Starting a Text Reference Service

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Is a text reference service right for you? Four academic libraries in Georgia summarize their experience with text reference to help you understand the technology options, set-up issues, and patron …

Is a text reference service right for you? Four academic libraries in Georgia summarize their experience with text reference to help you understand the technology options, set-up issues, and patron usage of the service.

Casey Long, Agnes Scott College
Sarah Steiner, Georgia State University
Jeff Gallant, Valdosta State University
James Stephens, Savannah State University
Cliff Landis, Georgia State University

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  • Among adult cell phone users, 72 percent of them now send and receive text messages, up from 65 percent in September 2009, and 58 percent in December 2007, according to "Cell Phones and American Adults," a report from the Pew Research Center's Internet & American Life Project. “ Among all teenagers age 12-17, 54% contact their friends by text message daily, making it their most preferred communication method. One in three teens sends over 100 text messages per day, or over 3,000 per month. Data from “Teens, Cell Phones, and Texting” from the Pew Research Center’s Internet and American Life Project. ECAR reports that social network sites and text messaging are replacing what was once seen as “the definitive mode of teenage online communication: instant messaging.” http://net.educause.edu/ir/library/pdf/EKF/EKF0906.pdf More and more vendors are building in SMS-based tools.
  • Jeff: source on naïve entity/incremental theories / how to communicate and train staff with an implicit theory of “I’m just not good with technology” more effectively is listed in Citations (Miele)

Transcript

  • 1. Starting a Text Reference Service Casey Long, Agnes Scott College Sarah Steiner, Georgia State University Jeff Gallant, Valdosta State University James Stephens, Savannah State University Cliff Landis, Georgia State University COMO 2010 Friday, October 15, 2010
  • 2. Forget what we thought we knew… http://www.flickr.com/photos/dianjo/210020582/
  • 3. Technology Options http://www.flickr.com/photos/21947880@N00/124418044
  • 4. How it works: LibraryH3lp Twilio, Android Phone, or Google Voice Users LibraryH3lp Library Staff http://icons.mysitemyway.com/category/magic-marker-icons/
  • 5. How it works: Text A Librarian Users Text A Librarian Library Staff http://icons.mysitemyway.com/category/magic-marker-icons/
  • 6. Other Services
    • Google SMS
    • Altarama’s Reference by SMS
    • AIM Hack
    • Upside Wireless
    • Twilio
    • LibAnswers
    http://www.libsuccess.org/index.php?title=Online_Reference
  • 7. Staffing and Training
    • … if Mittens can do it…
    http://www.flickr.com/photos/thetoad01/3379773554/
  • 8. Implementation Tips http://www.flickr.com/photos/kamshots/523413820/
  • 9. Assessing Your Program http://www.flickr.com/photos/openpad/3718789722/
  • 10. Marketing Your Program http://www.flickr.com/photos/moriza/175599244/sizes/o/in/photostream/
  • 11. Citations
    • Choney, S. (2010, September 1). 72 percent of adults are text-messaging now, study says. http://technolog.msnbc.msn.com/_news/2010/09/01/5023529-72-percent-of-adults-are-text-messaging-now-study-says
    • Smith, S. D., Salaway, G., & Caruso, J. B. (2009, October 22). The ECAR Study of Undergraduate Students and Information Technology, 2009—Key Findings. http://www.educause.edu/Resources/ TheECARStudyofUndergraduateStu/187226
    • Lenhart, A. (2010, April 20). Teens, Cell Phones, and Texting. Pew Research Center Publications. http://pewresearch.org/pubs/1572/teens-cell-phones-text-messages
    • Miele, D., & Molden, D. (2010). Naive theories of intelligence and the role of processing fluency in perceived comprehension. Journal of Experimental Psychology: General , 139 (3), 535-557.