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Mobile application basics clicktecs

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The fact that 750+ million people use Facebook, and over 250+ million are accessing Facebook via a mobile device, or that there are approximately 5.7 billion Smart Phones in the world (more then there ...

The fact that 750+ million people use Facebook, and over 250+ million are accessing Facebook via a mobile device, or that there are approximately 5.7 billion Smart Phones in the world (more then there are human beings), leads to the irrefutable conclusion that… ‘The Future is Definitely Mobile’.

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    Mobile application basics  clicktecs Mobile application basics clicktecs Document Transcript

    • Mobile Application Basics – What are Mobile Apps?The fact that 750+ million people use Facebook, and over 250+ million are accessing Facebookvia a mobile device, or that there are approximately 5.7 billion Smart Phones in the world (morethen there are human beings), leads to the irrefutable conclusion that… ‘The Future isDefinitely Mobile’.There is still a lot of ambiguity surrounding Mobile Applications, and what value they will bringto a business owner. Due to a lack of clarity and information around the whole mobileapplication world, there is clearly a need, and an opportunity to educate the business communityabout them.The intention of this post is to simplify Mobile Apps in order for any business owner to be ableto make an educated decision on whether the Mobile application market is worth getting into, ornot.In the Mobile App realm there are 2 broad kinds of apps: 1. Conceptual Apps 2. Process Augmentation AppsConceptual Mobile AppsThink of Conceptual Apps as the “idea” apps. They are usually unique, fresh and innovative.An example of a Conceptual App is the Tiger Woods App. This App is able to recognize yourgolf swing, plot it against Tiger’s swing, and show the differences. Another example of aConceptual App is the Taxi Meter App. This App calculates the fare as you travel betweenlocations. The best example of a Conceptual App being SIRI, the Iphone’s intelligent personalassistant who is designed to help you get things done simply by asking it.The financial upside of building these apps can be HUGE. Unique concepts are hard to come by,and the engineering required to deliver these types of apps is very complex. A vast majority ofthese applications make their money by selling the app itself, another large segment monetizesand leverages the viral aspect of these apps.Example – Tiger Woods MySwing – $4.99 on iPhone $9.99 iPad – this has over 80K downloadsin each version
    • Process Augmentation Mobile AppsWith Process Augmentation Mobile Apps, you are finding an application that offers mainlyfunctionality or an “augmentation” to an existing business process, either offline or as a webapplication, and you are building an application to further enhance it, or simply add mobility.There are thousands of examples of Process Augmentation Apps: To-do list trackers like“Remember the milk”, Google Maps Application, Hotel Apps, Airline Apps, Banking Apps andmany more…A simple strategy to determine if a business needs a mobile app is to find a company that alreadyengages with its customers or employees – who are mobile, identify its existing processes andenhance their functionality by building a new and improved app to further develop mobility andefficiency.To recognize and materialize this need requires ingenuity and expertise but the delivery ofProcess Augmentation apps is not a difficult undertaking for the most part.These apps are normally free but some can cost upwards of $5 to download. The monetizationhappens outside the app, essentially through the value enhancement that the app brings to theinteraction between the business and the customer/employee.Example – Tripadvisor. They probably spent more than $200k to build this app, but they give itaway for free. The added value this app brings to the users is what constitutes its real worth.The mobile world will continue to change the way we interact, the way we seek and receiveinformation and, ultimately, the way we do business. Before any company decides whether itneeds to engage the mobile playing field and develop a mobile application, outlining the specificrole and utility of the application in rapport to the business requirements is key to ensuring itssuccess. That being said, in today’s digital world, mobile aps are, in many regards, the essentialtools of the trade.About us –ClickTecs is a specialized Digital Marketing Agency, headquartered in Toronto, Canada. Wehave made it our mission to help businesses navigate the shift from offline marketing to digitalmarketing by combining marketing creativity with technical expertise. http://clicktecs.com/