A MARKETER’S APPROACH
TO iPHONE APPLICATIONS

source: flickr.com/photos/hokorii/

source: flickr.com/photos/blumpy/

OVERVIEW

OVERVIEW

“It’s time to start evaluating Apple’s innovative new
smart phone. Finally, the iPhone really is the smart
phone for the rest of us.” - Paul Thurrott
source: flickr.com/photos/ahyatt/

source: flickr.com/photos/davedean/

source: flickr.com/photos/tiboutoo/

source: flickr.com/photos/14708858@N00/

“In other words, when our tools are broken, we feel
broken. And when somebody fixes one, we feel a tiny
bit more whole.” - Jonathan Ive
source: flickr.com/photos/derekbrookmeyer/

source: flickr.com/photos/pandora_radio/

LANDSCAPE

Growing twice as fast as song sales

Growing twice as fast as song sales
Expected to hit 1 billion downloads by January 2009

Growing twice as fast as song sales
Expected to hit 1 billion downloads by January 2009
Range from free to $1,000

source: flickr.com/photos/sniderscion/

source: flickr.com/photos/katiejames/

RECOMMENDATIONS

Use the unique
functionality

Use the unique
Fill a need
functionality

Use the unique
Fill a need Create conversation
functionality

RECOMMENDATIONS
Use some of the unique functionality
Multi-touch events and controls
Accelerometer support
Localization
Camera support

source: flickr.com/photos/2kings/

source: flickr.com/photos/12111793@N06/

source: flickr.com/photos/lyndonc/

RECOMMENDATIONS
Fill a need
Use insight to discover what need your brand can fill

RECOMMENDATIONS
Create conversation
Providing a conversation-worthy application
Connecting people to their friends

BRANDED APPLICATIONS

THANK YOU
strategy@clickhere.com