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Facebook Apps and Libraries' Friendly Future
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Facebook Apps and Libraries' Friendly Future

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CIL2008 - Social Software Track.

CIL2008 - Social Software Track.

Published in: Technology, Education

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    • 1. Facebook Apps & Libraries' Friendly Future Laurie Bridges & Cliff Landis
    • 2. What is Facebook?
      • "Facebook is a social utility that connects you with the people around you."
    • 3. Facebook: Why should librarians care?
      • Popularity of the website
      • Serving generation Y (now and in the future)
      • Social aspects of information sharing
      • Organization of information
      • Outreach opportunities
      • Advertising opportunities
      • Virtual networking with librarians
    • 4. It's Popular!
      • Facebook is the most popular website for young adults age 18-24.  More popular than Google. (Anderson Analytics, 2007).
      Flickr: Laughing Squid
    • 5. Top 10 Websites
    • 6. Social Networking More Popular Among Women (18-24)
    • 7.
      • Over 58 million active users and more than 1/2 of them return daily (Facebook, 2008)
      • 85% of college/university students have a Facebook account (Facebook, 2008)
      • Facebook is the 5th most popular website in the U.S. and 2nd in Canada (Alexa, March '08)
      More Stats
    • 8. Social Networking and Teens
      • 55% of all teens, age 12-17, use online social networking sites (Pew/Internet, 2007)
      • For girls social networking sites are places to reinforce pre-existing friendships (Pew/Internet, 2007)
      • For boys social networking sites are places to maintain contact with friends and make new friends; older boys use social networking sites to flirt (Pew/Internet, 2007)
      flickr : Feuillu
    • 9. Growth & Reach May 24 Sept. Feb. ‘04
    • 10. Facebook Usage
      • Average user spends 20 minutes per visit on Facebook (Facebook, 2008) Average user visits 32 pages per visit (Alexa, 2008)
      Flickr : gywst
    • 11. Applications for Libraries
      • Notre Dame Library Search (2 active daily users)
      • WorldCat (47 daily active users)
      • JSTOR (20 daily active users)
    • 12. Facebook Pages
    • 13. Libraries and Pages - Hennepin
      • 183 Fans
      • Promoted on the catalog's blog and library website
    • 14. Libraries and Pages - Aurora University
      • Charles B. Phillips Library
      • Over 120 Fans
      • Promotion: each new Fan entered to win two Phantom of the Opera Tickets
    • 15. Facebook Pages Stats
    • 16. Events (require collaboration)
    • 17. Poke Me! http://flickr.com/photos/theyoungthousands/2225433234/
    • 18. The Birth & Growth of Ideas http://flickr.com/photos/ko_an/35978155/
    • 19. Back to the Future… http://flickr.com/photos/locusolus/2302863748/
    • 20. Social Objects
      • Most viewed
      • Most discussed
      • Top rated
      • Most responded
    • 21. The Proof is in the Pudding (and by “the Pudding”, I mean LibraryThing)
    • 22. (…or AADL)
    • 23. (…or WorldCat.org)
    • 24.
      • Basically, lots of pudding, lots of proof.
      (…or Amazon…)
    • 25. Good grief, Cliff, where are you going with this? http://flickr.com/photos/b-tal/163450213/
    • 26.
      • Library catalogs are social networks
      • for ideas .
    • 27. Social Networks:
      • Profile
      • Friending
      • Public Comments
      • --danah boyd
    • 28. Ideas are social
    • 29.  
    • 30.
      • The line between social space and intellectual space isn’t blurring…
      • It was never there in the first place.
    • 31. How do you see in-person social interaction in your libraries?
      • --complaining about the printer --making out in the stacks --working in study groups --looking at MySpace profiles together --glaring at someone's cell phone going off (when it's annoying) --laughing at someone's cell phone going off (when it's a chicken) --getting help from a library worker --wayfinding together --meeting friends --checking out hotties
    • 32.
      • How do we move beyond the old stereotypical librarian response?
      http://flickr.com/photos/tinfoilraccoon/68838264/
    • 33. Please, think of the users… http://flickr.com/photos/megem519/821458301/
    • 34. How to not be left behind…
      • talk to your users & find out what they want
      • use the tools that they are using
      • broadcast what you're doing
      • "earn your audience"
      http://flickr.com/photos/vermininc/2337307518/
    • 35. Thanks!
      • Cliff was able to present thanks to support received from The Center for Faculty Development and Research Development and Instruction Improvement, as well as a Library/MLIS Faculty Development Grant.
      • w00t!
    • 36. Questions for us? http://flickr.com/photos/-bast-/349497988/