Your SlideShare is downloading. ×
Online Creative for the Gaming Industry - Clicked Creative
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Online Creative for the Gaming Industry - Clicked Creative

289

Published on

Online Creative for the Gaming Industry

Online Creative for the Gaming Industry

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
289
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Online Creative for the Gaming Industry January 2011 © Clicked Creative 2011
  • 2. In the world of online gaming…
  • 3. it’s easy to get lost in the crowd… http://www.flickr.com/photos/davduf/17585149/sizes/l/
  • 4. …so how do you stand out?
  • 5. By communicating your offer clearly…
  • 6. so people will come and play with you…
  • 7. and stay with you.
  • 8. easy huh? (just kidding)
  • 9. Successfully engaging gaming customers since 1998
  • 10. This is who we’ve done it for…
  • 11. How can we help you?Call Matt Haslum on 0208 7620 0550 to find out more Still not sure? Continue to see how we’ve answered some previous challenges…
  • 12. How do you develop and launch an entirely newChallenge way of betting to a traditionally conservative market? Sportsbook
  • 13. Start by creating a unique, easily recognizable logo
  • 14. Design and iterate an easy to use betting interface
  • 15. Create multi-channel advertising that educates as well as promotes
  • 16. Target specific high-value audiences
  • 17. Drive traffic with relevant digital promotions
  • 18. Create stickiness with added value content & tools
  • 19. Localise campaigns for international territories
  • 20. Develop and evolve the brand
  • 21. 10 years on....
  • 22. How do we get our business customers excitedChallenge about our new games release packages? B2B
  • 23. Send out quarterly DM packs containing entertaining office games
  • 24. Support the packs with tease emails & follow up emails
  • 25. Link through to play demos on an engaging demo play site
  • 26. Create anticipation in audience with regular mailings
  • 27. How do you launch a new service into a monopolised marketChallenge and gain widespread acceptance in the shortest possible time? Media
  • 28. Create a demand amongst end users
  • 29. Drive awareness across the industry
  • 30. Drive awareness across the industry
  • 31. ISSUE 3Develop the brand and add value to customers
  • 32. 18 months after launch, Turf TV successfully signed up over 95% of all UK Bookmakers, including the ‘Big 4’: Coral, William Hill, Betfred & Ladbrokes.Results
  • 33. How do you demystify a complex financialChallenge product to appeal to a wider audience? Financial Spread Betting
  • 34. Develop an easy to use website…
  • 35. an easy to use trading interface…
  • 36. and an easy to use i-phone application
  • 37. Create advertising that educates and informs
  • 38. Highlight financial benefits with interactive campaigns
  • 39. Highlight financial benefits with interactive campaigns
  • 40. Show the instrument clearly with step-by-step interactive demo
  • 41. Allow users to tour the trading interface
  • 42. Ensure consistent communications with customers
  • 43. Develop professional tier products
  • 44. When we first met Clicked they were able to quickly understand both our requirements and our prospective clients requirements. Since then the work they have produced for us over a number of years has lead to a significant upturn in new accounts and increased the value of our brand. Head of Marketing, London Capital GroupTestimonial
  • 45. Coming soon… European Bingo launch European Casino siteMulti-lingual affiliate campaign and much more!
  • 46. So what’s your greatest challenge?Get in touch ifyou’d like a hand…Matt HaslumNew Business Directormatt@clickedcreative.com020 7471 0550clickedcreative.com
  • 47. An intelligent approach to digital creative

×