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A Marketer's Approach to iPhone Applications
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A Marketer's Approach to iPhone Applications

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Considerations when building an iPhone application for your brand.

Considerations when building an iPhone application for your brand.


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  • We offer you not only custom development of iPhone 3GS applications plus our professional implementation of latest technologies with help of SDK 3.0 can bring more splendors in usage. We believe our experience in iphone sdk application development and with the help of dedicated apple iphone sdk web developers/programmers can make your iPhone 3GS more interactive and attractive.
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  • 1. A MARKETER’S APPROACH TO iPHONE APPLICATIONS
  • 2. source: flickr.com/photos/hokorii/
  • 3. source: flickr.com/photos/blumpy/
  • 4. OVERVIEW
  • 5. OVERVIEW
  • 6. “It’s time to start evaluating Apple’s innovative new smart phone. Finally, the iPhone really is the smart phone for the rest of us.” - Paul Thurrott source: flickr.com/photos/ahyatt/
  • 7. source: flickr.com/photos/davedean/
  • 8. source: flickr.com/photos/tiboutoo/
  • 9. source: flickr.com/photos/14708858@N00/
  • 10. “In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.” - Jonathan Ive source: flickr.com/photos/derekbrookmeyer/
  • 11. source: flickr.com/photos/pandora_radio/
  • 12. LANDSCAPE
  • 13. Growing twice as fast as song sales
  • 14. Growing twice as fast as song sales Expected to hit 1 billion downloads by January 2009
  • 15. Growing twice as fast as song sales Expected to hit 1 billion downloads by January 2009 Range from free to $1,000
  • 16. source: flickr.com/photos/sniderscion/
  • 17. source: flickr.com/photos/katiejames/
  • 18. RECOMMENDATIONS
  • 19. Use the unique functionality
  • 20. Use the unique Fill a need functionality
  • 21. Use the unique Fill a need Create conversation functionality
  • 22. RECOMMENDATIONS Use some of the unique functionality Multi-touch events and controls Accelerometer support Localization Camera support
  • 23. source: flickr.com/photos/2kings/
  • 24. source: flickr.com/photos/12111793@N06/
  • 25. source: flickr.com/photos/lyndonc/
  • 26. RECOMMENDATIONS Fill a need Use insight to discover what need your brand can fill
  • 27. RECOMMENDATIONS Create conversation Providing a conversation-worthy application Connecting people to their friends
  • 28. BRANDED APPLICATIONS
  • 29. THANK YOU strategy@clickhere.com