Digital Marketing Bootcamp

  • 114 views
Uploaded on

Trends, strategies and platforms all practices need to know for online and digital marketing.

Trends, strategies and platforms all practices need to know for online and digital marketing.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
114
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Digital Marketing Bootcamp Trends, strategies and platforms all practices need to know Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken
  • 2. 24-7 Be prepared PricewaterhouseCoopers, LLP 2012
  • 3. Shift in Media Digital opportunities for advertisers and publishers remain strong. Source: StatCounter Global Stats, 11/2012
  • 4. Getting Started with a Site
  • 5. .com is the bomb Mobile is a mustResponsive is best Imagery is key – A vs B
  • 6. -Wordpress -Squarespace -Registrars
  • 7. Important criteria 1) How will you update it? 2) Where is it hosted? 3) Who owns the site if you want to move it? 4) Giving someone a hammer does not make them a carpenter.
  • 8. Twitter
  • 9. -Setting up a profile Tips -Using Hootsuite
  • 10. Facebook
  • 11. Vanity URLs Insights Advertising Types of Content* *Hubspot, 2012
  • 12. Other Social Networks
  • 13. - 80% of Pinterest users are women - 20% of US internet-using women are on Pinterest - Average users spends 98 minutes per month on Pinterest - 9 million Pinterest users have connected their accounts to Facebook Source: http://expandedramblings.com/index.php/pinterest-stats/2/)
  • 14. Email Marketing
  • 15. From Salesforce.com - 44% of email recipients made at least on purchase last year based on a promotional email - For every $1 spent, $44.25 is the average return on email marketing investme - Email marketing as a channel was the third overall lead generation source for marketers in 2013, - 6 AM has the highest CTR of any hour. - 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail.
  • 16. -Never use Outlook, Gmail, etc. -CAN-SPAM -Platforms MailChimp, Constant Contact, iContact, Campaign Monitor -An example
  • 17. Analytics
  • 18. Let’s take a tour!
  • 19. How to install?
  • 20. Content
  • 21. Do Not Make Content an Afterthought! Content Strategy Critical for SEO (DocuTAP example) It’s the core of your digital marketing Developing a brand voice
  • 22. Q&A Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken