Learn why your restaurant or food chain needs an app to increase customer loyalty and improve marketing ROI. See the immediate and long-term benefits of creating an app for your restaurant business.

1. Why Make a Restaurant App?
Why making an app for your restaurant or food chain can
increase your ROI, taking care of your bottom line.

2. Mobile Restaurant Stats
• >30% of visits to mobile pizza sites result in a call to the restaurant
• 70% of smartphone users use their devices while out shopping
• In the last 5 years, mobile traffic to restaurant sites has increased
by 40-47%

3. Apps vs. Mobile Sites
• Users prefer mobile apps over mobile websites.
• Why?
1. People spend more time on the web via mobile apps than they do on direct
browsers.
2. Apps make the ordering process easier & smoother than websites.
VS

4. The “Make Your Own App” Trap
• Sites offering quick, easy and cheap apps by simply choosing colors
& adding menu items don’t work well for restaurants wanting to
build loyalty. Here’s why:
1. Poor functionality
2. Colors never “exactly” match your brand
3. Poor integration with native device capabilities

5. Introducing Bistro
• Bistro is a pre-made, fully
customizable, restaurant-specific
mobile solution
• After extensive customization of
design and features, the app looks
and feels like your restaurant,
building customer engagement
and loyalty.
• It also makes food ordering
hassle-free and saves customers’
time.

6. Bistro Screenshots

7. Bistro’s Functionalities
Bistro has been optimized for customer loyalty and retention with
functionalities proven to increase ROI:
• Store check-in
• Customized coupons
• QR codes
• Trackable points rewards system
• Menu suggestions
• Order saving
• Automatic payments

8. Why Have an App for Your Food Chain?
• More, larger orders = more money spent
= higher profit margins
• Customized details on individual
customers
• Data revealing dining patterns of
different types / groups of people to use
in loyalty-building strategies
• Increases business during your off hours
via special promotions for daytime hours
(business coffee meetings) and weekday
nights

9. Cost Comparison Stats
• According to Center for Retail Management, 12% to 15% of the
most loyal customers produce 55% to 70% of all sales.
• 82% of loyal customers refer at least one more loyal customer.
• Loyalty program members spend more money more often than
non-loyal customers.
• Loyalty programs hosted on mobile apps are the most affordable
for all business types.
1. Plastic cards cost approximately $0.50 each, and only 18% are active after
six months.
2. SMS texting plans cost at least $200 per month, and unwanted texts are
annoying to consumers. Push notifications are free after the app setup & are
welcomed by consumers.

10. Backend Management Panel

11. Bistro’s 6 Key Components
Restaurant Discovery
• Customers can find restaurants based on location.
Menu
• Bistro’s menu includes detailed ingredients, categorized
items, a search functionality, and clearly displayed pricing.
Order History
• Keep a log of visits & orders placed per customer.
• Customers can reorder favorite orders easily.

12. Bistro’s 6 Key Components
Automatic Payments
• Bistro automatically deducts order amount from card given at sign up.
• Customers can choose the tip amount before finalizing their payment.
Promotions & Loyalty Programs
• Send push notifications of current & upcoming promotions.
• Give loyalty discount coupons based on visits or bill amounts.
Reservations
• Let customers book tables in advance, removing the need to call or
show up early & wait in long lines.

13. Get in Touch
Ready to increase customer loyalty and drastically increase
your marketing ROI?
Call: 415-758-1522
Email: contact@click-labs.com
Visit: http://click-labs.com/enterprise-mobility/food-chains/
Office: 114 Sansome Street, San Francisco, CA, 94104
for a free consultation