Digital Marketing Bootcamp
Trends, strategies and platforms all practices need to know
Paul Ten Haken, President | Click R...
24-7
Be prepared
PricewaterhouseCoopers, LLP 2012
Shift in Media
Digital opportunities for advertisers and publishers remain strong.
Source: StatCounter Global Stats, 11/20...
Getting Started
with a Site
.com is the bomb
Mobile is a mustResponsive is
best
Imagery is key – A vs B
-Wordpress
-Squarespace
-Registrars
Important criteria
1) How will you update it?
2) Where is it hosted?
3) Who owns the site if you want to move it?
4) Givin...
Twitter
-Setting up a profile
Tips

-Using Hootsuite
Facebook
Vanity URLs
Insights
Advertising
Types of Content*
*Hubspot, 2012
Other Social
Networks
- 80% of Pinterest users are women
- 20% of US internet-using women are on Pinterest
- Average users spends 98 minutes per...
Email
Marketing
From Salesforce.com
- 44% of email recipients made at least on purchase last year based on a
promotional email
- For every...
-Never use Outlook, Gmail, etc.
-CAN-SPAM
-Platforms

MailChimp, Constant Contact, iContact, Campaign Monitor

-An example
Analytics
Let’s take a tour!
How to install?
Content
Do Not Make Content an Afterthought!
Content Strategy
Critical for SEO (DocuTAP example)
It’s the core of your digital mar...
Q&A
Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken
Digital Marketing Bootcamp
Digital Marketing Bootcamp
Digital Marketing Bootcamp
Digital Marketing Bootcamp
Digital Marketing Bootcamp
Digital Marketing Bootcamp
Digital Marketing Bootcamp
Digital Marketing Bootcamp
Digital Marketing Bootcamp
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Digital Marketing Bootcamp

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Trends, strategies and platforms all practices need to know for online and digital marketing.

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Transcript of "Digital Marketing Bootcamp"

  1. 1. Digital Marketing Bootcamp Trends, strategies and platforms all practices need to know Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken
  2. 2. 24-7 Be prepared PricewaterhouseCoopers, LLP 2012
  3. 3. Shift in Media Digital opportunities for advertisers and publishers remain strong. Source: StatCounter Global Stats, 11/2012
  4. 4. Getting Started with a Site
  5. 5. .com is the bomb Mobile is a mustResponsive is best Imagery is key – A vs B
  6. 6. -Wordpress -Squarespace -Registrars
  7. 7. Important criteria 1) How will you update it? 2) Where is it hosted? 3) Who owns the site if you want to move it? 4) Giving someone a hammer does not make them a carpenter.
  8. 8. Twitter
  9. 9. -Setting up a profile Tips -Using Hootsuite
  10. 10. Facebook
  11. 11. Vanity URLs Insights Advertising Types of Content* *Hubspot, 2012
  12. 12. Other Social Networks
  13. 13. - 80% of Pinterest users are women - 20% of US internet-using women are on Pinterest - Average users spends 98 minutes per month on Pinterest - 9 million Pinterest users have connected their accounts to Facebook Source: http://expandedramblings.com/index.php/pinterest-stats/2/)
  14. 14. Email Marketing
  15. 15. From Salesforce.com - 44% of email recipients made at least on purchase last year based on a promotional email - For every $1 spent, $44.25 is the average return on email marketing investme - Email marketing as a channel was the third overall lead generation source for marketers in 2013, - 6 AM has the highest CTR of any hour. - 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail.
  16. 16. -Never use Outlook, Gmail, etc. -CAN-SPAM -Platforms MailChimp, Constant Contact, iContact, Campaign Monitor -An example
  17. 17. Analytics
  18. 18. Let’s take a tour!
  19. 19. How to install?
  20. 20. Content
  21. 21. Do Not Make Content an Afterthought! Content Strategy Critical for SEO (DocuTAP example) It’s the core of your digital marketing Developing a brand voice
  22. 22. Q&A Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken
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