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Cum instrumente de PR pot fi (create si) folosite online

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O prezentare despre instrumente online de PR, sustinuta de Ionut Oprea(www.clickio.ro) la PR Forum 2007(www.prforum.ro)

O prezentare despre instrumente online de PR, sustinuta de Ionut Oprea(www.clickio.ro) la PR Forum 2007(www.prforum.ro)

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Transcript

  • 1. Cum instrumente de PR pot fi ( create si ) folosite online Ionut Oprea, Director de comunicare, MediaPro Interactiv
  • 2. Rezumat
    • De ce internet?
    • Internetul in etapele unei activitati de PR:
      • Cercetare
      • Planificare
      • Executie
      • Media Relations
      • Evaluare
    • Recomandari finale
    del.icio.us/relatiipublice/ ATENTIE! LINK IMPORTANT
  • 3.  
  • 4. De ce internet?
    • 5 milioane de utilizatori de internet in Romania (SNA FOCUS + completari, SAR)
    • Publicurile sunt deja acolo si sunt active
    • mai rapid, mai diversificat, mai ieftin
    • Comunicare DIRECTA, control deplin
    • Comunicare in ambele sensuri, permanenta si proactiva
    • Instrumente de PR DIY (“ Do-It-Yourself ”)
  • 5. Etapa I. Cercetare
    • Cercetare primara - Do It Yourself
      • Cine, ce, cum, cand, unde, de ce. del.icio.us/relatiipublice/cercetare/
    • & secundara - Do It Yourself
      • Cine altcineva?
      • del.icio.us/relatiipublice/afla/
    • “ Cercetarea” domeniului - Do It Yourself
      • del.icio.us/relatiipublice/bloguri/
  • 6. Etapa 2. Planificare
    • Calendar
    • Project management
    • Partajarea de documente /versiuni
  • 7. Etapa 3. Executie
    • Comunicare directa - Do It Yourself
      • Fii prezent: site, comunicatedeindustrie.ro
      • Monitorizeaza (listen) si ia actiune
      • Transmite Participa
      • Construieste o comunitate: blog, newsletter
    • Comunicare mediata:
      • new media relations
      • Journalist blogs
      • del.icio.us/relatiipublice/jurnablogs/
      • del.icio.us/relatiipublice/newmedia/
  • 8.  
  • 9. Etapa 4. Monitorizare & evaluare
    • GRATIS. Do it…. YOURSELF!
    • Cititor de feed-uri prin internet/software
    • Monitorizare automata pe baza (unui numar infinit) de cuvinte cheie
    • Mass-media + Bloguri + Alte site-uri (recrutare, etc)
    • Noutatile de la del.icio.us/relatiipublice/
    • Orice…
    ATENTIE! LINK IMPORTANT
  • 10. Etapa 5. Masurarea rezultatelor
    • Outcomes, not outputs
    • Cercetare primara prin intermediul internetului, cu esantionare clasica sau prin auto-selectare del.icio.us/relatiipublice/cercetare/
    • Analiza prezentei online prin instrumente specifice – hire/outsource specialist/technical competences
    • Strategii pentru culegerea de rezultate online – abonati
    D. I.Y…
  • 11. Continuu: networking
    • LinkedIn.com
    • XING.com
    • Ecademy.com
    • del.icio.us/relatiipublice/networking/
    • Ecademy.com/club/RO+PR+Lounge
  • 12. Now Do It Yourself!
    • Ionut Oprea Connect with me:
    • Director de comunicare Xing.com
    • MediaPro Interactiv LinkedIn.com
    • [email_address] ecademy.com
    • 0721614964
    • Yahoo! Messenger: clickio
    • Skype: clickio
    • Blog: www.clickio.ro
    del.icio.us/relatiipublice/ ATENTIE! LINK IMPORTANT