Fearless: Adopting Brave Experimentation (WordCamp Birmingham 2013)

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What’s standing in the way of the best ideas for your company? Fear. Maybe you’re afraid of being wrong, of causing dissension, of wasting money; maybe you put yourself out there before and don’t want to spin your wheels again; maybe your marketing strategy is full of false starts. Don’t let your fear keep you from your best insights! Using principles of better decision making and data analysis, we can create new ways to let ideas prove their own worth through honesty and experimentation—and we’ll discuss how to do just that. Learn how to identify and counteract your own biases, establish more useful research, parse through data effectively, and mitigate your risks without sacrificing potential successes. You’ll be able to apply these principles to many aspects of your business (marketing, product creation, UX improvements, and more), so that you can be brave enough to leap. Let’s learn how to be fearless together; because we deserve it.

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Fearless: Adopting Brave Experimentation (WordCamp Birmingham 2013)

  1. 1. FEARLESSAdopting Brave Experimentation
  2. 2. DEFINEYOUR SUCCESS
  3. 3. WIDENYOUR OPTIONS
  4. 4. FEARLESSAdopting Brave Experimentation In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing. [THEODORE ROOSEVELT]
  5. 5. WIDENYOUROPTIONS Reframe Possibilities Find incremental options Instead of this or that, try this and that Talk to people who solved your problem
  6. 6. REALITY TESTYOUR ASSUMPTIONS
  7. 7. To live a creative life, we must lose our fear of being wrong. [JOSEPH CHILTON PEARCE]
  8. 8. REALITYTESTYOURASSUMPTIONS Avoid Confirmation Bias Seek out contradictory data Try to disprove your own theories Allow ideas to prove themselves Conduct small, less invasive tests
  9. 9. ATTAIN DISTANCE
  10. 10. It does feel like something to be wrong; it feels like being right. [KATHRYN SCHULZ]
  11. 11. ATTAINDISTANCE Neuter Your Emotions “Sleep on it” What would I say if...? Pursue your core objectives Argue
  12. 12. PREPARE TOBEWRONG
  13. 13. [WordPress 3.8] will either be amazing or a huge mistake. [MATT MULLENWEG]
  14. 14. PREPARETOBEWRONG We are Overconfident Statistically, our instincts are usually wrong Decisions should be commas, not periods Know what to do when things go wrong or well
  15. 15. KNOWWHEN YOU’REWRONG
  16. 16. KNOWWHENYOU’REWRONG Run True Experiments Have a hypothesis, a control, and variables Tripwires (true deadlines) Correlation != Causation Use tools properly
  17. 17. GREATSUCCESS
  18. 18. #FAIL
  19. 19. BEINGWRONG ISAWESOME
  20. 20. The neurotic who learns to laugh at himself may be on the way to self-management, perhaps to cure. [GORDON ALLPORT]
  21. 21. COMMONOPPORTUNITIES Should we post new content to the blog every day? Should I use Pinterest for my business? Should we build a mobile application? Should I start a new business?
  22. 22. The crucial variable in the process of turning knowledge into value is creativity. [JOHN KAO]

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