Linked in tutorial-how-to-use-linkedin-advanced-and-optimize-linkedin-profile
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If you are finding that technology is moving at light speed, and you are still considering upgrading your analog phone, then this post is probably not for you! However, for those who have already ...

If you are finding that technology is moving at light speed, and you are still considering upgrading your analog phone, then this post is probably not for you! However, for those who have already ‘Gone where no man has gone before…’ this quick Advanced LinkedIn Tutorial will show you how you can take your LinkedIn Profile to the next level.
The embedded video tutorial in this post will assume that you already have a LinkedIn Profile, and will show you a few tips on increasing your visibility on LinkedIn Search Engine.

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Linked in tutorial-how-to-use-linkedin-advanced-and-optimize-linkedin-profile Linked in tutorial-how-to-use-linkedin-advanced-and-optimize-linkedin-profile Document Transcript

  • LinkedIn Tutorial | How to use LinkedIn Advanced & optimize LinkedIn ProfileIf you are finding that technology is moving at light speed, and you are stillconsidering upgrading your analog phone, then this post is probably not for you!However, for those who have already ‘Gone where no man has gone before…’ thisquick Advanced LinkedIn Tutorial will show you how you can take your LinkedInProfile to the next level.The embedded video tutorial in this post will assume that you already have aLinkedIn Profile, and will show you a few tips on increasing your visibility onLinkedIn Search Engine.Benefits of a LinkedIn ProfileLet’s begin with some widely adopted truths: • Only when someone believes you have a good reputation and are credible, will they consider doing business with you • People are making decisions, relying on more then traditional media. • Consumers consider websites, blogs, search, email and social media to direct their decisions • Your Public Profile on LinkedIn acts as your Social Selling Business Card • Once you optimize your LinkedIn profile, it will generate more traffic to your website
  • • Since LinkedIn is an authority site, your LinkedIn profile is indexed and ranked (if optimized properly)Using Anchor Text in the links on your LinkedIn profile gives more ‘Link Juice’ toyour websiteHow to optimize your LinkedIn Profile?Now let’s get started on optimizing your LinkedIn profile. Here are some keyitems that will really boost the optimization of your LinkedIn profile:a) Your Professional Headline in LinkedInSince you are limited by the number of characters you can enter in this space, it isimportant to do keyword research on the key phrases or skill sets that will drive themost traffic, and are in line with your experience. For example, if you specialize inmobile marketing, you may consider using words such as ‘mobile marketingexpert’, ‘mobile expert’, ‘mobile applications’ and/or ‘mobile websites’.b) Current and Past Employment History on LinkedInTypically job titles are entered here, however this is another key area where youcan insert keywords that are in line with your skills. For example, if you were theVP of Franchise Development, you may consider entering additional keywordsafter your official title such as, ‘Franchise Expert’, ‘Franchise Advisor’ and/or‘Franchise Consultant’.c) Employment Description Section on LinkedInThis area plays a very important role in the optimization of your LinkedIn Profile.Because it is not limited by the number of characters you can use, here you canoutline your job description in detail, all the while keeping in mind the key skillsets you want to be identified for on LinkedIn.d) Professional Summary on LinkedInThis are is analogous to a cover letter. Ensure that the keywords you have beenoptimizing for throughout your LinkedIn Profile are repeated sporadically in yoursummary section.e) LinkedIn Specialties
  • A great way to increase the keyword density, without having the profile sound as ifit was written for search engines, is to list your specialties. This allows for an easyto follow list of skills, and it also increases the density and therefore the level ofoptimization for those keywords.f) LinkedIn Interests & LinkedIn Honors and AwardsAn area that is often neglected when users optimize their Linkedin profiles are theInterests and Honors & Awards sections. If you want your profile to rank for acompetitive keyword on Linkedin, chances are you will need to utilize thesesections in order to get the maximum repetition of the target keyword.g) LinkedIn Vanity URLsTo ensure you are claiming your name, it would be wise to get your vanity url.Simply go to this link, http://www.linkedin.com/profile/public-profile-settings andtype in your name the way people would search for it. If it is available, claim it.h) Adding a LinkedIn BadgeOnce your profile is professionally built and optimized, you want to drive traffic toit. Remember, it is your “Social Selling Business Card”. You can do this byadding a Linkedin Badge to your other web properties. Check out this link to learnhow to get the html snippet which you can use to put a Linkedin badge on yourwebsite. www.linkedin.com/profile?promoteProfilei) LinkedIn GroupsAnother way to drive traffic to your profile is to be active on Linkedin Groups.You are limited to joining 50, so pick wisely. Don’t just join groups where allyour peers are. Try to join groups where your customers are, offer to connectpeople and give advice to demonstrate your knowledge and expertise. Rememberto sign off using a link back to your profile or website.j) LinkedIn RecommendationsThis is an extremely valuable part of LinkedIn. The LinkedIn recommendationsare out on the web forever, and will be read by everyone who searches for youonline. To get recommendations, use personal notes rather then the automatedemails that the LinkedIn Recommendation module sends by default.
  • In summary, I hope we were able to prove how important it is to have aprofessionally optimized LinkedIn Profile. It acts as your social selling businesscard, and helps build credibility. However, remember that the old adage ‘if youbuild it, they will come’, only works in the field of dreams. You have to activelyoptimize your LinkedIn Profile if you want to increase visibility and be found forthe areas in which you have expertise.About the AuthorA serial entrepreneur with extensive background in franchising and interests inmultiple online business channels, Jamshaid (Jam) Hashmi has played aninstrumental role in the franchise development and success of a renownedinternational franchise company. His most recent entrepreneurial interests includelaunching ClickTecs, a Digital Marketing company specializing in Search Engineand Social Media Marketing as well as Website and Mobile Applicationdevelopment. In 2007 he co-founded WSI Search Result, an online marketingcompany that supplies services to Internet Marketing Consultants. A sought afterpublic speaker, Jam has been the featured keynote at many franchise conferencesand international summits. He regularly trains ‘C’ Level Executives and supportsboth new and seasoned business owners on SEO, Social Media, Mobile Marketing,Brand Reputation Management and Conversion & Measurement through webanalytics. When he’s not scaling the heights of the Internet world, Jam ‘unwinds’on extreme thrill-seeking adventures from the jungles of the Amazon to the highestsummits. His passions include working with NGOs on humanitarian missions toareas around the world affected by disasters and poverty. http://clicktecs.com/