Empowering Non-Profits with WordPress

EMPOWERINGNON-PROFITS WITH

WHO AM I?

WHO AM I?•I’m Cliff.

WHO AM I?•I’m Cliff.•Email:cliff.seal@gmail.com

WHO AM I?•I’m Cliff.•Email: cliff.seal@gmail.com•@cliffseal

WHO AM I?•I’m Cliff. •Mt. Bethel•Email: UMC cliff.seal@gmail.com•@cliffseal

WHO AM I?•I’m Cliff. •Mt. Bethel•Email: UMC cliff.seal@gmail.com •Logos•@cliffseal Creative

WORDPRESS EXPERIENCE

WORDPRESS EXPERIENCE•Work with it full-time

WORDPRESS EXPERIENCE•Work with it full-time•Use it on nearly all clientprojects

WORDPRESS EXPERIENCE•Work with it full-time•Use it on nearly all clientprojects•MusicGrid.me

WHO AM ITALKING TO?

BEGINNERS

BEGINNERS• Sara Rosso’s “Intro to the WordPress Ecosystem” (presentation from WordCamp SF 2011): http://wordpress.tv/ 2011/08/31/sara-rosso-intro-to-the-wordpress- ecosystem

BEGINNERS• Sara Rosso’s “Intro to the WordPress Ecosystem” (presentation from WordCamp SF 2011): http://wordpress.tv/ 2011/08/31/sara-rosso-intro-to-the-wordpress- ecosystem• Don’t Fear the Internet: http:// dontfeartheinternet.com

BEGINNERS• Sara Rosso’s “Intro to the WordPress Ecosystem” (presentation from WordCamp SF 2011): http://wordpress.tv/ 2011/08/31/sara-rosso-intro-to-the-wordpress- ecosystem• Don’t Fear the Internet: http:// dontfeartheinternet.com• Digging Into WordPress: http://digwp.com/ book

DEVELOPERS

DEVELOPERS•Happier clients through minimizingmaintenance and maximizingstandardization

DEVELOPERS•Happier clients through minimizingmaintenance and maximizingstandardization•Less work = More work

USERS•Free up your time

USERS•Free up your time•Introduction to Coding

USERS•Free up your time•Introduction to Coding•I learned PHP entirely through ‘hacking’, ﬁrst, themes, then plugins in WordPress

WHY WORDPRESS?(I know we’re at a WordCamp.)

PREVALENCE

PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means:

PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means: • Resources (both tools and instructions) are easily accessible for anyone.

PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means: • Resources (both tools and instructions) are easily accessible for anyone. • WordPress isn’t going away.

PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means: • Resources (both tools and instructions) are easily accessible for anyone. • WordPress isn’t going away. • There’s a thriving community.

EASE OF USE

EASE OF USE•It’s intuitive. Period.

EASE OF USE•It’s intuitive. Period.•Changes from updates are usuallygradual and consistent.

EASE OF USE•It’s intuitive. Period.•Changes from updates are usuallygradual and consistent. EXTENSIBILITY

EASE OF USE•It’s intuitive. Period.•Changes from updates are usuallygradual and consistent. EXTENSIBILITY•You can make it do want you want without ruining what’s good about it.

OPEN-SOURCE

OPEN-SOURCEIt’s FREE.

OPEN-SOURCE It’s FREE.•It gets better faster.

WHY SHOULD THIS MATTER FOR NON-PROFITS?

FUNDING/STAFF LIMITATIONS

FUNDING/STAFF LIMITATIONS• If there is a staff, they can learn WordPress easily—especially with a good initial conﬁguration of plugins and a theme.

FUNDING/STAFF LIMITATIONS• If there is a staff, they can learn WordPress easily—especially with a good initial conﬁguration of plugins and a theme.•If there isn’t a staff, the organization is now able to be as ﬂexible as possible when hiring developers or content managers.

DIFFERENT PRIORITIES

DIFFERENT PRIORITIES•A business may stand to make a proﬁtfrom a great web presence; a non-proﬁt issimply awarded with survival and growth.Investment funds the structure of the idealinstead of pressing toward ROI.

DIFFERENT PRIORITIES•A business may stand to make a proﬁt from a great web presence; a non-proﬁt is simply awarded with survival and growth. Investment funds the structure of the ideal instead of pressing toward ROI.•Generally, the less the aggravation, the more successful a web presence will be.

VOLUNTEER-PROOF

VOLUNTEER-PROOF•WordPress gives you solid waysto keep the founder’s 12 year-old nephew from botching thesite by easily limiting access tocode and other major functions.

THEMES

FREE THEMES

FREE THEMES• All free themes are not created equal.

FREE THEMES• All free themes are not created equal.• Usefree themes from a reputable source. The premium theme shops and reputable blogs on the next slide offer some free downloads.

FREE THEMES• All free themes are not created equal.• Use free themes from a reputable source. The premium theme shops and reputable blogs on the next slide offer some free downloads.• Ifyou see pop-up ads on the site you’re downloading WordPress themes from, you’re in the wrong place.

FREE THEMES

FREE THEMES• WordPress Directory: http://wordpress.org/extend/ themes/• WooThemes: http://www.woothemes.com/themes/free/• Obox: http://www.obox-design.com/wordpress-themes/ free.cfm• Smashing Magazine: http://wp.smashingmagazine.com/ 2011/07/05/free-wordpress-themes-2011-edition/• WPZoom: http://www.wpzoom.com/free-wordpress- themes/

PREMIUM THEMES, CLUBS, AND FRAMEWORKS

PREMIUM THEMES, CLUBS, AND FRAMEWORKS When you buy premium, buy forsupport and documentation.

THEMES, CLUBS, AND FRAMEWORKS

THEMES, CLUBS, AND FRAMEWORKS• Forcommercially supported GPL themes: http:// wordpress.org/extend/themes/commercial/• WooThemes: http://www.woothemes.com/themes/• StudioPress (Genesis Framework): http:// www.studiopress.com/• DIYthemes (Thesis Framework): http://diythemes.com/• Elegant Themes: http://www.elegantthemes.com/

DEALS & BUNDLES

DEALS & BUNDLES• WPBundle: http://www.wpbundle.com/• AppSumo: http://www.appsumo.com/• MightyDeals: http://www.mightydeals.com/

FREE PLUGINS

COMMENTS

COMMENTS•Akismet

COMMENTS•Akismet•Social/Disqus/IntenseDebate

COMMENTS•Akismet•Social/Disqus/IntenseDebate•Social Login: http://wordpress.org/extend/plugins/oa-social-login

SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/

SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/ CACHE

SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/ CACHE• W3 Total Cache: http://wordpress.org/ extend/plugins/w3-total-cache/

SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/ CACHE• W3 Total Cache: http://wordpress.org/ extend/plugins/w3-total-cache/• WP Super Cache: http://wordpress.org/ extend/plugins/wp-super-cache/

OTHER FREE PLUGINS

OTHER FREE PLUGINS• Check the average rating.• Check the support history.• Check last update date.

PREMIUM PLUGINS

GRAVITY FORMS

GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.

GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.• Post creation forms!

GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.• Post creation forms!•Itook one of the most time-consuming functions of my full-time job and made it one of the least.

GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.• Post creation forms!•Itook one of the most time-consuming functions of my full-time job and made it one of the least.• http://www.gravityforms.com/

PAYMENT GATEWAYS

PAYMENT GATEWAYS•PayPal

PAYMENT GATEWAYS•PayPal•Free and Premium Plugins

PAYMENT GATEWAYS•PayPal•Free and Premium Plugins•Square: https://squareup.com/

PLEASE STOP USING

PLEASE STOP USING•Automatic Cross-Posting Stuff

PLEASE STOP USING•Automatic Cross-Posting Stuff•Extraneous Blogging Stuff

PLEASE STOP USING•Automatic Cross-Posting Stuff•Extraneous Blogging Stuff ...unless you’re actually blogging.

EXTENDING FURTHER (Hang on.)

CUSTOM POST TYPES

CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’.

CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc.

CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship proﬁles

CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship proﬁles• You can limit access of users to speciﬁc custom post types as the site and staff expands.

CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship proﬁles• You can limit access of users to speciﬁc custom post types as the site and staff expands. • RoleScoper: http://wordpress.org/extend/plugins/rolescoper/

CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship proﬁles• You can limit access of users to speciﬁc custom post types as the site and staff expands. • RoleScoper: http://wordpress.org/extend/plugins/rolescoper/ • Functions

CUSTOM POST META

CUSTOM POST METAExample: order events by custom ﬁelds (containing the eventdate) instead of post date.

CUSTOM POST META Example: order events by custom ﬁelds (containing the event date) instead of post date.• Code well to keep your design.

CUSTOM POST META Example: order events by custom ﬁelds (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts.

CUSTOM POST META Example: order events by custom ﬁelds (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts. • How To Create Custom Post Meta Boxes In WordPress

CUSTOM POST META Example: order events by custom ﬁelds (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts. • How To Create Custom Post Meta Boxes In WordPress • Properly assign heading tags to post meta data, maximizing SEO by structuring content properly.

CUSTOM POST META Example: order events by custom ﬁelds (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts. • How To Create Custom Post Meta Boxes In WordPress • Properly assign heading tags to post meta data, maximizing SEO by structuring content properly. • Create an application-like experience for the administrators by limiting options and explaining well.

WHITE LABEL

WHITE LABEL•Complete the experience.

WHITE LABEL•Complete the experience.•White Label CMS: http:// wordpress.org/extend/plugins/ white-label-cms/

WHITE LABEL•Complete the experience.•White Label CMS: http:// wordpress.org/extend/plugins/ white-label-cms/•Functions

INTEGRATING ORCREATING AN API

INTEGRATING OR CREATING AN API• Using API/RSS

INTEGRATING OR CREATING AN API• Using API/RSS • RSS

INTEGRATING OR CREATING AN API• Using API/RSS • RSS • Added custom ﬁelds to WordPress’s RSS feed to send information to an iPhone application

INTEGRATING OR CREATING AN API• Using API/RSS • RSS • Added custom ﬁelds to WordPress’s RSS feed to send information to an iPhone application• Creating an API (JSON/XML)

INTEGRATING OR CREATING AN API• Using API/RSS • RSS • Added custom ﬁelds to WordPress’s RSS feed to send information to an iPhone application• Creating an API (JSON/XML) • Using the JSON API (http://wordpress.org/extend/plugins/ json-api/) plugin to send custom data to power a Spotify application

THE RESULT </geekspeak>

THE RESULT(S)

THE RESULT(S)•More Efﬁcient Non-Proﬁt

THE RESULT(S)•More Efﬁcient Non-Proﬁt That’s the goal.

HAPPIER CLIENTS THROUGH LESS WORK

HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients.

HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients. • Consistency and Efﬁciency

HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients. • Consistency and Efﬁciency • Premium Product Market

HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients. • Consistency and Efﬁciency • Premium Product Market • Become an Expert

WE CAN CREATE ABETTER INTERNET

WE CAN CREATE A BETTER INTERNETWe can give our money and time tothe organizations we want to givethem to by empowering non-proﬁts to have a useful, well-designed web presence.

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Empowering Non-Profits with WordPress

by Cliff Seal on Jan 14, 2012

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Empowering Non-Profits with WordPress — Presentation Transcript