Building a Professional Image
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Building a Professional Image

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  • 1. Building a Professional Image (personal brand) Brad Nickel brad@captivacomunications.com http://captivacomunications.com
  • 2. What is your image of a CEO?
  • 3. Is this professional?http://youtu.be/4YBxeDN4tbk Click to watch the video
  • 4. What should a professional image class be about?
  • 5. Why / when isimage important?
  • 6. Branding does not have to be fake or inauthentic
  • 7. Branding can be real...
  • 8. What is your image for these brands? Why? What do others think?
  • 9. What is your image for these brands? Why? What do others think?
  • 10. Write down what you perceive about the following images.Do you think your initial perceptionmatches up with who they actuallyare or perceive themselves to be?
  • 11. What is an image?
  • 12. What is professional?
  • 13. Define your image:Write 5descriptions ofhow you think youare perceived nowand 5 morerelevant to howyou want to beperceived in 10years.
  • 14. Do you think yourperceptions matchup with your bestfriends perceptionof you?Boss? Co-workers?The clerk at theconvenience store?Does it matter?Is your perceptionmore accuratethan theirs?
  • 15. What would mom say? Really. What would your Mom say her image is of you? What doesnt she know?
  • 16. How ridiculousis it that we liveour lives basedon sillyperceptions...when everyperception isdifferent?
  • 17. To perceive is to suffer. Aristotle
  • 18. Now, what do you want your image to be? Why?
  • 19. Whoareyou?
  • 20. • Father • Great Boss• VP of Marketing • Horrible Boss• Teacher • Mean• Husband • Silly• Outspoken • Loud• Crazy • Leader• Loving • Follower• Pretty Fearless • Strong
  • 21. Is it possible for us to "build a professional image"?
  • 22. Is it possible for us to "build a professional image"?
  • 23. What can make you appear professional?• The work you do and how your do it• Your appearance• How you speak• Your writing skills• How you handle stress• Presentation skills• Certifications / Degrees• Ethics• Manners• Mannerisms• Loyalty
  • 24. Its all about PERCEPTIONS
  • 25. We spend most of our livesworrying about what other people think about us.
  • 26. How are perceptions formed?First Perceptions can be lasting
  • 27. Components of first impressions
  • 28. Gender
  • 29. Age
  • 30. Appearance
  • 31. Body Movement
  • 32. Personal Space
  • 33. Touch
  • 34. The words you say
  • 35. What is a perception? • An opinion based on • appearance • past action • gossip / opinions of others
  • 36. • Culture • Bias • PrejudiceWhat can impact perception?
  • 37. How do you build "Brand You"?• Many of us start with appearance: • Professional wardrobe • Hair • Weight
  • 38. Ultimately its on us• Reality• Who are you?• Rather than build an image, you can be a professional• Ethics, value, demeanor• Must come from within
  • 39. We can all smell a rat• People that refuse a trust relationship• People who manipulate situations to their advantage all the time• People who are more worried about their image than the actual work they do
  • 40. Once you play the perception/image game, it can be difficult to quit.
  • 41. How can you "build" a professional image?
  • 42. Solid, but not elaborate(dont create extra work) appearance
  • 43. Hard workbut dont work hard
  • 44. What do you do... best?
  • 45. Resumes
  • 46. Resumes
  • 47. Skills / Bio
  • 48. Skills / Bio
  • 49. Online branding • Work all of them • Relationships = opportunity • LinkedIn recommendations • Give to get • Reuse in other ways • Testimonials with you as product
  • 50. Get a blog - nowSEO, Profile, Learn, Be The Expert
  • 51. My resume is lacking...
  • 52. Identify what accomplished
  • 53. Break the job down into tasks
  • 54. What did you create or fix?
  • 55. How have you led (job or other)
  • 56. Interviews - What will you do for them? • Who are they • What is their motivation to hire • How can you help them improve - positively • How long have they been there
  • 57. Deliver on promises and commitments
  • 58. Under-promise Over-deliver There will ALWAYS be obstacles to overcome and people to get onboard(or go around). Being a hero doesnt mean being unrealistic. Double(at least) every time estimate
  • 59. Speak your mind,but professionally and with compassion
  • 60. Offer help with no strings attached
  • 61. Be genuineand honest
  • 62. We live drivenby our EGO, buthow much is upto us.
  • 63. We spend most of our livesworrying about what other people think about us.
  • 64. Imagine how muchbetter life would be... If you could turn itoff.You cant, but youcan see yourperceptions andthoughts and slowthem and reducetheir impact. Watch.
  • 65. The secret is that we usually are nothing like what we think we project...
  • 66. Fear is only a thought and emotion
  • 67. Try everything and anything
  • 68. http://youtu.be/4YBxeDN4tbk Click to watch video
  • 69. You got the gig... Now what
  • 70. Communications
  • 71. Anger ManagementThe #1 gig/relationship killer - useless
  • 72. Admit mistakes when they happen
  • 73. Exit gracefully(no matter what)
  • 74. Every relationship mattersand can help or haunt you later
  • 75. Be the perceptionyou want people to see
  • 76. Brad Nickelbrad@captivacomunications.comhttp://captivacommunications.com305-297-2466