Your SlideShare is downloading. ×
0
Content Marketing              Jamshaid	  (Jam)	  Hashmi	                jhashmi@clicktecs.com	  	                   @jams...
DigitizationThetransformationof data fromoffline (physical)to online (digital)
Did	  you	  know…?	                               	  Sales	  metrics	  are	  changing	  to	  reflect	      changes	  in	  b...
The	  power	  of	  3	  
Lets	  discuss	  these	  3	  common	  markeBng	   tacBcs	  in	  greater	             detail	  
Content Marketing: Old and New	  Official	  Defini:on:	  	                                              	                    ...
SEO-­‐-­‐Perfectly	  Op.mized	  Page	  	  
What	  is	  Social	  Media?	       	  media	  is	  basically	  a	  social  conversa:on	                    Did	  you    	 ...
What	  is	  Social	  Media?	  •  Using	  Networks	  such	  as:	  
The	  power	  of	  3	  
OpBmized	  Content	  MarkeBng	  New	  Normal	  Defini:on:	          “Op:mized	  Content	  MarkeBng	  is	  the	  art	  	  of...
Focus on Engagement vs Lead count.     Implication: Businesses are moving away                  from “how do I generate mo...
Where	  to	  begin?	  Start	  with	  ques:ons	  about	  Audience	  •      Who	  is	  the	  customer?	  What	  do	  they	  ...
 Next…	  •	  Keywords:	  Broad	  &	  Category	  (even	  mobile	  keywords)	  	  •	  Content:	  Resource	  Center,	  Blogs,...
Hub	  =	  Blog	  =	  Website	                 	  
SEO	  &	  Social	  Media	  Together	  •  Just	  adding	  pages	  and	  pages	  of	  content	  as	  an	  SEO	     strategy	...
Changes	  &	  Updates	  
Remember	  the	  old	  adage..	                      	                      	  Slow	  and	  Steady	  Wins	  the	  Race!	  ...
Remember	  the	  old	  adage..	                      	                      	  Slow	  and	  Steady	  Wins	  the	  Race!	  ...
In	  the	  new	  normal…	  Fast	  and	  Consistent	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  always	  beats	...
QuesBons?	  Jamshaid	  (Jam)	  Hashmi	  1888	  678	  7588	  x	  1278	  Toll	  Free	  jhashmi@clicktecs.com	  	  Connect	  ...
Upcoming SlideShare
Loading in...5
×

Content Marketing Strategy | What is Content Marketing | Content Marketing Plan

4,668

Published on

The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money.
It has changed the way we communicate, and it has really changed the way we seek and receive information.

Published in: Technology, Business

Transcript of " Content Marketing Strategy | What is Content Marketing | Content Marketing Plan"

  1. 1. Content Marketing Jamshaid  (Jam)  Hashmi   jhashmi@clicktecs.com     @jamshaidhashmi  
  2. 2. DigitizationThetransformationof data fromoffline (physical)to online (digital)
  3. 3. Did  you  know…?    Sales  metrics  are  changing  to  reflect   changes  in  buyer  behaviour      
  4. 4. The  power  of  3  
  5. 5. Lets  discuss  these  3  common  markeBng   tacBcs  in  greater   detail  
  6. 6. Content Marketing: Old and New  Official  Defini:on:       “Content  MarkeBng  is  the  art     of  understanding  exactly  what  your  prospects  and   customers  need  to  know.    Then  delivering  that  content   to  them  in  a  relevant  and  compelling  way  to  grow  your   business”        -­‐-­‐The  Content  Marke.ng  Ins.tute  
  7. 7. SEO-­‐-­‐Perfectly  Op.mized  Page    
  8. 8. What  is  Social  Media?    media  is  basically  a  social conversa:on   Did  you   You  won’t   Hi!   What’s  up?   hear?   believe...  
  9. 9. What  is  Social  Media?  •  Using  Networks  such  as:  
  10. 10. The  power  of  3  
  11. 11. OpBmized  Content  MarkeBng  New  Normal  Defini:on:   “Op:mized  Content  MarkeBng  is  the  art    of   understanding  exactly  what  your  prospect  and   customers  need  to  know  and  deliberately  producing  op:mized  content  based  on  keywords  that  are  driving  organic  search  traffic  and  conversions.    Then  delivering   that  op:mized  content  in  a  relevant  and  compelling   way  to  grow  your  business  by  socializing  the  content   through  your  organiza:on’s  social  networks.”        -­‐-­‐Krista  LaRiviere,  gShiV  Labs  
  12. 12. Focus on Engagement vs Lead count. Implication: Businesses are moving away from “how do I generate more leads” to “how do I engage qualified buyers.”
  13. 13. Where  to  begin?  Start  with  ques:ons  about  Audience  •  Who  is  the  customer?  What  do  they  care  about?    •  Where  do  they  discover  content?    •  What  formats  do  they  prefer?    •  What  moBvates  them  to  act?    •  What  stories  will  we  tell  to  align  brand  &  customer   goals?      
  14. 14.  Next…  •  Keywords:  Broad  &  Category  (even  mobile  keywords)    •  Content:  Resource  Center,  Blogs,  Social  Content,  Media    •  Op:mize:  Corp  Site,  ArBcles,  Blogs,  Digital  Assets,  Videos    •  Socialize:  FB,  LinkedIn,  G+,  Slideshare,  Twiber,  YouTube    •  Integra:on:  MarkeBng  &  PR    •  Measure:  Non-­‐Brand  Keyword,  Traffic,  Social  KPIs,  Leads,  Conversions  
  15. 15. Hub  =  Blog  =  Website    
  16. 16. SEO  &  Social  Media  Together  •  Just  adding  pages  and  pages  of  content  as  an  SEO   strategy  doesn’t  cut  it  anymore   And  I’m  Social  Media.  •  Social  Media  is  the  new  way     to  take  your  SEO  strategy  to     Hello.    I’m  SEO.   the  next  level  •  Social  Media  increases  the     number  of  high  quality  links     and  targeted  traffic  
  17. 17. Changes  &  Updates  
  18. 18. Remember  the  old  adage..      Slow  and  Steady  Wins  the  Race!     ‘If  you  slowly  and  consistently  implement  this   strategy,  you  will  be  ok…’  
  19. 19. Remember  the  old  adage..      Slow  and  Steady  Wins  the  Race!     ‘If  you  slowly  and  consistently  implement  this   strategy,  you  will  be  ok…’  
  20. 20. In  the  new  normal…  Fast  and  Consistent                                      always  beats  slow  and  steady!  
  21. 21. QuesBons?  Jamshaid  (Jam)  Hashmi  1888  678  7588  x  1278  Toll  Free  jhashmi@clicktecs.com    Connect  with  me  on  Linkedin  hbp://ca.linkedin.com/in/jamshaidhashmi    Follow  me  on  Facebook:  www.facebook.com/jamshaidhashmi    
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×