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social media, life sciences, career development
social media, life sciences, career development
social media, life sciences, career development
social media, life sciences, career development
social media, life sciences, career development
social media, life sciences, career development
social media, life sciences, career development
social media, life sciences, career development
social media, life sciences, career development
social media, life sciences, career development
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social media, life sciences, career development

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  • 1. Social Media and Career Development for Life Scientists Clifford S. Mintz, Ph.D. www.bioinsights.com
  • 2. Web 2.0 and the Social Media Landscape
  • 3. Social Media Career Development Factoids
    • A survey conducted by the Human Capital Institute and ExecuNet found that 70% of recruiters use social networks to find qualified candidates
    • A 2008 CareerBuilder.com survey revealed that 31% of hiring managers used social networking sites to research job candidates
    • A survey conducted by the Create Group, a recruitment firm, found that 50% of employers “Google” prospective employees or interns to learn more about them
    • 88.8% of college students are active on at least one social networking site
  • 4. Advantages of Social Media
    • Broad reach and wide audience
    • Easy and effective communication
    • Extremely interactive
    • Virtual networking
    • No geographical limitations
    • Easy access to thought leaders, decision makers and prospective employers
  • 5. Bioscience Career Development Sites
    • Facebook (www.facebook.com)
      • Fan pages
      • Groups
    • Twitter (www.twitter.com)
      • Company accounts
      • Groups
  • 6. Bioscience Career Development Sites (cont’d)
    • Linked-In (www.linkedin.com)*
      • Individual networks
      • Groups
      • Over 25 million professionals from over 150 countries
    • BioCrowd (www.biocrowd.com)*
      • Designed exclusively for career development for bioprofessionals
  • 7. DON’T
    • Provide information about your drinking, drug use or sexual orientation or proclivities
    • Post provocative or inappropriate photographs
    • Make discriminatory remarks about race gender, religion sexual orientation etc
    • Use inappropriate screen names or nicks
    Social networking site profiles frequently appear on the first page of Google for name searches
  • 8. DO
    • Remove pictures, content and links that can send the wrong “message” to prospective employers
    • Regularly monitor friend’s comments
    • Join groups selectively. Some may seem like fun, but may not give the best impression
    • Be selective about who you accept as friends or followers. You are who you associate with
    • “ Goggle” your self from time to time and clean up or remove any “digital dirt”
    • SET YOUR PROFILE TO PRIVATE
  • 9. BioCrowd-A Social Network for Bioscientists
    • Career development opportunities
    • Improve science education and public understanding of science
    • Promote business interactions
    • Visit and join at www.biocrowd.com
  • 10. Conclusions
    • Social media is being increasingly used as a career development tool for both employers and job seekers
    • It offers many advantages over traditional job searching and career development strategies
    • Be careful to keep your professional and personal lives separate
    • Don’t rely exclusively on social media and the Web to find a job or advance your career—real life, face-to-face networking is still the best way to succeed!

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