Building a Professional Image      (personal brand)               Brad Nickel               brad@captivacomunications.com ...
What is your image of a CEO?
Is this professional?http://youtu.be/4YBxeDN4tbk    Click to watch the video
What should a professional image class be about?
Why / when isimage important?
Branding does not have to be     fake or inauthentic
Branding can be real...
What is your image for these brands?   Why? What do others think?
What is your image for these brands?   Why? What do others think?
Write down what you perceive about the following images.Do you think your initial perceptionmatches up with who they actua...
What is an image?
What is professional?
Define your image:Write 5descriptions ofhow you think youare perceived nowand 5 morerelevant to howyou want to beperceived ...
Do you think yourperceptions matchup with your bestfriends perceptionof you?Boss? Co-workers?The clerk at theconvenience s...
What would mom say?     Really. What would your     Mom say her image is of you?     What doesnt she know?
How ridiculousis it that we liveour lives basedon sillyperceptions...when everyperception isdifferent?
To perceive is to suffer.                             Aristotle
Now, what do you want   your image to be?                  Why?
Whoareyou?
• Father            • Great Boss• VP of Marketing   • Horrible Boss• Teacher           • Mean• Husband           • Silly• ...
Is it possible for us to "build a professional image"?
Is it possible for us to "build a professional image"?
What can make you appear                  professional?• The work you do and how your do it• Your appearance• How you spea...
Its all about        PERCEPTIONS
We spend most of our livesworrying about what other  people think about us.
How are perceptions formed?First Perceptions can be lasting
Components of first impressions
Gender
Age
Appearance
Body Movement
Personal Space
Touch
The words  you say
What is a perception?  • An opinion based on    • appearance   • past action   • gossip / opinions of others
• Culture          • Bias          • PrejudiceWhat can impact perception?
How do you build "Brand You"?• Many of us start with appearance: • Professional wardrobe • Hair • Weight
Ultimately its on us• Reality• Who are you?• Rather than build an image, you can be a professional• Ethics, value, demeano...
We can all smell a rat• People that refuse a trust relationship• People who manipulate situations to their advantage all t...
Once you play the perception/image  game, it can be difficult to quit.
How can you "build" a  professional image?
Solid, but not  elaborate(dont create extra work)  appearance
Hard workbut dont work hard
What do you do... best?
Resumes
Resumes
Skills / Bio
Skills / Bio
Online branding        • Work all of them        • Relationships = opportunity        • LinkedIn recommendations          ...
Get a blog - nowSEO, Profile, Learn, Be The Expert
My resume is lacking...
Identify what accomplished
Break the job down into tasks
What did you create or fix?
How have you led (job or other)
Interviews - What will you do for them?                    • Who are they                    • What is their motivation   ...
Deliver on promises  and commitments
Under-promise  Over-deliver                  There will ALWAYS be                  obstacles to overcome and              ...
Speak your mind,but professionally and  with compassion
Offer help with no strings attached
Be genuineand honest
We live drivenby our EGO, buthow much is upto us.
We spend most of our livesworrying about what other people think about us.
Imagine how muchbetter life would be... If you could turn itoff.You cant, but youcan see yourperceptions andthoughts and sl...
The secret is that we usually are nothing    like what we think we project...
Fear is only a thought and emotion
Try everything and     anything
http://youtu.be/4YBxeDN4tbk      Click to watch video
You got the gig... Now what
Communications
Anger ManagementThe #1 gig/relationship     killer - useless
Admit mistakes when they happen
Exit gracefully(no matter what)
Every relationship mattersand can help or haunt you later
Be the perceptionyou want people to see
Brad Nickelbrad@captivacomunications.comhttp://captivacommunications.com305-297-2466
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
Building a Professional Image
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Building a Professional Image

  1. 1. Building a Professional Image (personal brand) Brad Nickel brad@captivacomunications.com http://captivacomunications.com
  2. 2. What is your image of a CEO?
  3. 3. Is this professional?http://youtu.be/4YBxeDN4tbk Click to watch the video
  4. 4. What should a professional image class be about?
  5. 5. Why / when isimage important?
  6. 6. Branding does not have to be fake or inauthentic
  7. 7. Branding can be real...
  8. 8. What is your image for these brands? Why? What do others think?
  9. 9. What is your image for these brands? Why? What do others think?
  10. 10. Write down what you perceive about the following images.Do you think your initial perceptionmatches up with who they actuallyare or perceive themselves to be?
  11. 11. What is an image?
  12. 12. What is professional?
  13. 13. Define your image:Write 5descriptions ofhow you think youare perceived nowand 5 morerelevant to howyou want to beperceived in 10years.
  14. 14. Do you think yourperceptions matchup with your bestfriends perceptionof you?Boss? Co-workers?The clerk at theconvenience store?Does it matter?Is your perceptionmore accuratethan theirs?
  15. 15. What would mom say? Really. What would your Mom say her image is of you? What doesnt she know?
  16. 16. How ridiculousis it that we liveour lives basedon sillyperceptions...when everyperception isdifferent?
  17. 17. To perceive is to suffer. Aristotle
  18. 18. Now, what do you want your image to be? Why?
  19. 19. Whoareyou?
  20. 20. • Father • Great Boss• VP of Marketing • Horrible Boss• Teacher • Mean• Husband • Silly• Outspoken • Loud• Crazy • Leader• Loving • Follower• Pretty Fearless • Strong
  21. 21. Is it possible for us to "build a professional image"?
  22. 22. Is it possible for us to "build a professional image"?
  23. 23. What can make you appear professional?• The work you do and how your do it• Your appearance• How you speak• Your writing skills• How you handle stress• Presentation skills• Certifications / Degrees• Ethics• Manners• Mannerisms• Loyalty
  24. 24. Its all about PERCEPTIONS
  25. 25. We spend most of our livesworrying about what other people think about us.
  26. 26. How are perceptions formed?First Perceptions can be lasting
  27. 27. Components of first impressions
  28. 28. Gender
  29. 29. Age
  30. 30. Appearance
  31. 31. Body Movement
  32. 32. Personal Space
  33. 33. Touch
  34. 34. The words you say
  35. 35. What is a perception? • An opinion based on • appearance • past action • gossip / opinions of others
  36. 36. • Culture • Bias • PrejudiceWhat can impact perception?
  37. 37. How do you build "Brand You"?• Many of us start with appearance: • Professional wardrobe • Hair • Weight
  38. 38. Ultimately its on us• Reality• Who are you?• Rather than build an image, you can be a professional• Ethics, value, demeanor• Must come from within
  39. 39. We can all smell a rat• People that refuse a trust relationship• People who manipulate situations to their advantage all the time• People who are more worried about their image than the actual work they do
  40. 40. Once you play the perception/image game, it can be difficult to quit.
  41. 41. How can you "build" a professional image?
  42. 42. Solid, but not elaborate(dont create extra work) appearance
  43. 43. Hard workbut dont work hard
  44. 44. What do you do... best?
  45. 45. Resumes
  46. 46. Resumes
  47. 47. Skills / Bio
  48. 48. Skills / Bio
  49. 49. Online branding • Work all of them • Relationships = opportunity • LinkedIn recommendations • Give to get • Reuse in other ways • Testimonials with you as product
  50. 50. Get a blog - nowSEO, Profile, Learn, Be The Expert
  51. 51. My resume is lacking...
  52. 52. Identify what accomplished
  53. 53. Break the job down into tasks
  54. 54. What did you create or fix?
  55. 55. How have you led (job or other)
  56. 56. Interviews - What will you do for them? • Who are they • What is their motivation to hire • How can you help them improve - positively • How long have they been there
  57. 57. Deliver on promises and commitments
  58. 58. Under-promise Over-deliver There will ALWAYS be obstacles to overcome and people to get onboard(or go around). Being a hero doesnt mean being unrealistic. Double(at least) every time estimate
  59. 59. Speak your mind,but professionally and with compassion
  60. 60. Offer help with no strings attached
  61. 61. Be genuineand honest
  62. 62. We live drivenby our EGO, buthow much is upto us.
  63. 63. We spend most of our livesworrying about what other people think about us.
  64. 64. Imagine how muchbetter life would be... If you could turn itoff.You cant, but youcan see yourperceptions andthoughts and slowthem and reducetheir impact. Watch.
  65. 65. The secret is that we usually are nothing like what we think we project...
  66. 66. Fear is only a thought and emotion
  67. 67. Try everything and anything
  68. 68. http://youtu.be/4YBxeDN4tbk Click to watch video
  69. 69. You got the gig... Now what
  70. 70. Communications
  71. 71. Anger ManagementThe #1 gig/relationship killer - useless
  72. 72. Admit mistakes when they happen
  73. 73. Exit gracefully(no matter what)
  74. 74. Every relationship mattersand can help or haunt you later
  75. 75. Be the perceptionyou want people to see
  76. 76. Brad Nickelbrad@captivacomunications.comhttp://captivacommunications.com305-297-2466
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