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  • 1. Facebook Apps & Libraries' Friendly Future Laurie Bridges & Cliff Landis
  • 2. What is Facebook?
    • "Facebook is a social utility that connects you with the people around you."
  • 3. Facebook: Why should librarians care?
    • Popularity of the website
    • Serving generation Y (now and in the future)
    • Social aspects of information sharing
    • Organization of information
    • Outreach opportunities
    • Advertising opportunities
    • Virtual networking with librarians
  • 4. It's Popular!
    • Facebook is the most popular website for young adults age 18-24.  More popular than Google. (Anderson Analytics, 2007).
    Flickr: Laughing Squid
  • 5. Top 10 Websites
  • 6. Social Networking More Popular Among Women (18-24)
  • 7.
    • Over 58 million active users and more than 1/2 of them return daily (Facebook, 2008)
    • 85% of college/university students have a Facebook account (Facebook, 2008)
    • Facebook is the 5th most popular website in the U.S. and 2nd in Canada (Alexa, March '08)
    More Stats
  • 8. Social Networking and Teens
    • 55% of all teens, age 12-17, use online social networking sites (Pew/Internet, 2007)
    • For girls social networking sites are places to reinforce pre-existing friendships (Pew/Internet, 2007)
    • For boys social networking sites are places to maintain contact with friends and make new friends; older boys use social networking sites to flirt (Pew/Internet, 2007)
    flickr : Feuillu
  • 9. Growth & Reach May 24 Sept. Feb. ‘04
  • 10. Facebook Usage
    • Average user spends 20 minutes per visit on Facebook (Facebook, 2008) Average user visits 32 pages per visit (Alexa, 2008)
    Flickr : gywst
  • 11. Applications for Libraries
    • Notre Dame Library Search (2 active daily users)
    • WorldCat (47 daily active users)
    • JSTOR (20 daily active users)
  • 12. Facebook Pages
  • 13. Libraries and Pages - Hennepin
    • 183 Fans
    • Promoted on the catalog's blog and library website
  • 14. Libraries and Pages - Aurora University
    • Charles B. Phillips Library
    • Over 120 Fans
    • Promotion: each new Fan entered to win two Phantom of the Opera Tickets
  • 15. Facebook Pages Stats
  • 16. Events (require collaboration)
  • 17. Poke Me! http://flickr.com/photos/theyoungthousands/2225433234/
  • 18. The Birth & Growth of Ideas http://flickr.com/photos/ko_an/35978155/
  • 19. Back to the Future… http://flickr.com/photos/locusolus/2302863748/
  • 20. Social Objects
    • Most viewed
    • Most discussed
    • Top rated
    • Most responded
  • 21. The Proof is in the Pudding (and by “the Pudding”, I mean LibraryThing)
  • 22. (…or AADL)
  • 23. (…or WorldCat.org)
  • 24.
    • Basically, lots of pudding, lots of proof.
    (…or Amazon…)
  • 25. Good grief, Cliff, where are you going with this? http://flickr.com/photos/b-tal/163450213/
  • 26.
    • Library catalogs are social networks
    • for ideas .
  • 27. Social Networks:
    • Profile
    • Friending
    • Public Comments
    • --danah boyd
  • 28. Ideas are social
  • 29.  
  • 30.
    • The line between social space and intellectual space isn’t blurring…
    • It was never there in the first place.
  • 31. How do you see in-person social interaction in your libraries?
    • --complaining about the printer --making out in the stacks --working in study groups --looking at MySpace profiles together --glaring at someone's cell phone going off (when it's annoying) --laughing at someone's cell phone going off (when it's a chicken) --getting help from a library worker --wayfinding together --meeting friends --checking out hotties
  • 32.
    • How do we move beyond the old stereotypical librarian response?
    http://flickr.com/photos/tinfoilraccoon/68838264/
  • 33. Please, think of the users… http://flickr.com/photos/megem519/821458301/
  • 34. How to not be left behind…
    • talk to your users & find out what they want
    • use the tools that they are using
    • broadcast what you're doing
    • "earn your audience"
    http://flickr.com/photos/vermininc/2337307518/
  • 35. Thanks!
    • Cliff was able to present thanks to support received from The Center for Faculty Development and Research Development and Instruction Improvement, as well as a Library/MLIS Faculty Development Grant.
    • w00t!
  • 36. Questions for us? http://flickr.com/photos/-bast-/349497988/