social media, life sciences, career development

Social Media and Career Development for Life Scientists Clifford S. Mintz, Ph.D. www.bioinsights.com

Web 2.0 and the Social Media Landscape

Social Media Career Development Factoids
A survey conducted by the Human Capital Institute and ExecuNet found that 70% of recruiters use social networks to find qualified candidates
A 2008 CareerBuilder.com survey revealed that 31% of hiring managers used social networking sites to research job candidates
A survey conducted by the Create Group, a recruitment firm, found that 50% of employers “Google” prospective employees or interns to learn more about them
88.8% of college students are active on at least one social networking site

Advantages of Social Media
Broad reach and wide audience
Easy and effective communication
Extremely interactive
Virtual networking
No geographical limitations
Easy access to thought leaders, decision makers and prospective employers

Bioscience Career Development Sites
Facebook (www.facebook.com)
Fan pages
Groups
Twitter (www.twitter.com)
Company accounts
Groups

Bioscience Career Development Sites (cont’d)
Linked-In (www.linkedin.com)*
Individual networks
Groups
Over 25 million professionals from over 150 countries
BioCrowd (www.biocrowd.com)*
Designed exclusively for career development for bioprofessionals

DON’T
Provide information about your drinking, drug use or sexual orientation or proclivities
Post provocative or inappropriate photographs
Make discriminatory remarks about race gender, religion sexual orientation etc
Use inappropriate screen names or nicks
Social networking site profiles frequently appear on the first page of Google for name searches

DO
Remove pictures, content and links that can send the wrong “message” to prospective employers
Regularly monitor friend’s comments
Join groups selectively. Some may seem like fun, but may not give the best impression
Be selective about who you accept as friends or followers. You are who you associate with
“ Goggle” your self from time to time and clean up or remove any “digital dirt”
SET YOUR PROFILE TO PRIVATE

BioCrowd-A Social Network for Bioscientists
Career development opportunities
Improve science education and public understanding of science
Promote business interactions
Visit and join at www.biocrowd.com

Conclusions
Social media is being increasingly used as a career development tool for both employers and job seekers
It offers many advantages over traditional job searching and career development strategies
Be careful to keep your professional and personal lives separate
Don’t rely exclusively on social media and the Web to find a job or advance your career—real life, face-to-face networking is still the best way to succeed!

http://www.biojobblog.com	5251
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http://webcache.googleusercontent.com	4
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http://www.google.ca	1
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http://www.bing.com	1
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social media, life sciences, career development

by Clifford Mintz on Apr 24, 2009

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