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Cum instrumente de PR pot fi (create si) folosite online
Cum instrumente de PR pot fi (create si) folosite online
Cum instrumente de PR pot fi (create si) folosite online
Cum instrumente de PR pot fi (create si) folosite online
Cum instrumente de PR pot fi (create si) folosite online
Cum instrumente de PR pot fi (create si) folosite online
Cum instrumente de PR pot fi (create si) folosite online
Cum instrumente de PR pot fi (create si) folosite online
Cum instrumente de PR pot fi (create si) folosite online
Cum instrumente de PR pot fi (create si) folosite online
Cum instrumente de PR pot fi (create si) folosite online
Cum instrumente de PR pot fi (create si) folosite online
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Cum instrumente de PR pot fi (create si) folosite online

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O prezentare despre instrumente online de PR, sustinuta de Ionut Oprea(www.clickio.ro) la PR Forum 2007(www.prforum.ro)

O prezentare despre instrumente online de PR, sustinuta de Ionut Oprea(www.clickio.ro) la PR Forum 2007(www.prforum.ro)

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  • 1. Cum instrumente de PR pot fi ( create si ) folosite online Ionut Oprea, Director de comunicare, MediaPro Interactiv
  • 2. Rezumat <ul><li>De ce internet? </li></ul><ul><li>Internetul in etapele unei activitati de PR: </li></ul><ul><ul><li>Cercetare </li></ul></ul><ul><ul><li>Planificare </li></ul></ul><ul><ul><li>Executie </li></ul></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><li>Evaluare </li></ul></ul><ul><li>Recomandari finale </li></ul>del.icio.us/relatiipublice/ ATENTIE! LINK IMPORTANT
  • 3. &nbsp;
  • 4. De ce internet? <ul><li>5 milioane de utilizatori de internet in Romania (SNA FOCUS + completari, SAR) </li></ul><ul><li>Publicurile sunt deja acolo si sunt active </li></ul><ul><li>mai rapid, mai diversificat, mai ieftin </li></ul><ul><li>Comunicare DIRECTA, control deplin </li></ul><ul><li>Comunicare in ambele sensuri, permanenta si proactiva </li></ul><ul><li>Instrumente de PR DIY (“ Do-It-Yourself ”) </li></ul>
  • 5. Etapa I. Cercetare <ul><li>Cercetare primara - Do It Yourself </li></ul><ul><ul><li>Cine, ce, cum, cand, unde, de ce. del.icio.us/relatiipublice/cercetare/ </li></ul></ul><ul><li>&amp; secundara - Do It Yourself </li></ul><ul><ul><li>Cine altcineva? </li></ul></ul><ul><ul><li>del.icio.us/relatiipublice/afla/ </li></ul></ul><ul><li>“ Cercetarea” domeniului - Do It Yourself </li></ul><ul><ul><li>del.icio.us/relatiipublice/bloguri/ </li></ul></ul>
  • 6. Etapa 2. Planificare <ul><li>Calendar </li></ul><ul><li>Project management </li></ul><ul><li>Partajarea de documente /versiuni </li></ul>
  • 7. Etapa 3. Executie <ul><li>Comunicare directa - Do It Yourself </li></ul><ul><ul><li>Fii prezent: site, comunicatedeindustrie.ro </li></ul></ul><ul><ul><li>Monitorizeaza (listen) si ia actiune </li></ul></ul><ul><ul><li>Transmite Participa </li></ul></ul><ul><ul><li>Construieste o comunitate: blog, newsletter </li></ul></ul><ul><li>Comunicare mediata: </li></ul><ul><ul><li>new media relations </li></ul></ul><ul><ul><li>Journalist blogs </li></ul></ul><ul><ul><li>del.icio.us/relatiipublice/jurnablogs/ </li></ul></ul><ul><ul><li>del.icio.us/relatiipublice/newmedia/ </li></ul></ul>
  • 8. &nbsp;
  • 9. Etapa 4. Monitorizare &amp; evaluare <ul><li>GRATIS. Do it…. YOURSELF! </li></ul><ul><li>Cititor de feed-uri prin internet/software </li></ul><ul><li>Monitorizare automata pe baza (unui numar infinit) de cuvinte cheie </li></ul><ul><li>Mass-media + Bloguri + Alte site-uri (recrutare, etc) </li></ul><ul><li>Noutatile de la del.icio.us/relatiipublice/ </li></ul><ul><li>Orice… </li></ul>ATENTIE! LINK IMPORTANT
  • 10. Etapa 5. Masurarea rezultatelor <ul><li>Outcomes, not outputs </li></ul><ul><li>Cercetare primara prin intermediul internetului, cu esantionare clasica sau prin auto-selectare del.icio.us/relatiipublice/cercetare/ </li></ul><ul><li>Analiza prezentei online prin instrumente specifice – hire/outsource specialist/technical competences </li></ul><ul><li>Strategii pentru culegerea de rezultate online – abonati </li></ul>D. I.Y…
  • 11. Continuu: networking <ul><li>LinkedIn.com </li></ul><ul><li>XING.com </li></ul><ul><li>Ecademy.com </li></ul><ul><li>del.icio.us/relatiipublice/networking/ </li></ul><ul><li>Ecademy.com/club/RO+PR+Lounge </li></ul>
  • 12. Now Do It Yourself! <ul><li>Ionut Oprea Connect with me: </li></ul><ul><li>Director de comunicare Xing.com </li></ul><ul><li>MediaPro Interactiv LinkedIn.com </li></ul><ul><li>[email_address] ecademy.com </li></ul><ul><li>0721614964 </li></ul><ul><li>Yahoo! Messenger: clickio </li></ul><ul><li>Skype: clickio </li></ul><ul><li>Blog: www.clickio.ro </li></ul>del.icio.us/relatiipublice/ ATENTIE! LINK IMPORTANT

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