A MARKETER’S APPROACH
TO iPHONE APPLICATIONS
source: flickr.com/photos/hokorii/
source: flickr.com/photos/blumpy/
OVERVIEW
OVERVIEW
“It’s time to start evaluating Apple’s innovative new
smart phone. Finally, the iPhone really is the smart
phone for the r...
source: flickr.com/photos/davedean/
source: flickr.com/photos/tiboutoo/
source: flickr.com/photos/14708858@N00/
“In other words, when our tools are broken, we feel
broken. And when somebody fixes one, we feel a tiny
bit more whole.”  ...
source: flickr.com/photos/pandora_radio/
LANDSCAPE
Growing twice as fast as song sales
Growing twice as fast as song sales
Expected to hit 1 billion downloads by January 2009
Growing twice as fast as song sales
Expected to hit 1 billion downloads by January 2009
Range from free to $1,000
source: flickr.com/photos/sniderscion/
source: flickr.com/photos/katiejames/
RECOMMENDATIONS
Use the unique
 functionality
Use the unique
                 Fill a need
 functionality
Use the unique
                 Fill a need   Create conversation
 functionality
RECOMMENDATIONS

Use some of the unique functionality

 Multi-touch events and controls
 Accelerometer support
 Localizati...
source: flickr.com/photos/2kings/
source: flickr.com/photos/12111793@N06/
source: flickr.com/photos/lyndonc/
RECOMMENDATIONS

Fill a need

 Use insight to discover what need your brand can fill
RECOMMENDATIONS

Create conversation
 Providing a conversation-worthy application
 Connecting people to their friends
BRANDED APPLICATIONS
THANK YOU


strategy@clickhere.com
A Marketer's Approach to iPhone Applications
A Marketer's Approach to iPhone Applications
A Marketer's Approach to iPhone Applications
A Marketer's Approach to iPhone Applications
A Marketer's Approach to iPhone Applications
A Marketer's Approach to iPhone Applications
A Marketer's Approach to iPhone Applications
A Marketer's Approach to iPhone Applications
A Marketer's Approach to iPhone Applications
A Marketer's Approach to iPhone Applications
A Marketer's Approach to iPhone Applications
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A Marketer's Approach to iPhone Applications

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Considerations when building an iPhone application for your brand.

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  • We offer you not only custom development of iPhone 3GS applications plus our professional implementation of latest technologies with help of SDK 3.0 can bring more splendors in usage. We believe our experience in iphone sdk application development and with the help of dedicated apple iphone sdk web developers/programmers can make your iPhone 3GS more interactive and attractive.
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A Marketer's Approach to iPhone Applications

  1. 1. A MARKETER’S APPROACH TO iPHONE APPLICATIONS
  2. 2. source: flickr.com/photos/hokorii/
  3. 3. source: flickr.com/photos/blumpy/
  4. 4. OVERVIEW
  5. 5. OVERVIEW
  6. 6. “It’s time to start evaluating Apple’s innovative new smart phone. Finally, the iPhone really is the smart phone for the rest of us.” - Paul Thurrott source: flickr.com/photos/ahyatt/
  7. 7. source: flickr.com/photos/davedean/
  8. 8. source: flickr.com/photos/tiboutoo/
  9. 9. source: flickr.com/photos/14708858@N00/
  10. 10. “In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.” - Jonathan Ive source: flickr.com/photos/derekbrookmeyer/
  11. 11. source: flickr.com/photos/pandora_radio/
  12. 12. LANDSCAPE
  13. 13. Growing twice as fast as song sales
  14. 14. Growing twice as fast as song sales Expected to hit 1 billion downloads by January 2009
  15. 15. Growing twice as fast as song sales Expected to hit 1 billion downloads by January 2009 Range from free to $1,000
  16. 16. source: flickr.com/photos/sniderscion/
  17. 17. source: flickr.com/photos/katiejames/
  18. 18. RECOMMENDATIONS
  19. 19. Use the unique functionality
  20. 20. Use the unique Fill a need functionality
  21. 21. Use the unique Fill a need Create conversation functionality
  22. 22. RECOMMENDATIONS Use some of the unique functionality Multi-touch events and controls Accelerometer support Localization Camera support
  23. 23. source: flickr.com/photos/2kings/
  24. 24. source: flickr.com/photos/12111793@N06/
  25. 25. source: flickr.com/photos/lyndonc/
  26. 26. RECOMMENDATIONS Fill a need Use insight to discover what need your brand can fill
  27. 27. RECOMMENDATIONS Create conversation Providing a conversation-worthy application Connecting people to their friends
  28. 28. BRANDED APPLICATIONS
  29. 29. THANK YOU strategy@clickhere.com
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