0
Why PR is More Important--and
         More Affordable--Than Ever

                 Changing Your Future With
           S...
Social Media




Presented by Jami Broom, Internet Marketing Strategist
Social Media & PR


Social Media
Costs:

Time




               Presented by Jami Broom, Internet Marketing Strategist
Social Media & PR

                        Public Relations
                        •Building Relationships
              ...
Social Media & PR

             Social Media = Reach
             •Reach directly into the lives
             of clients &...
Overview

•Types of Social Media
•Search: Being Found Online
•Tying It All Together
•Social Media Tools
•Setting Realistic...
Types of Social Media
Purpose                                 Social Media Sites
Social Networking


Video Sharing

PowerP...
Types of Social Media
How Can You Incorporate Social
Media onto Your Website?

•Blogs – Every website should have one!
•Po...
Social Media & Search


       How are people finding
       your business online?




       Presented by Jami Broom, Int...
Social
  Media &
  Search

Urban Spoon

       Twitter




         FaceBook



                    Presented by Jami Broo...
Tying It All Together
                                                                           Re-tweet

     Blog Post ...
Social Media
    Tools
Tweet Deck

See all “friends”, direct
messages, and mentions
at once




Manage Multiple
Twitter, F...
TweetDeck -       Manage multiple Twitter and FaceBook accounts from Mac,
         PC, Linux, iPhone, or iPad - http://www...
Social Media Etiquette


 People talk to People

 Computers do not talk to People




       Presented by Jami Broom, Inte...
Social
 Media
and ROI




          Presented by Jami Broom, Internet Marketing Strategist
Social
 Media    Step One: Define Your Goals
and ROI   Ask yourself:

          • Are you trying to increase brand awarene...
Social Media and Measuring ROI

Basic Metrics: Exposure
•How many fans?
•How many followers?
•Is Social Media increasing w...
Social Media and Measuring ROI


   The quantity of “followers” or
     “fans” you have does NOT
    dictate how successfu...
Social Media and Measuring ROI

Advanced Metrics: Influence, Engagement
& Action
•Are people conversing with you or each o...
Measuring ROI of Social Media

Google Analytics – Free service from Google. See who comes to your website, from
where, ref...
Measuring ROI of Social Media


Engaging and Measuring --

  •Coupons

  •Surveys

  •Contests/Giveaways




             ...
Social
 Media     Chris Brogan - http://www.chrisbrogan.com/
           @chrisbrogan
Bloggers
           Outspoken Media -...
Social
 Media in
Pittsburgh
    PodCamp Pittsburgh
    http://www.podcamppittsburgh.org
    September 18th & 19th – Art In...
Twitter
  Social      http://business.twitter.com/twitter101

 Media        http://mashable.com/2009/06/09/organize-twitte...
Clicks Internet Marketing
    The best customer is already
searching for your product or service.
   Let's make sure they ...
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PR & Social Media

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Using Social Media as a PR Tool -- Slides from Duquesne University\'s Entrepreneur Growth Conference.

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Transcript of "PR & Social Media"

  1. 1. Why PR is More Important--and More Affordable--Than Ever Changing Your Future With Social Media Tools & Online Networks Jami Broom, Internet Marketing Strategist Clicks Internet Marketing www.ClicksInternetMarketing.com www.Twitter.com/ClicksIM @ClicksIM Presented by Jami Broom, Internet Marketing Strategist
  2. 2. Social Media Presented by Jami Broom, Internet Marketing Strategist
  3. 3. Social Media & PR Social Media Costs: Time Presented by Jami Broom, Internet Marketing Strategist
  4. 4. Social Media & PR Public Relations •Building Relationships •Establishing Trust with Customers •Working with the Media to Generate “Buzz” Presented by Jami Broom, Internet Marketing Strategist
  5. 5. Social Media & PR Social Media = Reach •Reach directly into the lives of clients & customers •Share information •Build relationships •Answer customer questions •Keep people informed about the industry Presented by Jami Broom, Internet Marketing Strategist
  6. 6. Overview •Types of Social Media •Search: Being Found Online •Tying It All Together •Social Media Tools •Setting Realistic Goals •Return on Investment •Tracking Tools Presented by Jami Broom, Internet Marketing Strategist
  7. 7. Types of Social Media Purpose Social Media Sites Social Networking Video Sharing PowerPoint Presentations Bookmarking Sites Photo Sharing Presented by Jami Broom, Internet Marketing Strategist
  8. 8. Types of Social Media How Can You Incorporate Social Media onto Your Website? •Blogs – Every website should have one! •Podcasts – Streaming Media (Audio or Video) •Twitter – “Follow Me”, or Display Tweets •FaceBook – Display Status Updates, “Friend Me” Presented by Jami Broom, Internet Marketing Strategist
  9. 9. Social Media & Search How are people finding your business online? Presented by Jami Broom, Internet Marketing Strategist
  10. 10. Social Media & Search Urban Spoon Twitter FaceBook Presented by Jami Broom, Internet Marketing Strategist
  11. 11. Tying It All Together Re-tweet Blog Post Social Media Publisher Company Website Video Presented by Jami Broom, Internet Marketing Strategist
  12. 12. Social Media Tools Tweet Deck See all “friends”, direct messages, and mentions at once Manage Multiple Twitter, FaceBook accounts at once Presented by Jami Broom, Internet Marketing Strategist
  13. 13. TweetDeck - Manage multiple Twitter and FaceBook accounts from Mac, PC, Linux, iPhone, or iPad - http://www.tweetdeck.com Social HootSuite – Schedule tweets, track statistics, manage FaceBook, Twitter, Media and LinkedIn accounts from Mac, PC, Linux, iPhone, or iPad - http://hootsuite.com Twellow – Site that enables you to search for people on Twitter by city and Tools profile description - http://www.twellow.com Echofon – Twitter app for iPhone, FireFox, Mac, & FaceBook - http://www.echofon.com Twhirl – A desktop Twitter client - http://www.twhirl.org Twittelator – iPhone app for Twitter - http://www.stone.com/Twittelator Twitter Buttons – Incorporate Twitter onto your website - http://www.twitterbuttons.com YouTube – YouTube allows you to “Auto-Share” so that anytime you upload a video, it will publish to your Twitter, FaceBook – http://www.youtube.com Rss Graffiti for FaceBook – Allows you to integrate your organization’s “page” with Twitter - http://www.rssgraffiti.com Presented by Jami Broom, Internet Marketing Strategist
  14. 14. Social Media Etiquette People talk to People Computers do not talk to People Presented by Jami Broom, Internet Marketing Strategist
  15. 15. Social Media and ROI Presented by Jami Broom, Internet Marketing Strategist
  16. 16. Social Media Step One: Define Your Goals and ROI Ask yourself: • Are you trying to increase brand awareness? •Do you want to increase relevant traffic to your website? •Are you trying to broaden your customer base? •Do you want to improve your search engine rankings? •Do you want to increase sales for a product or service? Presented by Jami Broom, Internet Marketing Strategist
  17. 17. Social Media and Measuring ROI Basic Metrics: Exposure •How many fans? •How many followers? •Is Social Media increasing website traffic? •Is Social Media generating links from other sites to your website? Presented by Jami Broom, Internet Marketing Strategist
  18. 18. Social Media and Measuring ROI The quantity of “followers” or “fans” you have does NOT dictate how successful your campaign is – the quality of conversation does. Presented by Jami Broom, Internet Marketing Strategist
  19. 19. Social Media and Measuring ROI Advanced Metrics: Influence, Engagement & Action •Are people conversing with you or each other about your product/service? •How many “re-tweets” or “likes”? •Are people leaving comments on your blog? •Are sales increasing from social media? Presented by Jami Broom, Internet Marketing Strategist
  20. 20. Measuring ROI of Social Media Google Analytics – Free service from Google. See who comes to your website, from where, referring websites, keywords used, length of visit, and conversions. Feedburner.com – Free tool (owned by Google) to help you monitor blog traffic and subscriber count. Xinureturns.com -- Checks PageRank, Backlinks, Indexed Pages, Rankings and SEO factors. TwitterAnalyzer – Analyzes a variety of metrics including re-tweets, follower activity, closest “friends”, and many more. Bit.ly – URL shortener that allows you to track links and get real-time click data. Presented by Jami Broom, Internet Marketing Strategist
  21. 21. Measuring ROI of Social Media Engaging and Measuring -- •Coupons •Surveys •Contests/Giveaways Presented by Jami Broom, Internet Marketing Strategist
  22. 22. Social Media Chris Brogan - http://www.chrisbrogan.com/ @chrisbrogan Bloggers Outspoken Media - http://outspokenmedia.com/blog @outspokenmedia, @lisabarone Justin Kownacki - http://www.justinkownacki.com/ @justinkownacki Mashable - http://mashable.com/ @mashable Social Media Explorer - http://www.socialmediaexplorer.com @jasonfalls Presented by Jami Broom, Internet Marketing Strategist
  23. 23. Social Media in Pittsburgh PodCamp Pittsburgh http://www.podcamppittsburgh.org September 18th & 19th – Art Institute of Pittsburgh – FREE Social Media Conference Pittsburgh Tweet-Up http://pghtweetup.com/ Meet local “Tweeps” Presented by Jami Broom, Internet Marketing Strategist
  24. 24. Twitter Social http://business.twitter.com/twitter101 Media http://mashable.com/2009/06/09/organize-twitter/ Resources http://oneforty.com/ FaceBook http://www.facebook.com/advertising/?pages http://facebookforbusiness.org/ Social Media Metrics Measurement & ROI http://www.interactiveinsightsgroup.com/blog1/social-media-metrics-superlist- measurement-roi-key-statistics-resources http://searchengineland.com/20-metrics-to-effectively-track-social-media- campaigns-32096 Presented by Jami Broom, Internet Marketing Strategist
  25. 25. Clicks Internet Marketing The best customer is already searching for your product or service. Let's make sure they find you. www.ClicksInternetMarketing.com @ClicksIM 412-250-7237 info@clickstomysite.com Presented by Jami Broom, Internet Marketing Strategist
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