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Lampe Social Media 4 Execs slides

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  • Transcript

    • 1. LeveragingSocial MediaDr. Cliff LampeDepartment ofTelecommunication,Information Studies andMediaCollege of CommunicationArts and Sciences
    • 2. Cliff LampeMSU ProfSocial Media ResearchLabOnline Interaction LabPhD in Informationfrom UMOld school nerd
    • 3. Research on social mediaMultiple academicdisciplinesIndustry research labsAcademic/industrypartnerships
    • 4. What’s different about social media?
    • 5. New technology and social practices* Ubiquity of hardware and software Storability Computability Reduces the cost of interactivity * OK, not all new
    • 6. Some social media trends74% in US have Internet 59% “wireless”access 84% 18-29 yr olds65% have broadband wireless26% comment 7% of adults have tablets67% watch video online 28% access news from cellphones85% of adults have acellphone 4% use location based November 2010, Pew
    • 7. AcademicResearch onLeveragingSocial Media
    • 8. Managing Cost-Benefit RatiosClarifying benefits for people you’re expecting to do the work
    • 9. Top down grassroots “The Spanish Moss Problem”
    • 10. Attracting participation The “Field of Dreams” Problem
    • 11. The Breakdown of IntuitionSocial media designers don’t necessarily know what their audience will react to.
    • 12. Encouraging user contributionsThe “Power Law” Problem
    • 13. Measurable OutcomesThe “Did this affect mission?” problem
    • 14. Leveraging interactivity The “Broadcast Only” problem
    • 15. Thanks!Cliff Lampelampecli@msu.eduTwitter: @clifflampeSlideShare: clifflampe