Facebook Apps and Libraries' Friendly Future


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CIL2008 - Social Software Track.

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  • Facebook Apps and Libraries' Friendly Future

    1. 1. Facebook Apps & Libraries' Friendly Future Laurie Bridges & Cliff Landis
    2. 2. What is Facebook? <ul><li>&quot;Facebook is a social utility that connects you with the people around you.&quot; </li></ul>
    3. 3. Facebook: Why should librarians care? <ul><li>Popularity of the website </li></ul><ul><li>Serving generation Y (now and in the future) </li></ul><ul><li>Social aspects of information sharing </li></ul><ul><li>Organization of information </li></ul><ul><li>Outreach opportunities </li></ul><ul><li>Advertising opportunities </li></ul><ul><li>Virtual networking with librarians </li></ul>
    4. 4. It's Popular! <ul><li>Facebook is the most popular website for young adults age 18-24.  More popular than Google. (Anderson Analytics, 2007). </li></ul>Flickr: Laughing Squid
    5. 5. Top 10 Websites
    6. 6. Social Networking More Popular Among Women (18-24)
    7. 7. <ul><li>Over 58 million active users and more than 1/2 of them return daily (Facebook, 2008) </li></ul><ul><li>85% of college/university students have a Facebook account (Facebook, 2008) </li></ul><ul><li>Facebook is the 5th most popular website in the U.S. and 2nd in Canada (Alexa, March '08) </li></ul>More Stats
    8. 8. Social Networking and Teens <ul><li>55% of all teens, age 12-17, use online social networking sites (Pew/Internet, 2007) </li></ul><ul><li>For girls social networking sites are places to reinforce pre-existing friendships (Pew/Internet, 2007) </li></ul><ul><li>For boys social networking sites are places to maintain contact with friends and make new friends; older boys use social networking sites to flirt (Pew/Internet, 2007) </li></ul>flickr : Feuillu
    9. 9. Growth & Reach May 24 Sept. Feb. ‘04
    10. 10. Facebook Usage <ul><li>Average user spends 20 minutes per visit on Facebook (Facebook, 2008) Average user visits 32 pages per visit (Alexa, 2008) </li></ul>Flickr : gywst
    11. 11. Applications for Libraries <ul><li>Notre Dame Library Search (2 active daily users) </li></ul><ul><li>WorldCat (47 daily active users) </li></ul><ul><li>JSTOR (20 daily active users) </li></ul>
    12. 12. Facebook Pages
    13. 13. Libraries and Pages - Hennepin <ul><li>183 Fans </li></ul><ul><li>Promoted on the catalog's blog and library website </li></ul>
    14. 14. Libraries and Pages - Aurora University <ul><li>Charles B. Phillips Library </li></ul><ul><li>Over 120 Fans </li></ul><ul><li>Promotion: each new Fan entered to win two Phantom of the Opera Tickets </li></ul>
    15. 15. Facebook Pages Stats
    16. 16. Events (require collaboration)
    17. 17. Poke Me! http://flickr.com/photos/theyoungthousands/2225433234/
    18. 18. The Birth & Growth of Ideas http://flickr.com/photos/ko_an/35978155/
    19. 19. Back to the Future… http://flickr.com/photos/locusolus/2302863748/
    20. 20. Social Objects <ul><li>Most viewed </li></ul><ul><li>Most discussed </li></ul><ul><li>Top rated </li></ul><ul><li>Most responded </li></ul>
    21. 21. The Proof is in the Pudding (and by “the Pudding”, I mean LibraryThing)
    22. 22. (…or AADL)
    23. 23. (…or WorldCat.org)
    24. 24. <ul><li>Basically, lots of pudding, lots of proof. </li></ul>(…or Amazon…)
    25. 25. Good grief, Cliff, where are you going with this? http://flickr.com/photos/b-tal/163450213/
    26. 26. <ul><li>Library catalogs are social networks </li></ul><ul><li>for ideas . </li></ul>
    27. 27. Social Networks: <ul><li>Profile </li></ul><ul><li>Friending </li></ul><ul><li>Public Comments </li></ul><ul><li>--danah boyd </li></ul>
    28. 28. Ideas are social
    29. 30. <ul><li>The line between social space and intellectual space isn’t blurring… </li></ul><ul><li>It was never there in the first place. </li></ul>
    30. 31. How do you see in-person social interaction in your libraries? <ul><li>--complaining about the printer --making out in the stacks --working in study groups --looking at MySpace profiles together --glaring at someone's cell phone going off (when it's annoying) --laughing at someone's cell phone going off (when it's a chicken) --getting help from a library worker --wayfinding together --meeting friends --checking out hotties </li></ul>
    31. 32. <ul><li>How do we move beyond the old stereotypical librarian response? </li></ul>http://flickr.com/photos/tinfoilraccoon/68838264/
    32. 33. Please, think of the users… http://flickr.com/photos/megem519/821458301/
    33. 34. How to not be left behind… <ul><li>talk to your users & find out what they want </li></ul><ul><li>use the tools that they are using </li></ul><ul><li>broadcast what you're doing </li></ul><ul><li>&quot;earn your audience&quot; </li></ul>http://flickr.com/photos/vermininc/2337307518/
    34. 35. Thanks! <ul><li>Cliff was able to present thanks to support received from The Center for Faculty Development and Research Development and Instruction Improvement, as well as a Library/MLIS Faculty Development Grant. </li></ul><ul><li>w00t! </li></ul>
    35. 36. Questions for us? http://flickr.com/photos/-bast-/349497988/