Lessons from Karen• Bullying sucks• Story occurred over multiple channels, both social and mass• Story unfolded quickly• Very little control over this story was held by anyone• Attention is a blunt object
Promises of social computingCollective actionCivil societyCognitive surplusCrowd sourcingPersuasive technologySocial Capital *plus all that money stuff...
Consumer with attention Producer wants attention
Herb SimonBounded Rationality SatisficingThe attention Economy
"...in an information-rich world, thewealth of information means a dearthof something else: a scarcity ofwhatever it is that informationconsumes. What information consumesis rather obvious: it consumes theattention of its recipients. Hence awealth of information creates apoverty of attention and a need toallocate that attention efficientlyamong the overabundance ofinformation sources that mightconsume it. " - Herb Simon
Attention Economy“There is something else thatmoves through the Net,ﬂowing in the oppositedirection from information,namely attention.”- Michael Goldhaber
Units of AttentionEthan Zuckerman - TheKardashian Unit ofAttention
Proposition 3:The current social mediaenvironment is *not*scarce.
Social media aggregates and (could) overwhelmdanah boyd peer production = more “infomunication” than we can attend toMichael Bernstein Twitter Zen
Proposition 4:People have to figureout how to spend theirattention*and get you to spend your attention
Proposition 5:Social computingsystems design and usis about attentionmanagement
Content Social ArchitectureAttention management strategies
Individual strategies• Heuristics• Bias - Selective exposure• Uses and gratiﬁcations• Rational choice• Social inﬂuence• Etc.
HabitRobert LaRose Socio-cognitive theory Habit = low cost choice mechanism Habit vs. addiction Forming / breaking habits “Slashdot is for old dudes” theory