Building AProfessional Image          Brad NickelVP of Marketing and Development      Laundry & Kling, Inc.          seasi...
One thing to remember...
Its all about ME!
Is this me?
professional?(what is it? What does it mean to you)
Is this professional?    (Steve Ballmer video)
Why / when is image important?
Branding can be real...
Write down the "image"
Write down the "image"
What is an image?
What is professional?
Define your image10 descriptions...
What would mom say?
Now, what do you want  your image to be?       Why?
• Father            • Great Boss• VP of Marketing   • Horrible Boss• Teacher           • Mean• Husband           • Silly• ...
Is it possible for us to"build a professional image"?
Is it possible for us to"build a professional image"?
Is it possible for us to"build a professional image"?
What can make you appear                         professional?•   The work you do and how your do it•   Your appearance•  ...
Its all aboutPERCEPTIONS
We spend most of our livesWorrying about what other People think about us.
How are perceptions formed?  First Perceptions can be
Components of first impressions
Gender
Age
Appearance
• Age• Appearance • Eye contact• Body Movement• Personal Space• Touch• The words you s
Body Movement
Personal Space
Touch
The words you say
What is a perception?      • An opinion based on       • appearance       • past action       • gossip / opinions of others
• Culture          • Bias          • PrejudiceWhat can impact perception?
How do you build "Brand You"?• Many of us start with appearance:  • Professional wardrobe  • Hair  • Weight
Ultimately its on us• Reality• Who are you?• Rather than build an image, you can be a professional• Ethics, value, demeano...
We can all smell a rat• People that are not real• People that refuse a trust relationship• People who manipulate situation...
Once you play the perception/image  game, it can be difficult to quit.
How can you build aprofessional image?
Solid, but not  elaborate(dont create extra work) appearance
Hard workbut dontwork hard
Online management
Truth?
Deliver on promises and commitments
Speak your mind,but professionally and  with compassion
Offer help with no strings attached
Begenuine  and honest
Driven by our    EGO
We spend most of our livesWorrying about what other People think about us.
Imagine how much better     life would be... If you could turn it off
Less imageMore you!
What is his image...
Secret is that we are usually not what we      project or hope we project...
Be the perceptionyou want people to have
What do you want your image to be?
Building AProfessional Image          Brad NickelVP of Marketing and Development      Laundry & Kling, Inc.          seasi...
Building a professional image
Building a professional image
Building a professional image
Building a professional image
Building a professional image
Building a professional image
Building a professional image
Building a professional image
Building a professional image
Building a professional image
Building a professional image
Building a professional image
Building a professional image
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Building a professional image

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  • Image is about how other people perceive you. Ultimately like communication skills, your image is based upon my bias, my ego, and my interpretation of you, your actions, how you look, and how you act. \n\n\n\n
  • Is this me?\nWhat is an image?\n\nAn image is a projection, but is not real and is subject to perceptions and bias. \n
  • Ask the group to tell me their definitions of professional.\n\nUsually appearance oriented to suits, etc. Push back with can and exterminator be a professional?\n\n\n\n
  • Is this professional?\nSteve Ballmer crazy video\nThis is the CEO of a multi billion dollar company. Pension plans depend upon him. This can't be professional can it?\n\nProfessional is in the eye of the beholder. To huis audience, a bunch of developers, this wasn't unprofessional, but rather exciting and motivating and geeky enough for them. \n\nSteve Jobs iPhone release presentation video.\nIs this professional?\nHe's not dressed professionally, but he is considered one of the most powerful presenters in the world. Beyond professional. \n\nHickenlooper Suit video running for Mayor of Denver\n\nThis man is now the Governor of Colorado and he still is the same and I suspect that within 15 years or so you'll be deciding whether to vote for him for President of the United States\n\n\n\n\n
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  • The personal brand.\n\nBrand you\n\nSounds almost fake or insincere and a significant portion of public are\n
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  • Appearance\nProfession\nPerception - important\n
  • \nSteve Ballmer\nBusiness Cards\n\nClothing?\nHair?\n\nBill Gates\nMark Zuckerberg\n\nEye of the beholder\nPerception of the perceived\nVery difficult to account for the culture or background of the person\n\nProfessional can be of a profession, but can also mean to do a job as expected and to do it well\n\n\n\n
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  • Building a professional image

    1. 1. Building AProfessional Image Brad NickelVP of Marketing and Development Laundry & Kling, Inc. seasite.com brad@ClickBrain.com
    2. 2. One thing to remember...
    3. 3. Its all about ME!
    4. 4. Is this me?
    5. 5. professional?(what is it? What does it mean to you)
    6. 6. Is this professional? (Steve Ballmer video)
    7. 7. Why / when is image important?
    8. 8. Branding can be real...
    9. 9. Write down the "image"
    10. 10. Write down the "image"
    11. 11. What is an image?
    12. 12. What is professional?
    13. 13. Define your image10 descriptions...
    14. 14. What would mom say?
    15. 15. Now, what do you want your image to be? Why?
    16. 16. • Father • Great Boss• VP of Marketing • Horrible Boss• Teacher • Mean• Husband • Silly• Outspoken • Loud• Crazy • Leader• Loving • Follower• Pretty Fearless • Strong
    17. 17. Is it possible for us to"build a professional image"?
    18. 18. Is it possible for us to"build a professional image"?
    19. 19. Is it possible for us to"build a professional image"?
    20. 20. What can make you appear professional?• The work you do and how your do it• Your appearance• How you speak• Your writing skills• How you handle stress• Presentation skills• Certifications / Degrees• Ethics• Manners• Mannerisms• Loyalty• Friendliness
    21. 21. Its all aboutPERCEPTIONS
    22. 22. We spend most of our livesWorrying about what other People think about us.
    23. 23. How are perceptions formed? First Perceptions can be
    24. 24. Components of first impressions
    25. 25. Gender
    26. 26. Age
    27. 27. Appearance
    28. 28. • Age• Appearance • Eye contact• Body Movement• Personal Space• Touch• The words you s
    29. 29. Body Movement
    30. 30. Personal Space
    31. 31. Touch
    32. 32. The words you say
    33. 33. What is a perception? • An opinion based on • appearance • past action • gossip / opinions of others
    34. 34. • Culture • Bias • PrejudiceWhat can impact perception?
    35. 35. How do you build "Brand You"?• Many of us start with appearance: • Professional wardrobe • Hair • Weight
    36. 36. Ultimately its on us• Reality• Who are you?• Rather than build an image, you can be a professional• Ethics, value, demeanor• Must come from within
    37. 37. We can all smell a rat• People that are not real• People that refuse a trust relationship• People who manipulate situations to their advantage all the time• People who are more worried about their image than the actual work they do
    38. 38. Once you play the perception/image game, it can be difficult to quit.
    39. 39. How can you build aprofessional image?
    40. 40. Solid, but not elaborate(dont create extra work) appearance
    41. 41. Hard workbut dontwork hard
    42. 42. Online management
    43. 43. Truth?
    44. 44. Deliver on promises and commitments
    45. 45. Speak your mind,but professionally and with compassion
    46. 46. Offer help with no strings attached
    47. 47. Begenuine and honest
    48. 48. Driven by our EGO
    49. 49. We spend most of our livesWorrying about what other People think about us.
    50. 50. Imagine how much better life would be... If you could turn it off
    51. 51. Less imageMore you!
    52. 52. What is his image...
    53. 53. Secret is that we are usually not what we project or hope we project...
    54. 54. Be the perceptionyou want people to have
    55. 55. What do you want your image to be?
    56. 56. Building AProfessional Image Brad NickelVP of Marketing and Development Laundry & Kling, Inc. seasite.com brad@ClickBrain.com
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