Building & Protecting
your Online Brand.
Rule #1
Think if yourself as a brand.
Rule #2
Think before you publish.
Think about that post, then
rethink it.
It never goes away....
Rule #3
Have a plan and stick to it.
For me?
Twitter – 90% promotion and though leadership, 10% fun. Mostly branding,
building reputation as a online marketing...
Professional Branding
LinkedIn

YouTube

Twitter

Google +

Start a Blog

Facebook

Instagram

Vine

Pinterest
Facebook
Twitter
• Unless you lock down
your account, Twitter is
an open book
• Direct messages get you
in trouble
• Dnt tlk like u...
LinkedIn
• How to use it?
• Make your profile sing
• Hire a bio writer
• Create connections
• Get recommendations….don’t b...
Google+
• Sign up for Google+
• Create your account like you would any other
social network.
• 343 million active users.
•...
The Media are your Friends
• Be proactive
• Make their job easier
REPUTATION MANAGEMENT
REPUTATION MANAGEMENT
National Labor Laws are in your favor, but don’t push it.
Takeaways
• You are not an just a person, you are a brand.
• Understand what you do has an impact on your brand.
• Be defi...
Thank you!
Building and Protecting Your Online Brand
Building and Protecting Your Online Brand
Building and Protecting Your Online Brand
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Building and Protecting Your Online Brand

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Learn the tips and tricks to build and protect your online brand.

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  • Responsive web design is fully suited to our new multiple-screen society.
    Sites are built with clear goals like leads, sales, and conversions
    Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
  • Responsive web design is fully suited to our new multiple-screen society.
    Sites are built with clear goals like leads, sales, and conversions
    Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
  • Discovery
  • Responsive web design is fully suited to our new multiple-screen society.
    Sites are built with clear goals like leads, sales, and conversions
    Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
  • Responsive web design is fully suited to our new multiple-screen society.
    Sites are built with clear goals like leads, sales, and conversions
    Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
  • Wireframes
  • Wireframes
  • Wireframes
  • Wireframes
  • Reputation Management
  • Reputation Management
  • Reputation Management
  • Responsive web design is fully suited to our new multiple-screen society.
    Sites are built with clear goals like leads, sales, and conversions
    Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
  • Building and Protecting Your Online Brand

    1. 1. Building & Protecting your Online Brand.
    2. 2. Rule #1 Think if yourself as a brand.
    3. 3. Rule #2 Think before you publish.
    4. 4. Think about that post, then rethink it.
    5. 5. It never goes away....
    6. 6. Rule #3 Have a plan and stick to it.
    7. 7. For me? Twitter – 90% promotion and though leadership, 10% fun. Mostly branding, building reputation as a online marketing leader, show personality and political bent. Very little on kids, travel, etc. No more than 3-4 per day. Facebook – 70% fun, 30% self-promotion. Kids, travel, social issues, sports, etc. Not for professional contact. Google+ – 90% promotion and though leadership, 10% fun. Use for SEO. LinkedIn – 100% brand building. Meet before accepting invites. 3-4 posts/week. Instagram – 90% fun, 10% professional. Account is locked. Vine – 100% fun. Account is open. Media – look for primarily professional posturing opportunities paultenhaken.com
    8. 8. Professional Branding LinkedIn YouTube Twitter Google + Start a Blog Facebook Instagram Vine Pinterest
    9. 9. Facebook
    10. 10. Twitter • Unless you lock down your account, Twitter is an open book • Direct messages get you in trouble • Dnt tlk like u txt. k?
    11. 11. LinkedIn • How to use it? • Make your profile sing • Hire a bio writer • Create connections • Get recommendations….don’t be afraid to ask! • Get endorsements • Pimp your profile
    12. 12. Google+ • Sign up for Google+ • Create your account like you would any other social network. • 343 million active users. • Authorship
    13. 13. The Media are your Friends • Be proactive • Make their job easier
    14. 14. REPUTATION MANAGEMENT
    15. 15. REPUTATION MANAGEMENT National Labor Laws are in your favor, but don’t push it.
    16. 16. Takeaways • You are not an just a person, you are a brand. • Understand what you do has an impact on your brand. • Be defined by who you are as an individual.
    17. 17. Thank you!

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