Mobile Sites and Mobile SEO       Mobile Sites &        Mobile SEO    www.ClickTecs.com
Did you know?• 90% of mobile users in US and Western Europe have  a web-enabled phone- Source Comscore 2010  Mobile Year i...
70/20/10Traditional Online    Emerging Platforms     Future Investment                     Mobile           Social Media  ...
Solve a Need… Mobile ProblemsMobile users face four main usabilityhurdles:•   Small screens•   Awkward input•   Download d...
In the past1900 - innovation   1983 - portability       2010+ – smart phone
Today– a 3 screen future
Types of Activities• Communication (including email,social network sites, forums, using acamera application to send a pict...
Mobile Sites vs Full Sites1. If your budget allows for a mobile site, build one: yourusers will do better with it.2. Use s...
Mobile Website• Auto-Detect Mobile Phones. Mobile-friendly websites  automatically detect that users are on a mobile devic...
Mobile Websites ContinuedFluidity. Design with a fluid layout that will gracefullyadapt to a range of typical mobile scree...
Mobile SitesOne Window. Avoid pop-ups and new windows. A user’sentire experience should take place in a single window.Simp...
Mobile Sites Cont’dUse Alt Tags. Sometimes images won’t load, eitherbecause of issues with the mobile browser or because a...
Last but not least –Mobile SitesEscape Hatch. Sometimes users just need to use yournormal site. If possible, always have a...
Did you know…1 in 7 searches on Google areperformed on a mobile device                           Google’s keyword tool    ...
Keyword Query ContextGoogle’s research:• 59% of smartphone users  report using the mobile  Internet while waiting in line•...
Mobile Search vs DesktopLocal results are more likely in mobileImage search optimization and video SEO oftenhave a low pri...
Like me, Like me NotNo Google Plus One in mobileresults (yet)                          Fewer places to filter in          ...
Mobile SEO1. Validating the page with the .Mobi   Validator or the W3C Validator                     Low                  ...
Mobile SEO Continued3. Mobile Search results tend to reflect ‘Local Search results’ – your site   must be optimized for lo...
Mobile Keyword Research Tool
Great Tools to use• www.ipadpeek.com - see how your site looks on an ipad   – Note: Flash works so not fully accurate (dis...
‘The Market doesn’t know what it      wants until it sees it.’            ~JK Rowling, Author
Next Steps• Look for a blog post on Mobile Sites vs  Mobile SEO• Review Analytics of existing sites for  Mobile Traffic an...
Questions?Jamshaid (Jam) Hashmi1888 678 7588 x 1278 Toll Freejhashmi@clicktecs.comConnect with me on Linkedinhttp://ca.lin...
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Build Mobile Websites | How to make a Mobile Website | Creating Mobile Websites

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Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.

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  • Small screens. For something to be mobile, it must be easy to carry and thus relatively small. Small screens mean fewer visible options at any given time, requiring users to rely on their short-term memory to build an understanding of an online information space. This makes almost all interactions harder. It’s also difficult to find room for multiple windows or other interface solutions that support advanced behaviors, such as comparative product research.• Awkward input, especially for typing. It’s hard to operate GUI widgets without a mouse: menus, buttons, hypertext links, and scrolling all take longer time and are more error-prone, whether they’re touch-activated or manipulated with a teensy trackball. Text entry is particularly slow and littered with typos, even on devices with dedicated mini-keyboards.• Download delays. Getting the next screen takes forever — often longer than it would on dial-up, even with a supposedly faster 3G service.• Mis-designed sites. Because websites are typically optimized for desktop usability, they don’t follow the guidelines necessary for usable mobile access.
  • Local results are more likely in mobile, so Google Places listings sometimes appear higher in mobile results than they do in desktop, and domains with local intent are more likely to appear. If you have a local business that you’re interested in optimizing, this makes Google Places optimization essential, and may even call for domains with geo-modified keywords, depending on your situation. This tactic may conflict with a desktop SEO strategy that would consolidate link equity into one canonical domain; but it may be most effective for mobile visibility. Positions of vertical results likely different in smartphone results. For example, video results are broken up on second line instead of placed on same line. Image results often appear higher in mobile search results. Image search optimization and video SEO often have a low priority in enterprise SEO, but if mobile is important to the business goals, this may change the overall priority.
  • No Google Plus One in mobile results (yet). Google will show +1 buttons next to all search results and ads, while encouraging other sites to include the buttons. All +1's are public and they're tied to Google Profiles. The goal is to use this data to personalize search results and ads by recommending sites +1'd by your friends. Google Social Search already does this, but there's no support for Facebook likes, so Google had to come up with a substitute. Smartphone results have different filters at the top (Web, Images, Places, more versus Web, Images, Videos, Maps, News, Shopping, Gmail, more). Fewer places to filter may mean a higher CTR in mobile search.
  • Your customers are searching the Internet on their mobile phones.  But what are they searching for?  Google has a new Keyword Tool so you can find out and optimise your site for mobile phones.The Google Mobile Keyword Tool gives you the data you need to work out which words people are using to discover you when they’re browsing on a mobile.  Whether you want to target smartphone users with full internet browsers, people using mobile (WAP) browsers or all mobile web users, this tool will only show you stats for the devices that you are interested in.To keep things simple, Google has integrated this new information into their existing keyword tool.Simply click on “Advanced Options” for access to the mobile search data:
  • When you talk to providers of the tools we all use and ask them about features to track the impact of mobile on search and social revenue, you are probably likely to hear that the market isn’t yet asking for these innovations.If the market isn’t yet asking for these innovations, I think part of the reason is that marketers don’t yet understand why they should care.ThinkIpad – did people create a demand for a screen larger then the iphone and not quiet as large as the lap top?? NO, however when Steve Jobs launched it, everyone wanted one (well almost everyone LOL)
  • Build Mobile Websites | How to make a Mobile Website | Creating Mobile Websites

    1. 1. Mobile Sites and Mobile SEO Mobile Sites & Mobile SEO www.ClickTecs.com
    2. 2. Did you know?• 90% of mobile users in US and Western Europe have a web-enabled phone- Source Comscore 2010 Mobile Year in review• Mobile Web use is growing faster than application use – Source Clickz.com• The current industries seeing the most growth in mobile searches are business, entertainment, and travel (30% in Restaurant category)• Mobile Searchers tend to use the same search engine on their mobile device as they use on their PC
    3. 3. 70/20/10Traditional Online Emerging Platforms Future Investment Mobile Social Media Website Landing Pages Paid Advertising SEO
    4. 4. Solve a Need… Mobile ProblemsMobile users face four main usabilityhurdles:• Small screens• Awkward input• Download delays• Poorly-designed sites
    5. 5. In the past1900 - innovation 1983 - portability 2010+ – smart phone
    6. 6. Today– a 3 screen future
    7. 7. Types of Activities• Communication (including email,social network sites, forums, using acamera application to send a picture to afriend),• Information seeking (examplesinclude finding business hours, stores,locations, directions, checking news,sport information, movie times),• Data handling (e.g., uploading apicture, installing an application),• Entertainment (e.g., watching video),• Transactions (e.g., shopping, banking)
    8. 8. Mobile Sites vs Full Sites1. If your budget allows for a mobile site, build one: yourusers will do better with it.2. Use site analytics to determine how much your site isaccessed from mobile devices and to decide whether it’sworth building a mobile site and which platform to prioritize3. Build a mobile site if people do small, quick transactionson your site under time pressure.4. Build a mobile site if people use your site to communicatewith each other.5. Build a mobile site if people come to your site to kill timeand browse.6. Do not build a mobile site if your full site has a shallowinformation structure and limited functionality (1–4 possibletasks).
    9. 9. Mobile Website• Auto-Detect Mobile Phones. Mobile-friendly websites automatically detect that users are on a mobile device and then display the appropriate version of the site.• Clear Calls to Action. The most important features of the site should be at the top of the page and should include clear calls to actions.• Avoid Mobile-Unfriendly Elements. The design should avoid mobile-unfriendly elements such as flash, large images, video, and complex layouts.
    10. 10. Mobile Websites ContinuedFluidity. Design with a fluid layout that will gracefullyadapt to a range of typical mobile screen resolutions.Touch Interface. Touch screens don’t have hover states— it’s all about fingers tapping, so don’t build a site thatrequires users to move their mouse over menus or otherelements. Also, make sure links and other clickableelements are big enough to tap with a fingertip.Scrolling. Limit scrolling to one direction — the siteshould only scroll vertically. Having to manage a pagethat scrolls horizontally and vertically is difficult tonavigate.
    11. 11. Mobile SitesOne Window. Avoid pop-ups and new windows. A user’sentire experience should take place in a single window.Simple Navigation. Simplify your navigation. Typically, asite’s traditional navigation is too complex for a mobilesite.Clean Code. Most desktop web browsers allow a lot ofleeway when rendering HTML and will usually display asite correctly, even if the code has flaws. Mobile browsersusually have less room for error, so there is an addedvalue to having clean, simple code.
    12. 12. Mobile Sites Cont’dUse Alt Tags. Sometimes images won’t load, eitherbecause of issues with the mobile browser or because auser’s connection is too slow. Always include descriptivealt tags for images, in case they don’t appear.Label Forms. Some modern websites embed formlabels inside the form field. On mobile, it’s much moredifficult to keep track of the fields, and users oftenmake use of “next/previous” buttons built into theykeyboard. Without clear labels alongside the formfields, it might be impossible to know what informationis supposed to be in which field.
    13. 13. Last but not least –Mobile SitesEscape Hatch. Sometimes users just need to use yournormal site. If possible, always have a link back to theoriginal, Full site and from your Desktop site to yourmobile site
    14. 14. Did you know…1 in 7 searches on Google areperformed on a mobile device Google’s keyword tool provides mobile keywords and volume
    15. 15. Keyword Query ContextGoogle’s research:• 59% of smartphone users report using the mobile Internet while waiting in line• 48% report using it while eating• 44% report using it while shopping.
    16. 16. Mobile Search vs DesktopLocal results are more likely in mobileImage search optimization and video SEO oftenhave a low priority in enterprise SEO, but will play acrucial role in Mobile Search
    17. 17. Like me, Like me NotNo Google Plus One in mobileresults (yet) Fewer places to filter in Mobile may mean a higher CTR in mobile search
    18. 18. Mobile SEO1. Validating the page with the .Mobi Validator or the W3C Validator Low Competition2. Following ‘traditional’ on-site SEO Best in MobilePractices such as: SEO means * Major keywords in the title tagging big * H1′s and body text opportunity * Rich keyword Meta Titles and Descriptions for your * Keyword-rich anchor text for internal links client!3. Have dedicated Link building Campaignfor the Mobile Site
    19. 19. Mobile SEO Continued3. Mobile Search results tend to reflect ‘Local Search results’ – your site must be optimized for local type searches. Also submit your business info to local directories making sure your site is verified and included in sites like Google’s Local Business Center.4. Get the Mobile Site spidered and indexed – submit to major searchengines: * Google Sitemaps * Yahoo! Submit Your Mobile Site5. Standard domain names and URLs(m.site.com, mobile.site.com, site.mobi, www.site.com/mobile)should all point to your mobile site. If you can afford only one of thesedomains, use m.site.com
    20. 20. Mobile Keyword Research Tool
    21. 21. Great Tools to use• www.ipadpeek.com - see how your site looks on an ipad – Note: Flash works so not fully accurate (disable the flash plugin)• www.iphonetester.com - how your site looks on an iphone• www.iphoney.com• http://validator.w3.org/mobile/ - Sees how mobile friendly your site is and checks against W3C Compliance• http://www.google.com/gwt/n - makes the page mobile- web-friendly by trimming the content down to its bare essentialshttp://www.gomez.com/mobile-readiness- instant-test- mobile readiness test gives you a score between 1 and 5 based on an analysis of over 30 proven mobile web development techniques
    22. 22. ‘The Market doesn’t know what it wants until it sees it.’ ~JK Rowling, Author
    23. 23. Next Steps• Look for a blog post on Mobile Sites vs Mobile SEO• Review Analytics of existing sites for Mobile Traffic and see if a Mobile Site is required• Upgrade SEO to include Mobile SEO
    24. 24. Questions?Jamshaid (Jam) Hashmi1888 678 7588 x 1278 Toll Freejhashmi@clicktecs.comConnect with me on Linkedinhttp://ca.linkedin.com/in/jamshaidhashmiFollow me on Facebook:www.facebook.com/jamshaidhashmi

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