Keyword Research Service
Design | Development | Marketing
ABOUT
The end of “the snake oil days” for search engine
optimization?
Yes!
The beginning of VEO (visitor enhanced
optimiza...
THEME ZOOM
Why was TZ created?
A deadly cocktail of two reasons:
The “overly educated shopper” epidemic
Combined with:
A s...
LATENT SEMANTIC INDEXING
Search engines are becoming artificially intelligent!
They are starting to not only understand wh...
THE “OVERLY EDUCATED SHOPPER”
Search engines (and the Internet) have created an
epidemic of longer buying cycles.
CONSUMER...
THE “OVERLY EDUCATED SHOPPER”
The internet is primarily used by people as an intelligence
gathering tool.
In a survey perf...
THE “OVERLY EDUCATED SHOPPER”
The internet is primary an information retrieval system.
In a survey performed by Marketing ...
THE “OVERLY EDUCATED SHOPPER”
The internet is primary an information retrieval system.
In a survey performed by marketing ...
THE “OVERLY EDUCATED SHOPPER”
The internet is primary an information retrieval system.
In a survey performed by marketing ...
THE “OVERLY EDUCATED SHOPPER”
The internet is primary an information retrieval system.
In a survey performed by marketing ...
THE “OVERLY EDUCATED SHOPPER”
The internet is primary an information retrieval system- NOT primarily a BRAND
BUILDING devi...
THE “OVERLY EDUCATED SHOPPER”
The internet is primary an information retrieval system.
In a survey performed by marketing ...
ULTIMATELY HIGH PAY PER CLICK OUTSPENDS ARE A
BAND-AID SOLUTION FOR LACK OF CONTENT EQUITY.
Design | Development | Marketi...
SEO GETS A BAD RAP
“I believe it is the confusion about this that has lead to SEO
(search engine optimization) having a ba...
WHAT IS MARKETING SUPPOSED
TO DO?1. Capture the attention of the target audience. (Beta Interrupt).
2. Facilitate the pros...
CONTACT US
Design | Development | Marketing
http://marketing.clicksbazaar.com/keyword-
research-service
http://clicksbazaa...
Upcoming SlideShare
Loading in...5
×

Keyword research service

145

Published on

Finding the best keywords is the most important step towards getting your site ranked. We provide one of the best professional key word research services, Keyword Research and Competitor Analysis. If you want to compete and outrank your competitors you need to try and outrank for certain keyword search, For More Visit - http://marketing.clicksbazaar.com/keyword-research-service/

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
145
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Keyword research service

  1. 1. Keyword Research Service Design | Development | Marketing
  2. 2. ABOUT The end of “the snake oil days” for search engine optimization? Yes! The beginning of VEO (visitor enhanced optimization) as discussed by Colin McDougall in the VEOreport? Yes! Design | Development | Marketing
  3. 3. THEME ZOOM Why was TZ created? A deadly cocktail of two reasons: The “overly educated shopper” epidemic Combined with: A sudden boost in Artificial Intelligence from the search engines called Latent Semantic Indexing. Design | Development | Marketing
  4. 4. LATENT SEMANTIC INDEXING Search engines are becoming artificially intelligent! They are starting to not only understand what you say . . . But also what you mean! Design | Development | Marketing
  5. 5. THE “OVERLY EDUCATED SHOPPER” Search engines (and the Internet) have created an epidemic of longer buying cycles. CONSUMERS ARE OFTEN SMARTER THAN YOUR SALES STAFF! Yikes! People research for 2 months before (and if) they ever trust you. Design | Development | Marketing
  6. 6. THE “OVERLY EDUCATED SHOPPER” The internet is primarily used by people as an intelligence gathering tool. In a survey performed by marketing today 1,500 business professionals took a survey and confessed: 1. They spend over 4 hours online including time at work. Design | Development | Marketing
  7. 7. THE “OVERLY EDUCATED SHOPPER” The internet is primary an information retrieval system. In a survey performed by Marketing Today 1,500 business professionals took a survey and claimed: 1. They spend over 4 hours online including time at work. 2. 93.2% claimed they go online to research about products first. Design | Development | Marketing
  8. 8. THE “OVERLY EDUCATED SHOPPER” The internet is primary an information retrieval system. In a survey performed by marketing today 1,500 business professionals took a survey and claimed: 1. They spend over 4 hours online including time at work. 2. 93.2% claimed they go online to research about products first. 3. 63.9% use the search engines, primarily Google, to do so. Design | Development | Marketing
  9. 9. THE “OVERLY EDUCATED SHOPPER” The internet is primary an information retrieval system. In a survey performed by marketing today 1,500 business professionals took a survey and claimed: 1. They spend over 4 hours online including time at work. 2. 93.2% claimed they go online to research about products first. 3. 63.9% use the search engines, primarily Google, to do so. 4. 60% of those buyers are making purchases in excess of $10,000 dollars and start research up to 2 months in advance. Design | Development | Marketing
  10. 10. THE “OVERLY EDUCATED SHOPPER” The internet is primary an information retrieval system. In a survey performed by marketing today 1,500 business professionals took a survey and claimed: 1. They spend over 4 hours online including time at work. 2. 93.2% claimed they go online to research about products first. 3. 63.9% use the search engines, primarily Google, to do so. 4. 60% of those buyers are making purchases in excess of $10,000 dollars and start research up to 2 months in advance. 5. 46% of the searches are early in the process with little or no product knowledge. Design | Development | Marketing
  11. 11. THE “OVERLY EDUCATED SHOPPER” The internet is primary an information retrieval system- NOT primarily a BRAND BUILDING device. In a survey performed by marketing today 1,500 business professionals took a survey and claimed: 1. They spend over 4 hours online including time at work. 2. 93.2% claimed they go online to research about products first. 3. 63.9% use the search engines, primarily Google, to do so. 4. 60% of those buyers are making purchases in excess of $10,000 dollars and start research up to 2 months in advance. 5. 46% of the searches are early in the process with little or no product knowledge. 6. 74.5% of searchers choose organic listings over paid. Design | Development | Marketing
  12. 12. THE “OVERLY EDUCATED SHOPPER” The internet is primary an information retrieval system. In a survey performed by marketing today 1,500 business professionals took a survey and claimed: 1. They spend over 4 hours online including time at work. 2. 93.2% claimed they go online to research about products first. 3. 63.9% use the search engines, primarily Google, to do so. 4. 60% of those buyers are making purchases in excess of $10,000 dollars and start research up to 2 months in advance. 5. 46% of the searches are early in the process with little or no product knowledge. 6. 74.5% of searchers choose organic listings over paid. 7. 30% are in the comparison phase. Design | Development | Marketing
  13. 13. ULTIMATELY HIGH PAY PER CLICK OUTSPENDS ARE A BAND-AID SOLUTION FOR LACK OF CONTENT EQUITY. Design | Development | Marketing
  14. 14. SEO GETS A BAD RAP “I believe it is the confusion about this that has lead to SEO (search engine optimization) having a bad rap. SEO’s confuse tactical and strategic marketing- passing that “inner reality” on to the client.” Seldom do results match expectation during the SEO (SEM) boom- because STRATEGY is too hard to explain to the average client. . . . and the average client wants TACTICAL (instant) sales results. That is how unmonitored and wanton Pay Per Click addiction came to exist. The illusion of long term success through an apparently direct marketing medium. Design | Development | Marketing
  15. 15. WHAT IS MARKETING SUPPOSED TO DO?1. Capture the attention of the target audience. (Beta Interrupt). 2. Facilitate the prospects information gathering and decision making process. 3. Lower the risk of taking the next step in the sales cycle. Design | Development | Marketing
  16. 16. CONTACT US Design | Development | Marketing http://marketing.clicksbazaar.com/keyword- research-service http://clicksbazaar.com | Contact@clicksbazaar.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×