What’s standing in the way of the best ideas for your company? Fear. Maybe you’re afraid of being wrong, of causing dissension, of wasting money; maybe you put yourself out there before and don’t want to spin your wheels again; maybe your marketing strategy is full of false starts. Don’t let your fear keep you from your best insights! Using principles of better decision making and data analysis, we can create new ways to let ideas prove their own worth through honesty and experimentation—and we’ll discuss how to do just that. Learn how to identify and counteract your own biases, establish more useful research, parse through data effectively, and mitigate your risks without sacrificing potential successes. You’ll be able to apply these principles to many aspects of your business (marketing, product creation, UX improvements, and more), so that you can be brave enough to leap. Let’s learn how to be fearless together; because we deserve it.