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Why Make a Restaurant App?
Why making an app for your restaurant or food chain can
increase your ROI, taking care of your ...
Mobile Restaurant Stats
• >30% of visits to mobile pizza sites result in a call to the restaurant
• 70% of smartphone user...
Apps vs. Mobile Sites
• Users prefer mobile apps over mobile websites.
• Why?
1. People spend more time on the web via mob...
The “Make Your Own App” Trap
• Sites offering quick, easy and cheap apps by simply choosing colors
& adding menu items don...
Introducing Bistro
• Bistro is a pre-made, fully
customizable, restaurant-specific
mobile solution
• After extensive custom...
Bistro Screenshots
Bistro’s Functionalities
Bistro has been optimized for customer loyalty and retention with
functionalities proven to incre...
Why Have an App for Your Food Chain?
• More, larger orders = more money spent
= higher profit margins
• Customized details ...
Cost Comparison Stats
• According to Center for Retail Management, 12% to 15% of the
most loyal customers produce 55% to 7...
Backend Management Panel
Bistro’s 6 Key Components
Restaurant Discovery
• Customers can find restaurants based on location.
Menu
• Bistro’s menu inc...
Bistro’s 6 Key Components
Automatic Payments
• Bistro automatically deducts order amount from card given at sign up.
• Cus...
Get in Touch
Ready to increase customer loyalty and drastically increase
your marketing ROI?
Call: 415-758-1522
Email: con...
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Restaurant Apps for iPhone & Android: Increase Marketing ROI

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Learn why your restaurant or food chain needs an app to increase customer loyalty and improve marketing ROI. See the immediate and long-term benefits of creating an app for your restaurant business.

Published in: Marketing, Technology, Business
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Transcript of "Restaurant Apps for iPhone & Android: Increase Marketing ROI"

  1. 1. Why Make a Restaurant App? Why making an app for your restaurant or food chain can increase your ROI, taking care of your bottom line.
  2. 2. Mobile Restaurant Stats • >30% of visits to mobile pizza sites result in a call to the restaurant • 70% of smartphone users use their devices while out shopping • In the last 5 years, mobile traffic to restaurant sites has increased by 40-47%
  3. 3. Apps vs. Mobile Sites • Users prefer mobile apps over mobile websites. • Why? 1. People spend more time on the web via mobile apps than they do on direct browsers. 2. Apps make the ordering process easier & smoother than websites. VS
  4. 4. The “Make Your Own App” Trap • Sites offering quick, easy and cheap apps by simply choosing colors & adding menu items don’t work well for restaurants wanting to build loyalty. Here’s why: 1. Poor functionality 2. Colors never “exactly” match your brand 3. Poor integration with native device capabilities
  5. 5. Introducing Bistro • Bistro is a pre-made, fully customizable, restaurant-specific mobile solution • After extensive customization of design and features, the app looks and feels like your restaurant, building customer engagement and loyalty. • It also makes food ordering hassle-free and saves customers’ time.
  6. 6. Bistro Screenshots
  7. 7. Bistro’s Functionalities Bistro has been optimized for customer loyalty and retention with functionalities proven to increase ROI: • Store check-in • Customized coupons • QR codes • Trackable points rewards system • Menu suggestions • Order saving • Automatic payments
  8. 8. Why Have an App for Your Food Chain? • More, larger orders = more money spent = higher profit margins • Customized details on individual customers • Data revealing dining patterns of different types / groups of people to use in loyalty-building strategies • Increases business during your off hours via special promotions for daytime hours (business coffee meetings) and weekday nights
  9. 9. Cost Comparison Stats • According to Center for Retail Management, 12% to 15% of the most loyal customers produce 55% to 70% of all sales. • 82% of loyal customers refer at least one more loyal customer. • Loyalty program members spend more money more often than non-loyal customers. • Loyalty programs hosted on mobile apps are the most affordable for all business types. 1. Plastic cards cost approximately $0.50 each, and only 18% are active after six months. 2. SMS texting plans cost at least $200 per month, and unwanted texts are annoying to consumers. Push notifications are free after the app setup & are welcomed by consumers.
  10. 10. Backend Management Panel
  11. 11. Bistro’s 6 Key Components Restaurant Discovery • Customers can find restaurants based on location. Menu • Bistro’s menu includes detailed ingredients, categorized items, a search functionality, and clearly displayed pricing. Order History • Keep a log of visits & orders placed per customer. • Customers can reorder favorite orders easily.
  12. 12. Bistro’s 6 Key Components Automatic Payments • Bistro automatically deducts order amount from card given at sign up. • Customers can choose the tip amount before finalizing their payment. Promotions & Loyalty Programs • Send push notifications of current & upcoming promotions. • Give loyalty discount coupons based on visits or bill amounts. Reservations • Let customers book tables in advance, removing the need to call or show up early & wait in long lines.
  13. 13. Get in Touch Ready to increase customer loyalty and drastically increase your marketing ROI? Call: 415-758-1522 Email: contact@click-labs.com Visit: http://click-labs.com/enterprise-mobility/food-chains/ Office: 114 Sansome Street, San Francisco, CA, 94104 for a free consultation
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