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Digital Marketing Bootcamp
 

Digital Marketing Bootcamp

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Trends, strategies and platforms all practices need to know for online and digital marketing.

Trends, strategies and platforms all practices need to know for online and digital marketing.

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    Digital Marketing Bootcamp Digital Marketing Bootcamp Presentation Transcript

    • Digital Marketing Bootcamp Trends, strategies and platforms all practices need to know Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken
    • 24-7 Be prepared PricewaterhouseCoopers, LLP 2012
    • Shift in Media Digital opportunities for advertisers and publishers remain strong. Source: StatCounter Global Stats, 11/2012
    • Getting Started with a Site
    • .com is the bomb Mobile is a mustResponsive is best Imagery is key – A vs B
    • -Wordpress -Squarespace -Registrars
    • Important criteria 1) How will you update it? 2) Where is it hosted? 3) Who owns the site if you want to move it? 4) Giving someone a hammer does not make them a carpenter.
    • Twitter
    • -Setting up a profile Tips -Using Hootsuite
    • Facebook
    • Vanity URLs Insights Advertising Types of Content* *Hubspot, 2012
    • Other Social Networks
    • - 80% of Pinterest users are women - 20% of US internet-using women are on Pinterest - Average users spends 98 minutes per month on Pinterest - 9 million Pinterest users have connected their accounts to Facebook Source: http://expandedramblings.com/index.php/pinterest-stats/2/)
    • Email Marketing
    • From Salesforce.com - 44% of email recipients made at least on purchase last year based on a promotional email - For every $1 spent, $44.25 is the average return on email marketing investme - Email marketing as a channel was the third overall lead generation source for marketers in 2013, - 6 AM has the highest CTR of any hour. - 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail.
    • -Never use Outlook, Gmail, etc. -CAN-SPAM -Platforms MailChimp, Constant Contact, iContact, Campaign Monitor -An example
    • Analytics
    • Let’s take a tour!
    • How to install?
    • Content
    • Do Not Make Content an Afterthought! Content Strategy Critical for SEO (DocuTAP example) It’s the core of your digital marketing Developing a brand voice
    • Q&A Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken