Product review service

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ClicksBazaar Product Review Writing and Submission Services, Getting hired help to write and submit product reviews, Customer reviews are one of the most trusted resources for customers researching new products and services. For More, Visit - http://marketing.clicksbazaar.com/product-review-service/

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Product review service

  1. 1. PRODUCT REVIEW SERVICE E X P L O R I N G T H E B E N E F I T S O F C U S T O M E R R E V I E W C O N T E N T Design | Development | Marketing
  2. 2. ABOUT After spending time researching product feature and benefit statements from a cross section of brands, consumers often look to customer reviews before making their purchase decisions. Adding consumer reviews to an online store can be a complicated process. Here is a brief collection of pros and cons to help you explore adding a customer review function. Design | Development | Marketing
  3. 3. BOOST CONVERSION RATES Case studies of retailers by social review vendors credit customer reviews with double-digit percent increases in conversion rates, search traffic, paid search sales and average order rates Design | Development | Marketing
  4. 4. GENERATE CONTENT Customer reviews provide an abundant source of content that can be leveraged in other marketing channels, such as email campaigns, online banners, mobile applications, print campaigns and in- store signage. Some brands are even incorporating customer reviews into their packaging. Design | Development | Marketing
  5. 5. LOWER RETURNS Some retailers have reported that products with product reviews have lower return rates Design | Development | Marketing
  6. 6. BOOST SEO Over time, when coded directly into product pages, customer reviews can boost search engine optimization (SEO) efforts because search engines consider customer reviews and other user content when ranking retail sites for organic search results. Also, customer reviews may include search terms that you did not use in your product description. Many cloud-based customer review solutions enable social reviews, or reviews that can be easily shared via Facebook, Twitter and other social media sites. Design | Development | Marketing
  7. 7. IMPLEMENTATION COSTS There are upfront integration costs involved regardless of whether you implement an in-house or a cloud-based solution. These costs vary tremendously, depending on your e-commerce platform, but can easily run into the thousands of dollars in programming expenses. Design | Development | Marketing
  8. 8. MONTHLY EXPENSE If you outsource customer reviews, you will need to pay a monthly or annual fee that will be tied to which features you use and the volume of traffic on your website. According to Bazaarvoice, the most common solution implemented by retailers with less than $2 million in annual sales is its Express service, which — for $99 a month — provides access to 3,000 templates across 10,000 product categories, enables reviewers to upload images and videos and generate Review Snapshots using tags to highlight product features, and automatically sends custom, branded post-purchase emails asking customers to review products. Design | Development | Marketing
  9. 9. MARKETING EXPENSE The cost of securing customer reviews will likely increase as more retailers and independent review sites compete for user-generated content. Backcountry.com plans to start awarding free products or certificates to its top 50 reviewers beginning in July, the first time the retailer has done so. Design | Development | Marketing
  10. 10. DISRUPTIVE INNOVATION While consumers overwhelmingly visit retailer sites to read customer reviews, Bazaarvoice identifies Facebook, Google and other well-financed sites as potential competitive risks. If these companies develop more compelling ways for consumers to review products, they could lure customers away from retailers’ sites. Design | Development | Marketing
  11. 11. PORTABILITY Make sure you retain ownership of all content created on a vendor’s site, in case you decide to switch to a new platform later. Bazaarvoice, for instance, will provide an XML feed of data submitted by the client’s users in connection with their services, which the client may use to migrate to a new vendor or in-house solution. Design | Development | Marketing
  12. 12. THE DOS AND DON’TS OF CUSTOMER PRODUCT REVIEWS The key to effective customer reviews is credibility. If customers suspect a retailer is deleting negative reviews or planting positive ones, it can be detrimental to the store and/or the brands it sells. Design | Development | Marketing
  13. 13. MODERATION Moderating social media posts involves screening customer reviews to eliminate profane or incomplete reviews, or fraudulent reviews from commercial interests trying to inflate the score of their own product or damage a competitor. It’s a time-consuming process and some managers may choose to have outside vendors manage this function. Design | Development | Marketing
  14. 14. INDEX REVIEWS FOR SEARCH ENGINES Make sure reviews are built to be accurately indexed by search engines and raise the rankings of your product listings in search engine results. This has become a core search engine optimization (SEO) tactic for major retailers. Design | Development | Marketing
  15. 15. RANK REVIEWERS Give customers an opportunity to rank reviewers, and identify top reviewers on your site. Backcountry.com pioneered this concept in the outdoor space with their Guru scoreboard, which recognizes top contributors based on how much, how often and what types of content they contribute. The approach enabled Backcountry to amass one of the world’s largest archives of customer product reviews. Design | Development | Marketing
  16. 16. CONTACT US Design | Development | Marketing http://marketing.clicksbazaar.com/product-review- service http://www.clicksbazaar.com | contact@clicksbazaar.com Design | Development | Marketing

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