Your SlideShare is downloading. ×
Online Creative for the Gaming Industry - Clicked Creative
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Online Creative for the Gaming Industry - Clicked Creative


Published on

Online Creative for the Gaming Industry

Online Creative for the Gaming Industry

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Online Creative for the Gaming Industry January 2011 © Clicked Creative 2011
  • 2. In the world of online gaming…
  • 3. it’s easy to get lost in the crowd…
  • 4. …so how do you stand out?
  • 5. By communicating your offer clearly…
  • 6. so people will come and play with you…
  • 7. and stay with you.
  • 8. easy huh? (just kidding)
  • 9. Successfully engaging gaming customers since 1998
  • 10. This is who we’ve done it for…
  • 11. How can we help you?Call Matt Haslum on 0208 7620 0550 to find out more Still not sure? Continue to see how we’ve answered some previous challenges…
  • 12. How do you develop and launch an entirely newChallenge way of betting to a traditionally conservative market? Sportsbook
  • 13. Start by creating a unique, easily recognizable logo
  • 14. Design and iterate an easy to use betting interface
  • 15. Create multi-channel advertising that educates as well as promotes
  • 16. Target specific high-value audiences
  • 17. Drive traffic with relevant digital promotions
  • 18. Create stickiness with added value content & tools
  • 19. Localise campaigns for international territories
  • 20. Develop and evolve the brand
  • 21. 10 years on....
  • 22. How do we get our business customers excitedChallenge about our new games release packages? B2B
  • 23. Send out quarterly DM packs containing entertaining office games
  • 24. Support the packs with tease emails & follow up emails
  • 25. Link through to play demos on an engaging demo play site
  • 26. Create anticipation in audience with regular mailings
  • 27. How do you launch a new service into a monopolised marketChallenge and gain widespread acceptance in the shortest possible time? Media
  • 28. Create a demand amongst end users
  • 29. Drive awareness across the industry
  • 30. Drive awareness across the industry
  • 31. ISSUE 3Develop the brand and add value to customers
  • 32. 18 months after launch, Turf TV successfully signed up over 95% of all UK Bookmakers, including the ‘Big 4’: Coral, William Hill, Betfred & Ladbrokes.Results
  • 33. How do you demystify a complex financialChallenge product to appeal to a wider audience? Financial Spread Betting
  • 34. Develop an easy to use website…
  • 35. an easy to use trading interface…
  • 36. and an easy to use i-phone application
  • 37. Create advertising that educates and informs
  • 38. Highlight financial benefits with interactive campaigns
  • 39. Highlight financial benefits with interactive campaigns
  • 40. Show the instrument clearly with step-by-step interactive demo
  • 41. Allow users to tour the trading interface
  • 42. Ensure consistent communications with customers
  • 43. Develop professional tier products
  • 44. When we first met Clicked they were able to quickly understand both our requirements and our prospective clients requirements. Since then the work they have produced for us over a number of years has lead to a significant upturn in new accounts and increased the value of our brand. Head of Marketing, London Capital GroupTestimonial
  • 45. Coming soon… European Bingo launch European Casino siteMulti-lingual affiliate campaign and much more!
  • 46. So what’s your greatest challenge?Get in touch ifyou’d like a hand…Matt HaslumNew Business Directormatt@clickedcreative.com020 7471
  • 47. An intelligent approach to digital creative