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ClicksBazaar SEO Service is an expert SEO Professional company in The world, We offering affordable and natural SEO services which helps in achieving top rankings in major Search Engine, Our SEO ...

ClicksBazaar SEO Service is an expert SEO Professional company in The world, We offering affordable and natural SEO services which helps in achieving top rankings in major Search Engine, Our SEO Service provide Affordable, Result oriented Search Engine Optimization (SEO), SEM, Off page Optimization/ Link Building, Reputation at top in popular search. For More, Visit - http://marketing.clicksbazaar.com/search-engine-optimization/

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    Seo service Seo service Presentation Transcript

    • Search Engine Optimization Design | Development | Marketing
    • WHY SEO IS IMPORTANT • Less than 5% of users click on Paid links • 42% of users click on the 1st Organic link • 26% of users click on the 2nd Organic link • 13% of users click on the 3rd Organic link Design | Development | Marketing
    • SEO TABLE OF CONTENTS • Keywords Research • On-Page Optimization • Business Catalyst Features • Google Ranking Algorithm • Other Ranking Factors Design | Development | Marketing
    • SEO RESOURCES • Keyword Research Checklist • Keyword Research Spreadsheet • On-Page Optimization Checklist • Business Catalyst Setup Checklist • Links to SEO Services and Tools Design | Development | Marketing
    • Search Engine Optimization Part 2 – Keyword Research Design | Development | Marketing
    • KEYWORD PROFILE • 10 Keyword Phrases • “Low Hanging Fruit” Keyword Phrases • Low Competitiveness • Creative or Long Tale • “Long Term Strategic” Keyword Phrases • High Competitiveness • High Volume • Balance of Geo-Targeted and Broad Terms Design | Development | Marketing
    • KEYWORD TARGETING • Local Geo-Targeting • City • County • Regional Geo-Targeting • State • Country • Non Geo-Targeted Design | Development | Marketing
    • YOUR RESEARCH TOOLS • Google Keyword Tool https://adwords.google.com/o/KeywordTool • SEM Rush http://www.semrush.com • Word Tracker • http://www.wordtracker.com Design | Development | Marketing
    • INITIAL KEYWORD TARGETS • Client Questionnaire • Customer avatar • Product / service names • Competitors names • Google Analytics • Traffic Sources • Content • Competitive Analysis • Search initial list • Analysis top 5 listings • Grab top 10 terms for each • Narrow down to 2 or 3 targets Design | Development | Marketing
    • SELECTING KEYWORD TARGETS • High Volume and Low Competition • At lease 1000 searches per month • .6 or Less Competitiveness • Look for “Honey Holes” • Competitors and Brands • Look for Terms that Convert • Customer Avatar • Client Buy-In Design | Development | Marketing
    • Search Engine Optimization Part 3 – On-Page Optimization Design | Development | Marketing
    • PAGE TITLE AND DESCRIPTION • Title Tag • One Keyword Phrase Only • Maximum of 70 Characters • Meta Description • Keywords Get Bolded • Maximum of 150-160 Characters • Meta Keywords • Worthless Design | Development | Marketing
    • HEADINGS • Primary Heading <h1> • Required • Secondary Heading <h2> • Required • Tertiary Heading <h3> • Optional Design | Development | Marketing
    • BODY TEXT • Bold <strong> • Italic <em> • Link <a> • 2-4% keyword density Design | Development | Marketing
    • IMAGES • Alt attribute • Title attribute • URL path Design | Development | Marketing
    • LINKING • Internal Links • Move Up the Sitemap • In-Content Links • Blog Posts • Product Pages • External Links • Useful References • Non Competitors Design | Development | Marketing
    • ADVANCED TACTICS • Closely Connected Terms • Cat > Feline > Tiger > Pet • Block-Level Optimization • Header + Middle + Footer • Happiness of Visitors • Length of Visit, Returning Visitors • Content Uniqueness and Formatting • Length, Media, User Generated Content • Reading Level, Spelling & Grammar Design | Development | Marketing
    • Search Engine Optimization Part 4 – Business Catalyst Features Design | Development | Marketing
    • META DATA • Title Tag • One Keyword Phrase Only • Maximum of 70 Characters • Meta Description • Keywords Get Bolded • Maximum of 150-160 Characters • Meta Keywords • Worthless Design | Development | Marketing
    • URL PATHS • Include Keyword Phrase • No Character Limit • Folder Naming Design | Development | Marketing
    • 301 URL REDIRECTION • Permanent Redirect of A to B • Avoid 404s • Lost SEO efforts • Use When… • Moving a Website • Changing URL Structure • Passes Between 90-99% of Link Juice Design | Development | Marketing
    • INDEXED CONTENT • Sitemap • YourDomain.com/site map.xml • Auto generated • Can upload your own • Can disable it with blank file • Robots • YourDomain.com/rob ots.txt • Disallow indexing of content Design | Development | Marketing
    • DUPLICATE CONTENT • Domain names • businesscatalyst.com • worldsecuresystems.c om • Secondary domain names • System Pages • .ASPX pages • Robots.txt Disallow • Canonical tag Design | Development | Marketing
    • WEBMASTER TOOLS • Google Webmaster Tools http://www.google.com/w ebmasters • Bing Webmaster Tools http://www.bing.com/tool box/webmaster • Setup • Sign Up Client’s Email Address • Register Sitemap.xml • Register Robots.txt Design | Development | Marketing
    • Search Engine Optimization Part 5 – Other Factors Design | Development | Marketing
    • GOOGLE RANKING ALGORITHM • 24% - Trust Authority of the Host Domain • 23% - Link Popularity of the Specific Page • 20% - Anchor Text of External Links to the Page • 15% - On-Page Keyword Usage • 7% - Registration and Hosting Data • 6% - Traffic and CTR data • 5% - Social Metrics http://www.seomoz.org/google-algorithm-change Design | Development | Marketing
    • DETERMINING AUTHORITY • Domain Age • Internal Linking • Pages Indexed • Aggregate Score of Pages • Inbound Links • Natural Linking Balance • User Generated Content • Outbound Links Design | Development | Marketing
    • OTHER SEO FACTORS • Content Development • Understand Your Client • Post Good, Regular Content • Hire an SEO Copywriter • Target Long Tale Keywords • 60 Blog Posts Required • User Generated Content • Link Building • Hire an SEO Expert • Get links for authoritative domains • Get links from a volume of domains • Obtain “Deep Links” • Local Links for Local Rankings • Getting the Anchor Text Design | Development | Marketing
    • CONTACT US http://marketing.clicksbazaar.com/search-engine- optimization http://clicksbazaar.com | Contact@clicksbazaar.com Design | Development | Marketing