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Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
Empowering Non-Profits with WordPress
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Empowering Non-Profits with WordPress

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The incredible power of the WordPress platform combined with the easy-to-teach-and-use interface of the admin area allows you, as a developer or project manager, to start an NPO off on the right foot …

The incredible power of the WordPress platform combined with the easy-to-teach-and-use interface of the admin area allows you, as a developer or project manager, to start an NPO off on the right foot while allowing for scalability- not only in a website context, but in all forms of online media.

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  • Transcript

    • 1. EMPOWERINGNON-PROFITS WITH
    • 2. WHO AM I?
    • 3. WHO AM I?•I’m Cliff.
    • 4. WHO AM I?•I’m Cliff.•Email:cliff.seal@gmail.com
    • 5. WHO AM I?•I’m Cliff.•Email: cliff.seal@gmail.com•@cliffseal
    • 6. WHO AM I?•I’m Cliff. •Mt. Bethel•Email: UMC cliff.seal@gmail.com•@cliffseal
    • 7. WHO AM I?•I’m Cliff. •Mt. Bethel•Email: UMC cliff.seal@gmail.com •Logos•@cliffseal Creative
    • 8. WORDPRESS EXPERIENCE
    • 9. WORDPRESS EXPERIENCE•Work with it full-time
    • 10. WORDPRESS EXPERIENCE•Work with it full-time•Use it on nearly all clientprojects
    • 11. WORDPRESS EXPERIENCE•Work with it full-time•Use it on nearly all clientprojects•MusicGrid.me
    • 12. WHO AM ITALKING TO?
    • 13. BEGINNERS
    • 14. BEGINNERS• Sara Rosso’s “Intro to the WordPress Ecosystem” (presentation from WordCamp SF 2011): http://wordpress.tv/ 2011/08/31/sara-rosso-intro-to-the-wordpress- ecosystem
    • 15. BEGINNERS• Sara Rosso’s “Intro to the WordPress Ecosystem” (presentation from WordCamp SF 2011): http://wordpress.tv/ 2011/08/31/sara-rosso-intro-to-the-wordpress- ecosystem• Don’t Fear the Internet: http:// dontfeartheinternet.com
    • 16. BEGINNERS• Sara Rosso’s “Intro to the WordPress Ecosystem” (presentation from WordCamp SF 2011): http://wordpress.tv/ 2011/08/31/sara-rosso-intro-to-the-wordpress- ecosystem• Don’t Fear the Internet: http:// dontfeartheinternet.com• Digging Into WordPress: http://digwp.com/ book
    • 17. DEVELOPERS
    • 18. DEVELOPERS•Happier clients through minimizingmaintenance and maximizingstandardization
    • 19. DEVELOPERS•Happier clients through minimizingmaintenance and maximizingstandardization•Less work = More work
    • 20. USERS
    • 21. USERS•Free up your time
    • 22. USERS•Free up your time•Introduction to Coding
    • 23. USERS•Free up your time•Introduction to Coding•I learned PHP entirely through ‘hacking’, first, themes, then plugins in WordPress
    • 24. WHY WORDPRESS?(I know we’re at a WordCamp.)
    • 25. PREVALENCE
    • 26. PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means:
    • 27. PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means: • Resources (both tools and instructions) are easily accessible for anyone.
    • 28. PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means: • Resources (both tools and instructions) are easily accessible for anyone. • WordPress isn’t going away.
    • 29. PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means: • Resources (both tools and instructions) are easily accessible for anyone. • WordPress isn’t going away. • There’s a thriving community.
    • 30. EASE OF USE
    • 31. EASE OF USE•It’s intuitive. Period.
    • 32. EASE OF USE•It’s intuitive. Period.•Changes from updates are usuallygradual and consistent.
    • 33. EASE OF USE•It’s intuitive. Period.•Changes from updates are usuallygradual and consistent. EXTENSIBILITY
    • 34. EASE OF USE•It’s intuitive. Period.•Changes from updates are usuallygradual and consistent. EXTENSIBILITY•You can make it do want you want without ruining what’s good about it.
    • 35. OPEN-SOURCE
    • 36. OPEN-SOURCEIt’s FREE.
    • 37. OPEN-SOURCE It’s FREE.•It gets better faster.
    • 38. WHY SHOULD THIS MATTER FOR NON-PROFITS?
    • 39. FUNDING/STAFF LIMITATIONS
    • 40. FUNDING/STAFF LIMITATIONS• If there is a staff, they can learn WordPress easily—especially with a good initial configuration of plugins and a theme.
    • 41. FUNDING/STAFF LIMITATIONS• If there is a staff, they can learn WordPress easily—especially with a good initial configuration of plugins and a theme.•If there isn’t a staff, the organization is now able to be as flexible as possible when hiring developers or content managers.
    • 42. DIFFERENT PRIORITIES
    • 43. DIFFERENT PRIORITIES•A business may stand to make a profitfrom a great web presence; a non-profit issimply awarded with survival and growth.Investment funds the structure of the idealinstead of pressing toward ROI.
    • 44. DIFFERENT PRIORITIES•A business may stand to make a profit from a great web presence; a non-profit is simply awarded with survival and growth. Investment funds the structure of the ideal instead of pressing toward ROI.•Generally, the less the aggravation, the more successful a web presence will be.
    • 45. VOLUNTEER-PROOF
    • 46. VOLUNTEER-PROOF•WordPress gives you solid waysto keep the founder’s 12 year-old nephew from botching thesite by easily limiting access tocode and other major functions.
    • 47. THEMES
    • 48. FREE THEMES
    • 49. FREE THEMES• All free themes are not created equal.
    • 50. FREE THEMES• All free themes are not created equal.• Usefree themes from a reputable source. The premium theme shops and reputable blogs on the next slide offer some free downloads.
    • 51. FREE THEMES• All free themes are not created equal.• Use free themes from a reputable source. The premium theme shops and reputable blogs on the next slide offer some free downloads.• Ifyou see pop-up ads on the site you’re downloading WordPress themes from, you’re in the wrong place.
    • 52. FREE THEMES
    • 53. FREE THEMES• WordPress Directory: http://wordpress.org/extend/ themes/• WooThemes: http://www.woothemes.com/themes/free/• Obox: http://www.obox-design.com/wordpress-themes/ free.cfm• Smashing Magazine: http://wp.smashingmagazine.com/ 2011/07/05/free-wordpress-themes-2011-edition/• WPZoom: http://www.wpzoom.com/free-wordpress- themes/
    • 54. PREMIUM THEMES, CLUBS, AND FRAMEWORKS
    • 55. PREMIUM THEMES, CLUBS, AND FRAMEWORKS When you buy premium, buy forsupport and documentation.
    • 56. THEMES, CLUBS, AND FRAMEWORKS
    • 57. THEMES, CLUBS, AND FRAMEWORKS• Forcommercially supported GPL themes: http:// wordpress.org/extend/themes/commercial/• WooThemes: http://www.woothemes.com/themes/• StudioPress (Genesis Framework): http:// www.studiopress.com/• DIYthemes (Thesis Framework): http://diythemes.com/• Elegant Themes: http://www.elegantthemes.com/
    • 58. DEALS & BUNDLES
    • 59. DEALS & BUNDLES• WPBundle: http://www.wpbundle.com/• AppSumo: http://www.appsumo.com/• MightyDeals: http://www.mightydeals.com/
    • 60. FREE PLUGINS
    • 61. COMMENTS
    • 62. COMMENTS•Akismet
    • 63. COMMENTS•Akismet•Social/Disqus/IntenseDebate
    • 64. COMMENTS•Akismet•Social/Disqus/IntenseDebate•Social Login: http://wordpress.org/extend/plugins/oa-social-login
    • 65. SEO
    • 66. SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/
    • 67. SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/ CACHE
    • 68. SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/ CACHE• W3 Total Cache: http://wordpress.org/ extend/plugins/w3-total-cache/
    • 69. SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/ CACHE• W3 Total Cache: http://wordpress.org/ extend/plugins/w3-total-cache/• WP Super Cache: http://wordpress.org/ extend/plugins/wp-super-cache/
    • 70. OTHER FREE PLUGINS
    • 71. OTHER FREE PLUGINS• Check the average rating.• Check the support history.• Check last update date.
    • 72. OTHER FREE PLUGINS• Check the average rating.• Check the support history.• Check last update date.
    • 73. PREMIUM PLUGINS
    • 74. GRAVITY FORMS
    • 75. GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.
    • 76. GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.• Post creation forms!
    • 77. GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.• Post creation forms!•Itook one of the most time-consuming functions of my full-time job and made it one of the least.
    • 78. GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.• Post creation forms!•Itook one of the most time-consuming functions of my full-time job and made it one of the least.• http://www.gravityforms.com/
    • 79. PAYMENT GATEWAYS
    • 80. PAYMENT GATEWAYS•PayPal
    • 81. PAYMENT GATEWAYS•PayPal•Free and Premium Plugins
    • 82. PAYMENT GATEWAYS•PayPal•Free and Premium Plugins•Square: https://squareup.com/
    • 83. PLEASE STOP USING
    • 84. PLEASE STOP USING•Automatic Cross-Posting Stuff
    • 85. PLEASE STOP USING•Automatic Cross-Posting Stuff•Extraneous Blogging Stuff
    • 86. PLEASE STOP USING•Automatic Cross-Posting Stuff•Extraneous Blogging Stuff ...unless you’re actually blogging.
    • 87. EXTENDING FURTHER (Hang on.)
    • 88. CUSTOM POST TYPES
    • 89. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’.
    • 90. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc.
    • 91. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship profiles
    • 92. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship profiles• You can limit access of users to specific custom post types as the site and staff expands.
    • 93. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship profiles• You can limit access of users to specific custom post types as the site and staff expands. • RoleScoper: http://wordpress.org/extend/plugins/role- scoper/
    • 94. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship profiles• You can limit access of users to specific custom post types as the site and staff expands. • RoleScoper: http://wordpress.org/extend/plugins/role- scoper/ • Functions
    • 95. CUSTOM POST META
    • 96. CUSTOM POST METAExample: order events by custom fields (containing the eventdate) instead of post date.
    • 97. CUSTOM POST META Example: order events by custom fields (containing the event date) instead of post date.• Code well to keep your design.
    • 98. CUSTOM POST META Example: order events by custom fields (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts.
    • 99. CUSTOM POST META Example: order events by custom fields (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts. • How To Create Custom Post Meta Boxes In WordPress
    • 100. CUSTOM POST META Example: order events by custom fields (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts. • How To Create Custom Post Meta Boxes In WordPress • Properly assign heading tags to post meta data, maximizing SEO by structuring content properly.
    • 101. CUSTOM POST META Example: order events by custom fields (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts. • How To Create Custom Post Meta Boxes In WordPress • Properly assign heading tags to post meta data, maximizing SEO by structuring content properly. • Create an application-like experience for the administrators by limiting options and explaining well.
    • 102. WHITE LABEL
    • 103. WHITE LABEL•Complete the experience.
    • 104. WHITE LABEL•Complete the experience.•White Label CMS: http:// wordpress.org/extend/plugins/ white-label-cms/
    • 105. WHITE LABEL•Complete the experience.•White Label CMS: http:// wordpress.org/extend/plugins/ white-label-cms/•Functions
    • 106. INTEGRATING ORCREATING AN API
    • 107. INTEGRATING OR CREATING AN API• Using API/RSS
    • 108. INTEGRATING OR CREATING AN API• Using API/RSS • RSS
    • 109. INTEGRATING OR CREATING AN API• Using API/RSS • RSS • Added custom fields to WordPress’s RSS feed to send information to an iPhone application
    • 110. INTEGRATING OR CREATING AN API• Using API/RSS • RSS • Added custom fields to WordPress’s RSS feed to send information to an iPhone application• Creating an API (JSON/XML)
    • 111. INTEGRATING OR CREATING AN API• Using API/RSS • RSS • Added custom fields to WordPress’s RSS feed to send information to an iPhone application• Creating an API (JSON/XML) • Using the JSON API (http://wordpress.org/extend/plugins/ json-api/) plugin to send custom data to power a Spotify application
    • 112. THE RESULT </geekspeak>
    • 113. THE RESULT(S)
    • 114. THE RESULT(S)•More Efficient Non-Profit
    • 115. THE RESULT(S)•More Efficient Non-Profit That’s the goal.
    • 116. HAPPIER CLIENTS THROUGH LESS WORK
    • 117. HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients.
    • 118. HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients. • Consistency and Efficiency
    • 119. HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients. • Consistency and Efficiency • Premium Product Market
    • 120. HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients. • Consistency and Efficiency • Premium Product Market • Become an Expert
    • 121. WE CAN CREATE ABETTER INTERNET
    • 122. WE CAN CREATE A BETTER INTERNETWe can give our money and time tothe organizations we want to givethem to by empowering non-profits to have a useful, well-designed web presence.

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