Get the Word Out: Using Facebook and Twitter for Outreach and Community Building<br />Cliff Landis<br />Web Services Libra...
Why this stuff matters<br />http://www.flickr.com/photos/85853333@N00/3294926185<br />
Who?<br />Web Services Librarian @ Georgia State University<br />Author, A Social Networking Primer for Librarians<br />Bl...
Today you will learn how to…<br />Craft a Facebook page and Twitter account that will represent your library online;<br />...
The Big Picture<br />http://www.flickr.com/photos/37232503@N00/217562237<br />
Humans are Social Creatures<br />http://www.flickr.com/photos/28311604@N00/14508908<br />
Libraries are social networks for ideas<br />http://www.flickr.com/photos/ozyman/443545349/<br />
We are all part of the social web (online or offline!)<br />http://www.flickr.com/photos/49503165485@N01/5056603811<br />
The Triforce of Social Media Awesomeness<br />Social Connection<br />Long Form <br />Communication<br />Short Form <br />C...
The most important thing:  KEEP IT USER-CENTRIC<br />http://xkcd.com/773/<br />
BLOGS<br />http://www.flickr.com/photos/notionscapital/2738957753/<br />
Facebook<br />http://www.flickr.com/photos/33427694@N07/5053932776<br />
The personal Profile: public view<br />
The personal Profile: friend view<br />
The organizational Page: public view<br />
The organizational Page: admin view<br />
Twitter<br />http://www.flickr.com/photos/32931740@N06/3939487692<br />
Tweet and ReTweet were sitting on a fence…<br />http://www.flickr.com/photos/72704778@N00/3944955984<br />
Managing your library’s social life<br />http://www.flickr.com/photos/65609008@N00/138657496<br />
Personal vs. Professional<br />http://www.flickr.com/photos/53057512@N00/2723560261<br />
Policies<br />http://socialmediagovernance.com/policies.php<br />
Procedures<br />http://www.flickr.com/photos/52942259@N00/3107926262<br />
Strategic Planning<br />http://www.flickr.com/photos/walkingsf/4621744649/<br />
Marketing<br />http://www.flickr.com/photos/51035749109@N01/5133070639<br />
Other questions you asked…<br />How should we deal with information overload?<br />How should we handle photo privacy/copy...
Thanks!<br />Any questions?<br />Cliff Landis<br />http://clifflandis.net/<br />See presentation notes at: http://www.slid...
Upcoming SlideShare
Loading in …5
×

Get the Word Out: Using Facebook and Twitter for Outreach and Community Building

2,804 views
2,644 views

Published on

This is a presentation I gave to LibraryLinkNJ, the New Jersey Library Cooperative, via webinar on April 12, 2011.

Published in: Technology, Business, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,804
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
23
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Get the Word Out: Using Facebook and Twitter for Outreach and Community Building

  1. 1. Get the Word Out: Using Facebook and Twitter for Outreach and Community Building<br />Cliff Landis<br />Web Services Librarian<br />Georgia State University<br />
  2. 2.
  3. 3. Why this stuff matters<br />http://www.flickr.com/photos/85853333@N00/3294926185<br />
  4. 4. Who?<br />Web Services Librarian @ Georgia State University<br />Author, A Social Networking Primer for Librarians<br />Blogger, clifflandis.net<br />
  5. 5. Today you will learn how to…<br />Craft a Facebook page and Twitter account that will represent your library online;<br />Save time and energy by updating multiple services at the same time;<br />Reach new library users by building social web connections with existing users;<br />Build community by advertising events and programs through the social web.<br />
  6. 6. The Big Picture<br />http://www.flickr.com/photos/37232503@N00/217562237<br />
  7. 7. Humans are Social Creatures<br />http://www.flickr.com/photos/28311604@N00/14508908<br />
  8. 8. Libraries are social networks for ideas<br />http://www.flickr.com/photos/ozyman/443545349/<br />
  9. 9. We are all part of the social web (online or offline!)<br />http://www.flickr.com/photos/49503165485@N01/5056603811<br />
  10. 10. The Triforce of Social Media Awesomeness<br />Social Connection<br />Long Form <br />Communication<br />Short Form <br />Communication<br />
  11. 11. The most important thing: KEEP IT USER-CENTRIC<br />http://xkcd.com/773/<br />
  12. 12. BLOGS<br />http://www.flickr.com/photos/notionscapital/2738957753/<br />
  13. 13.
  14. 14. Facebook<br />http://www.flickr.com/photos/33427694@N07/5053932776<br />
  15. 15. The personal Profile: public view<br />
  16. 16. The personal Profile: friend view<br />
  17. 17. The organizational Page: public view<br />
  18. 18. The organizational Page: admin view<br />
  19. 19. Twitter<br />http://www.flickr.com/photos/32931740@N06/3939487692<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23. Tweet and ReTweet were sitting on a fence…<br />http://www.flickr.com/photos/72704778@N00/3944955984<br />
  24. 24. Managing your library’s social life<br />http://www.flickr.com/photos/65609008@N00/138657496<br />
  25. 25. Personal vs. Professional<br />http://www.flickr.com/photos/53057512@N00/2723560261<br />
  26. 26. Policies<br />http://socialmediagovernance.com/policies.php<br />
  27. 27. Procedures<br />http://www.flickr.com/photos/52942259@N00/3107926262<br />
  28. 28. Strategic Planning<br />http://www.flickr.com/photos/walkingsf/4621744649/<br />
  29. 29. Marketing<br />http://www.flickr.com/photos/51035749109@N01/5133070639<br />
  30. 30. Other questions you asked…<br />How should we deal with information overload?<br />How should we handle photo privacy/copyright?<br />How much should we post?<br />How can we use these tools for professional development?<br />What if these services are blocked at my institution?<br />
  31. 31. Thanks!<br />Any questions?<br />Cliff Landis<br />http://clifflandis.net/<br />See presentation notes at: http://www.slideshare.net/clifflandis<br />http://www.flickr.com/photos/51123487@N00/2002140154<br />

×