Why are we so afraid of failure? Have we mistakenly placed UX decisions outside of a normal, human decision-making process? Let's talk about how to view our assumptions for the users as well-structured experiments instead of final decisions. We'll discuss the components of an intelligent, personal decision-making process and see how we can apply those to UX—all while making sure we're not limiting our options with our own subconscious tendencies.
Note: the authors I give major credit to verbally during my presentation aren't represented well in the slides. Major concepts from this presentation come from "Decisive: How to Make Better Choices in Life and Work" by Chip & Dan Heath and "Being Wrong: Adventures in the Margin of Error" by Kathryn Schulz. Get those books!