No one cares about your content (yet): WordCamp Charleston 2014

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We have methods, systems and software; we have books, blogs and white papers—all of which helps us produce well-articulated content and manage the how, when and why of engagement for effective content marketing tactics.

In this session, though, we’ll take a fresh look at web content by seeing it through the eyes of the user, and we’ll discuss methods of improving users’ experience by employing simple and effective psychology alongside common-sense SEO.

We’ll also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I’ll show you how to engage your target audience sustainably, measure results, and enable you to face the challenge of creating content that people actually care about.

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No one cares about your content (yet): WordCamp Charleston 2014

  1. 1. NO ONE CARES ABOUT YOUR CONTENT (YET)
  2. 2. @cliffseal #wcchs #noonecares
  3. 3. WHAT ARE YOU TRYING TO SAY?
  4. 4. CONTENT IS LIKE CONVERSATIONin structure and assumptions.
  5. 5. PERSONALITYis the key.
  6. 6. NEGATIVE WEIBULL DISTRIBUTION.
  7. 7. Clearly communicate your value proposition within 10 SECONDS.
  8. 8. Your first impression is made in 1/20TH OF A SECOND.
  9. 9. GROK YOUR USERS
  10. 10. PERSONAS ARE PEOPLE, TOO.
  11. 11. Focus on where YOUR CONTEXTS OVERLAP.
  12. 12. Always be a MEMORABLE PLEASURE.
  13. 13. Guide users to a MUTUALLY BENEFICIAL ACTION.
  14. 14. YOU'RE GOOD. GET BETTER.
  15. 15. Run TRUE EXPERIMENTSand understand basic data analysis.
  16. 16. BEING WRONG IS AWESOME.
  17. 17. WHAT ABOUT SEO?
  18. 18. SHUT UP AND GIVE ME BULLET POINTS.
  19. 19. 1. Say what you mean, quickly. 2. Be honest and figure out why anyone would even care. 3. Use your ignorance to learn.
  20. 20. SOMEONE MAY PERHAPS CARE ABOUT YOUR CONTENT

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