARMSQuality We are committed to growing and delivering the freshest, healthiest, Organically-farmed, locally grown, “Made on Maui” produce and products possible, including
Koronekei Olives and 100% Organic Extra Virgin Olive Oils
Citrus and Specialty Fruits
Herbs and other Fragrant and Specialty Botanicals
CITRON OLIVE FARMS Our Lotus Garden
Maydeen K. Pokipala-Haidar Vice President – Manager, Citron Olive Farms 38 years combined in Escrow, Building and the Real Estate industry.
Project Manager/Coordinator - Aloha Package Homes, Wailuku, HI
Assistant Escrow Officer - Chicago Title Insurance Co., Prescott, AZ
Asset Manager - Fidelity National Financial (Fortune 500 Company),
Santa Barbara, CA
Real Estate Coordinator/Assistant - Coldwell Banker, Santa Barbara, CA
Escrow Officer – Ticor Title & Stewart Title, Portland, OR
Office Manager - J & M Venture, General Contractors, Honolulu, HI
Project Coordinator – Title Guaranty, Honolulu, HI
Melissa Mokihana Bailey Project Coordinator, Culture & Business Advisor Hawaii, National and International Manager –Visitor Center and Fine Dining Restaurant
Manager, Café O‟Lei, Wailuku, HI
Project Coordinator, Aloha Package Homes, Wailuku, HI
Hawaii General Manager, Starbucks, the Maui Marketplace, Kahului, HI
Hawaii Store Retail Manager, Local Motion, Lahaina, HI
Hawaii Manager, Estee Lauder Sales and Promotions, Liberty House,
Lahaina and Waikiki, HI
David Sands: AIA, Chief Architect. Co-founder, and LEED accredited professional. Architect and builder of the green buildings and facilities for Citron Olive Farms utilizing the most renewable resource on the planet – Bamboo. Bamboo Living is a leader in the development of sustainable eco-living and is committed to reducing waste by recycling. www.bambooliving.com
Warren Watanabe Warren Watanabe Farm, Kula, Maui, Hawaii Executive Director, Maui County Farm Bureau www.mauicountyfarmbureau.org
Jonathan Keyser and Ethan Romanchak Native Nursery www.mauinativenursery.com Our olive stock comes from select California nurseries. The Hawaii Department of Agriculture standards requires that our olive stock be shipped without any traces of soil. Native Nursery is our entry point for our olive stock. Jonathan and Ethan will acclimate our olive trees and grow them to field size. Their years of experience will insure the viability and vitality of our olive trees.
Nancy Snow, Nursery Manager Kula Hardware and Nursery Nancy is a Malama i ka 'Aina landscape professional whose practices protect Maui County from invasive plants and animals Nancy is in charge of choosing and ordering plants throughout the State Our specialty orchard and seeds come from Kula Nursery
Clark S. Hashimoto Managing Partner, Hashimoto Persimmon Farm www.hashimotopersimmons.com Clark received his Bachelors Degree in Agricultural Business Management from Cal Poly, San Luis Obispo
Clark began his career with the Hawaiian Sugar Planters Association 28 years with the University of Hawaii at Manoa, College of Tropical Agriculture and Human Resources as Extension Agent and as Maui County Administrator
Clark is currently The Maui County Agriculture Specialist. Clark returns to his love, farming , at the end of June 2010.
Clark serves on the Hawaii Department of Agriculture Executive Board, term expiring June 30, 2013
Harold Keyser, PhD Maui County Administrator University of Hawai`i at Mānoa College of Tropical Agriculture and Human Resources Cooperative Extension Service The University of Hawai‘i’s College of Tropical Agriculture and Human Resources serves the citizens of Maui County by providing science-based research, education and public service to help them solve problems in agriculture, natural resources, food and nutrition, food safety and community development. These services are provided through our faculty and staff of Cooperative Extension located on Maui, Molokai' and the Kula Agricultural Research Center. Kahului Extension Office 3110 Ka`ahumanu Avenue, Building 214 Kahului, Maui, Hawai`i 96732
Paul Vossen Paul has been a member of the academic faculty of the University of California since 1980. Paul is internationally acknowledged as an expert in olive varieties, olive oil production and processing, and the sensory analysis of olive oils. Paul is the Panel Leader of the University of California Cooperative Extension Olive Oil Research Taste Panel. Profile: http://ucanr.org/seek/anrdirectoryinfo.cfm?index=2365
CITRON OLIVE FARMSOrchard DesignPaul Vossen 40% Arbequina - 20% Arbosana - 40% Koroneiki Other Varieties Coratina, Leccino, Picual, and Ascolana
CITRON OLIVE FARMS Markets for Our Extra Virgin Olive Oil
CITRON OLIVE FARMSRestaurants for Our Extra Virgin Olive Oil
CITRON OLIVE FARMSDistributor Y. Hata & Co, Limited Honolulu, Hawaii Hawaii's premiere broadline foodservice distributor since 1903 www.yhata.com
CITRON OLIVE FARMS Food Safety Along with superior quality, safety of food throughout the growing, harvesting and packaging process is of paramount importance Food Safety and organic certifications from:
Quality Assurance International (QAI)
Hawaii Organic Farmers Association (HOFA)
The Orthodox Union (OU)
CITRON OLIVE FARMSOrganic Certification Quality Assurance International (QAI) provides independent, third Party certification of organic food systems for domestic and international organic food trade. The QAI 100% Organic Certification Program certifies every step of the organic chain from the land on which the product is grown, to the Producers growing the product, to the post-harvest facilities preparing the product, to the processing and handling facilities transforming the product. www.qai-inc.com
CITRON OLIVE FARMSOrganic Certification Hawaii Organic Farmers Association (HOFA) is accredited by the US Department of Agriculture, National Organic Program to certify organic Crop cultivation and processing / Food Handling operations / Food Safety Training and Compliance. HOFA is the only accredited organic certification agency based in Hawai`i. www.hawaiiorganic.org
CITRON OLIVE FARMSKosher Certification The Orthodox Union (OU) is the highest kosher certification. The Orthodox Union certification provides assurance of cleanliness of product handling and processing
Our fruits and vegetables are thoroughly washed and inspected
Our water quality is of the highest standard – it is softened, conditioned and filtered through an ultra violet water treatment system that insures 99.9% purity
Water used for washing our produce, equipment and facilities is used only once before being recycled to irrigate crops
Olive processing equipment is used only for the production of Olive Oil.
CITRON OLIVE FARMSWater System To provide additional assurance of compliance with certification from the Orthodox Union, Citron Olive Farms is installing Mountain Slope Water’s water softening and conditioning system and their Big Blue ultra violet unit to remove chlorine, pesticides, insecticides, distinctive tastes/odors and 99.9% of any bacteria. www.mountainslopewater.com
Hiromasa Hiromasa is the water source for Citron Olive Farms Well Driller Michael Robertson Wailani Drilling, Inc. Maui, Hawaii
CITRON OLIVE FARMSSustainability Statement We believe that our land is a renewable resource only if managed in a sustainable manner. Our farm practices sustainability and employs green technology in every aspect of farming from large-scale practices to aquaponics as well as in our infrastructure as seen in our building design and construction and energy generation and utilization, thereby providing an operational model showing others how to live sustainably.
Citron Olive FarmsAQUAPONICS – COMBINING AQUACULTURE AND HYDROPONICS Our Aquaponic system is our sustainable, on-site, organic food solution to provide fish and vegetables for our Farm table and Restaurant 23,000+ pounds of fish 60,000+ pounds of vegetables (Lettuce, Sugar Peas (Sugar and snow), Spinach, Green Onion, Chives, Tomatoes, Basil (Sweet Green, Purple, Curly Leaf and Thai), Sage, Lemongrass, Chard, Parsley (Italian Flat Leaf, Curly Leaf and Cilantro), Cucumber, Beets, Watercress, Chives, Butter Beans , Melons and Mizuna
CITRON OLIVE FARMSFacilities Design “The key to being eco-friendly is for everyone to live more as a whole, to inflict minimal or no harm on the environment. As we become more conscious as a society, we realize it’s time to restore damaged ecosystems, forests, soils, waters and the air. Earth restoration is the first step towards creating a healthier planet.”
Bamboo Living is a leader amongst eco-friendly companies.
Bamboo Living our architect and builder of Citron Olive Farms and Citron Village green facilities and homes utilizes the most renewable resource on the planet, bamboo.
Bamboo Living is committed to reduce construction waste, always recycles and actively supports the development of sustainable eco-living.
CITRON OLIVE FARMSEnergy System
The solar technology provided by SOPOGY is made and tested here in Hawaii www.sopogy.com Solar thermal, a/c, and energy production
The solar collectors are capable of storing solar energy that can be used after the sun goes down
The solar collectors also are equipped with tracking systems created by Sopogy engineers to maximize productivity and efficiency
The software tied to the solar collectors account for factors such as cloudy skies, high wind speeds and rain
CITRON OLIVE FARMSOur Social Responsibility To establish and maintain an interactive relationship and open door policy with Members of the Community including those Groups and Organizations, Schools and Businesses committed to sustainable agriculture as well as to our valued Clients and Customers
CITRON OLIVE FARMSCommunity Outreach Citron Olive Farm is a registered WWOOF host farm WWOOF (www.wwoof.org) “WorldWide Opportunities on Organic Farms” - A worldwide network started in the United Kingdom in 1971 - An international movement dedicated to helping people learn and share a more sustainable and organic lifestyle
CITRON OLIVE FARMSCommunity Outreach Citron Olive Farms is partnered with the Hawaii State Department of Labor and Industrial Relations, Workforce Development Council to provide jobs for
Youth (summer and year round)
CITRON OLIVE FARMSCulture & Community Our Farms will provide a place not only for learning sustainable organic agriculture but to synthesize, preserve, practice and celebrate the knowledge and experience from all cultures as represented by our diverse and multicultural Hawaiian heritage
Events CITRON OLIVE FARMS Hawaiian Music Festival A day of music, hula, story-telling, demonstrations to share our Hawaiian culture and heritage Keali`i Reichel Mike Keale Na Leo Pilimehana
Events CITRON OLIVE FARMS Pow Wow A meeting of all cultures to celebrate our Native American Heritage Native American Dance Group from Manitoulin Island, Ontario, Canada
Events CITRON OLIVE FARMS Green Chile Festival Dedicated to our Sister City - Hatch, New Mexico A State-wide chile cook-off, chile roasting, chile pod competition, and ukulele song fest competition. Art & Craft Show, E.K Fernandez Carnival, Foods and Craft Vendors
Events CITRON OLIVE FARMS The Hawaii Invitational BBQ Masters Championship BBQ Teams and Restaurants from around the Country Competing to Win Over $55,000 in cash and prizes Grand Champion --- 2nd Place, 3rd Place *** Reserve Champion Categories: Beef Brisket --- 1st, 2nd, 3rd ** Chicken --- 1st, 2nd, 3rd ** Pork Rib --- 1st, 2nd, 3rd Pork Shoulder, Butt or Picnic --- 1st, 2nd, 3rd *** Whole Hog --- 1st, 2nd, 3rd Seafood --- 1st, 2nd, 3rd *** Veggie --- 1st, 2nd, 3rd Great entertainment, delicious barbeque, cooking contests, fun for the family The Hawaii Invitational BBQ Masters Championship Benefits The Maui Non-Profit Organizations
Events CITRON OLIVE FARMS Orchid Show Orchidaceae are cosmopolitan, occurring in almost every habitat apart from deserts and glaciers. A World Invitational Event.
Events CITRON OLIVE FARMS Olive Festival Tours of Citron Olive Farms & Organic Farm Market Representatives from Maui County Farm Bureau, University of Hawai`i at Manoa, College of Tropical Agriculture and Human Resources (CTAHR), Sustainability businesses, groups and organizations. A day for residents and visitors Dedicated to Our Maui Farmers
Citron Olive Farms TourS
On the gentle rolling slopes of Haleakala is Citron Olive Farms. Enjoy the beauty and splendor of Hawai`i´s first and only olive farm - a unique Upcountry Maui backroads adventure in agritourism. Widely known as a sustainable organic agricultural community, Citron Olive Farms offers an unequaled educational and cultural experience for viewing the processing of olives into olive oil as well as an organic citrus and fruit orchard, chile and herb gardens, a grape vineyard and winery and cultural displays from all over the world. Citron Olive Farm Tours In Conjunction With Akina Aloha Tours and Roberts Hawaii Tours
CITRON OLIVE FARMS Our Friends
CITRON OLIVE FARMS Our Friends Copy Services Wailuku, Maui COMPUTER BROKERAGE & SALES Wailuku, Maui Hawaiian Video Memories Kahului, Maui Maui Embroidery Out of the Blue Kihei, Maui
CITRON OLIVE FARMSMaui, Hawaii
CITRON OLIVE FARMSOlive Orchards Olive Grove at Earthsong Lodge, New Zealand
CITRON OLIVE FARMS 100% Certified Organic, First Cold Extraction, Extra Virgin Olive Oil Made on Maui From Olives grown on Maui, Hawaii Our Administrative Offices are open Monday through Friday – 8:30 am to 5:30 pm (Hawaiian Standard Time) Closed Saturday and Sunday Online support is available 24/7 Contact us via email: Info@CitronOliveFarms.com Visit us on the Web – www.CitronOliveFarms.com