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ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
ClickTale Launchpad - In Focus
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ClickTale Launchpad - In Focus

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An advanced look at analyzing your website with ClickTale

An advanced look at analyzing your website with ClickTale

Published in: Technology, Business
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  • Example #1:An example of what the owner wants the customers to do on the page
  • Example #1:An example of what the visitor wantsto do on the page
  • Explanation of what we are seeing (what the visitor wants to achieve on the page and how it is a minimal area of the page)
  • Explanation of what we are seeing -owner gives a lot of information to push the conversions he anticipates
  • Example #3:Showing the actual page. Very clear action item.
  • Click Heatmaps = what customers anticipate or would like to see on the page. This is successful b/c the HM’s match and show that visitors are looking and clicking in the same areas.
  • Example #1:Segment your funnels by referrers to see which ones are bringing in better leads (that lead to conversions)
  • Example #2:Comparing between key-words -- General
  • Example #2:Comparing between key-words -- filtered further by only RETURNING visitors
  • Pies instead of an actual funnel. Made up #’s.
  • Use the PC to confirm the issues that you found(scroll reach, bouncing visitors)
  • Example #1:Give customers want to achieve on the siteThis example = visitors look for something specific which is very small on the pageThis page is based on what you (the owner) wants the customer to do
  • Example #1:Give customers want to achieve on the siteThis example = visitors look for something specific which is very small on the pageThis page is based on what you (the owner) wants the customer to do
  • This is the new and improved page – now, giving the customers what they want. IDEA: by making what the customers what they want to achieve on the page easier to achieve, you can increase your conversions(a conversion is not always what you anticipate)
  • This is the new and improved page – now, giving the customers what they want. IDEA: by making what the customers what they want to achieve on the page easier to achieve, you can increase your conversions(a conversion is not always what you anticipate)
  • Made 1 main call to action button
  • Made 1 main call to action button
  • Business and customer objectives are the same – so make it easier for the customer to identify and get what he wants.
  • General idea of what to look for in the forms
  • Cont…
  • Example #1:UI changeFreestyle account: pre form
  • Example #1:UI changeFreestyle account: post form
  • Example #2: Changing the wording and the outcome
  • Example #2: Changing the wording and the outcome
  • Changes in clarity
  • Conversion increases when more directed instructions.
  • Example for success: Puma. Both micro and macro
  • Transcript

    • 1. In Focus “LaunchPad” Webinar seriesPresented by: Shmuli Goldberg www.ClickTale.com
    • 2. Agenda Landing Page Analysis Checkout & Form Optimization Summary & Tips www.ClickTale.com
    • 3. Landing Page Analysis customers’ intentions ClickTale Sites’ performance changes www.ClickTale.com
    • 4. intentionsLanding Page Analysis changes ClickTale perform ance Is what you are giving your customers actually what they want to achieve on your page? www.ClickTale.com
    • 5. intentionsLanding Page Analysis changes ClickTale perform ance The actual visitors’ attention lies in a very minimal and not focused part of the page www.ClickTale.com
    • 6. intentionsLanding Page Analysis changes ClickTale perform ance A clear focal area www.ClickTale.com
    • 7. intentionsLanding Page Analysis changes ClickTale perform ance Ignored area www.ClickTale.com
    • 8. intentionsLanding Page Analysis changes ClickTale perform ance A clear call to action www.ClickTale.com
    • 9. intentionsLanding Page Analysis changes ClickTale perform ance Customer’s intentions match the site’s intentions www.ClickTale.com
    • 10. intentionsLanding Page Analysis changes ClickTale perform ance- Are visitors converting?- Do your campaigns work?- Are you getting good leads? Segment by Traffic Source www.ClickTale.com
    • 11. intentionsLanding Page Analysis changes ClickTale perform ance Segment by Channels www.ClickTale.com
    • 12. intentionsLanding Page Analysis changes ClickTale perform ance Visitors from the USA Adding another dimension Visitors from the UK www.ClickTale.com
    • 13. intentionsLanding Page Analysis changes ClickTale perform ance Gathering data  reaching conclusions Paid Search CPC Referrals 3% 13% 21% 42% 35% 31% 56% 62% 37% www.ClickTale.com
    • 14. intentionsLanding Page Analysis changes ClickTale perform ance Checking performance for specific pages www.ClickTale.com
    • 15. intentionsLanding Page Analysis Changes ClickTale perform ance Focal point of customers, does not match that of the website www.ClickTale.com
    • 16. intentionsLanding Page Analysis Changes ClickTale perform ance www.ClickTale.com
    • 17. intentionsLanding Page Analysis Changes ClickTale perform anceChange according to customer’s behavior www.ClickTale.com
    • 18. intentionsLanding Page Analysis Changes ClickTale perform ance www.ClickTale.com
    • 19. intentionsLanding Page Analysis Changes ClickTale perform ance Before: Multiple calls to action www.ClickTale.com
    • 20. intentionsLanding Page Analysis Changes ClickTale perform ance After: One clear call to action www.ClickTale.com
    • 21. intentionsLanding Page Analysis Changes ClickTale perform ance Business needs match customer’s objectives www.ClickTale.com
    • 22. Agenda Landing Page Analysis Checkout & Form Optimization Summary & Tips www.ClickTale.com
    • 23. Checkout & Form Optimization Are there obstructions in your online forms? Which questions are visitors not answering? Is there a drop funnel? What fields are confusing your visitors? What fields are taking visitors too long to fill? www.ClickTale.com
    • 24. Checkout & Form Optimization - Is the form too intimidating? - Got there by mistake? - Why did they stop? - Where exactly did they stop? - What prevented them from converting? www.ClickTale.com
    • 25. Checkout & Form Optimization Before www.ClickTale.com
    • 26. Checkout & Form Optimization After A 12% improvement in conversion rate! www.ClickTale.com
    • 27. Checkout & Form Optimization 12% drop rate at the field: “Full Name” www.ClickTale.com
    • 28. Checkout & Form Optimization 1.1% drop rate at the field: “Name” www.ClickTale.com
    • 29. Checkout & Form Optimization Before www.ClickTale.com
    • 30. Checkout & Form Optimization After Need source in order to editPhone Number - Optional www.ClickTale.com
    • 31. Agenda Landing Page Analysis Checkout & Form Optimization Summary & Tips www.ClickTale.com
    • 32. Summary & Tips Be flexible with business objectives  customer objectives can bring in more and better conversions Look at the ‘other’ 95% of your visitors that don’t generally convert. Don’t make assumptions about your users’ behaviour. It’s easier to work with what the users are already doing, than force them to do something else. Test, test and re-test! www.ClickTale.com
    • 33. www.ClickTale.com
    • 34. www.ClickTale.com
    • 35. The ClickTale Team www.ClickTale.com

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